The Wednesday Match Play Podcast brought to you by Eden Mill St Andrews

Country Club Confidential is an online platform that delves into the hidden stories and scandals of private golf clubs. With the tagline "Where all the dirty laundry gets aired!", it offers a collection of tales ranging from humorous to dramatic, all centered around the exclusive world of country clubs. On this episode of The Wednesday Match Play Podcast brought to you by Eden Mill St Andrews, Scott joins the show to talk about launching Country Club Confidential and what the word "confidential" means to the brand. He shares some of the wildest things he’s seen at the club, recaps their Masters contest, and dives into how stories are developed and how the logo came to life. He also takes a closer look at the graphics they are creating, discusses the idea of starting a podcast, and explains how the brand is growing through a recent SCGA feature. This was a fantastic conversation and a real honor to have Scott on the show. Let's tee off.

GreenUp Golf is a Danish company founded by a group of golf enthusiasts aiming to make the sport more sustainable. They specialize in producing eco-friendly golf accessories, notably golf tees, crafted from upcycled coffee grounds. This innovative approach helps minimize waste and reduces reliance on traditional materials like wood and plastic. On this episode of The Wednesday Match Play Podcast brought to you by Eden Mill St Andrews, Kristian joined me to share what inspired him to start GreenUp Golf, diving into the importance of sustainability in the golf industry. He also touched on his connection to my dear friend Michael Althoff, and how GreenUp tees perform compared to traditional wooden and plastic tees. We explored the feedback they've received, the honor of being named 2025 Best New Product at the PGA Show, and their exciting partnership with the ECCO Tour. This was a powerful and inspiring conversation, and it was an honor to have Kristian on the show. Let’s tee off.

​Carry is an innovative platform designed to connect up-and-coming professional golfers with fans and brands for sponsorship opportunities. By facilitating financial support, Carry enables these athletes to focus on advancing their careers without the burden of financial constraints. ​ On this episode of The Wednesday Match Play Podcast, brought to you by Eden Mill St Andrews, Donnie shares insights from his time in the Marine Corps and how those experiences shaped his views on teamwork and leadership in business. He dives into the importance of data and data analytics in achieving goals, introduces his team and their shared vision, and discusses the valuable feedback they’ve been receiving. Donnie also breaks down the micro-investments model and explains the origin of the company's name. This was an unforgettable conversation and a true honor having Donnie on the show. Let's tee off.

MIRA Golf is a market research firm that helps golf clubs improve member satisfaction by collecting and analyzing broad, unbiased feedback. Their goal is to equip General Managers with deeper insights beyond the opinions of only the most vocal members, ultimately supporting better club performance and member experiences. On this episode of The Wednesday Match Play Podcast brought to you by Eden Mill St Andrews, Brett shares what inspired the creation of MIRA Golf, talks about the loudest voices at your club, highlights some trends he's seen emerge from their research, and introduces us to the team. He also discusses staying warm during those long winter months in Canada, explains his connection to Jon Roy, and we dive into a conversation about net promoter scores. This was an analytics-driven discussion and it was an honor having Brett on the show. Let's tee off.

Based in Utah, Eight Shots Media is a video marketing and multimedia company built specifically for business. They specialize in creating high-quality digital assets that help brands stand out. Whether it’s promotional videos, branded content, or a full media strategy, their work is professional, polished, and designed to drive results. On this episode of The Wednesday Match Play Podcast brought to you by Eden Mill St Andrews, Isaac talks about how he got started and where the idea came from, his experience shooting the Executives Cup, working with brands like VESSEL GOLF and Mizuno, and shares more on the hardware and software he uses to capture all his content. He also discusses the differences between photos and videos, pairing the right song with his content, and some of the challenges he faced when starting his own business. This was a fantastic discussion and an honor having Isaac on the show. Let's tee off!

Execufy is a professional platform created specifically for people working in the hospitality industry. It's a space where you can connect with peers, collaborate on ideas, and share your expertise with others. Whether you're looking to learn, network, or contribute your own knowledge, Execufy brings everything together in one place to help you succeed. On this episode of The Wednesday Match Play Podcast, brought to you by Eden Mill St Andrews, Shane talks about his journey to The Oaks Club, what led to launching Execufy, and how he sees the platform growing in the coming years. He discusses the platform itself, the variety of clubs represented, and the different communities they've created. Shane also highlights their partnerships, the importance of sharing the platform with others, and their organic growth strategies to expand the user base. This was an inspirational conversation and an honor having Shane on the show. Let's tee off.

Go Private Golf connects golf enthusiasts with private courses across the U.S. It features a directory of country clubs with course layouts, amenities, membership details, and photos, allowing users to explore clubs by state or region. On this episode of The Wednesday Match Play Podcast brought to you by Eden Mill St Andrews, Mike dives into his background in digital marketing, sharing how he stays up to date with the latest trends and leverages technology to gather insights. He walks us through his process from an operator's perspective, offering a behind-the-scenes look at how he approaches digital strategy. Beyond his work with Go Private Golf, Mike also discusses his broader role in the digital marketing space and why he sees the user base as his biggest advantage. This was a fantastic conversation, and it was an honor to have Mike on the show. Let's tee off!

In The Golf Zone is a platform dedicated to exploring the game of golf from a fresh and insightful perspective. Focused on mental performance coaching, it provides strategies to help golfers unlock their full potential on and off the course. In The Golf Zone goes beyond the surface to offer a deeper understanding of the mental and strategic aspects of the game. On this episode of The Wednesday Match Play Podcast brought to you by Eden Mill St Andrews, Ben shares how he got into the game, his background in computer science and journalism, and his experience playing Division I NCAA golf. He also discusses his connection to Mike Bender, his blog content, the importance of the mental game, concepts for a book, and the 16 Mental Golf Types Chart. This was an educational conversation, and it was an honor to have Ben on the show. Let's tee off!

Depeche Golf, a German-based international golf and culture magazine, launched in 2024. Blending modern writing, photography, and art, it explores golf’s essence. Funded via Kickstarter, it offers print, online content, and collaborations. In 2025, it plans to expand with a club, community initiatives, films, and exclusive events. On this episode of The Wednesday Match Play Podcast, brought to you by Eden Mill St Andrews, Emil talks about growing up, what started his journey to this publication, and the challenges he has faced along the way. He reminisces about some of the most breathtaking courses he has played, shares tips for backpacking, and discusses golf culture, especially in Scotland. He also talks about branding, how they balance tradition, and the story behind the name. This was a fascinating conversation and an honor having Emil on the show. Let's tee off!

Belyn Key is a premium women's golf apparel brand founded in 2016, specializing in sophisticated, lifestyle-inspired designs that seamlessly transition from everyday wear to the golf course. Based in Pennsylvania, the brand focuses on luxury performance fabrics and effortless styling for fashion-conscious golfers. On this episode of the Wednesday Match Play Podcast, brought to you by Eden Mill St Andrews, Betsy shares the story behind the brand's name, discusses how their products remain both stylish and performance-driven, and details the fabric selection process. She also dives into sustainability, where golfers can try and buy their clothing, sizing, and their exchange policy. This was a delightful conversation, and it was an honor to have Betsy on the show! Let's tee off.