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Sales Transformation

Latest episodes

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Dec 19, 2023 • 15min

711 - The Power of Gratitude in Sales and Leadership, with Elizabeth Frederick

Colin Mitchell welcomes Elizabeth Frederick, an operations officer and senior advisor at Criteria for Success, to discuss the topic of gratitude in sales and leadership. They explore the benefits of having a gratitude practice, including improved relationships, reduced stress, and better mental health. Elizabeth shares practical ways to incorporate gratitude into daily life, such as reflecting on gratitude in the morning and at the end of the day, and expressing gratitude to others. They also discuss how gratitude can improve team dynamics and create a positive work culture.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Elizabeth Frederick (President and CEO, Collavia)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
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Dec 14, 2023 • 20min

710 - Unlocking LinkedIn Success: Offline Strategies for Sales Professionals, with Lindsey McMillion

Colin welcomes Lindsey McMillon-Steeman back to the show to discuss leveraging LinkedIn for sales success. They talk about the importance of having a profile that reflects who you are offline, and how to make sure your online presence matches your real-life persona. Lindsey shares tips on optimizing your LinkedIn profile and using features like the name pronunciation audio to humanize yourself. They also discuss the power of handwritten notes in building relationships with prospects.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Lindsey McMillon (Founder, McMillon Consulting)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
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Dec 12, 2023 • 13min

709 - Putting People Before Products: The Power of Relationships in Sales, with Dale Dupree

Collin Mitchell welcomes guest Dale Dupree, also known as the "Copier Warrior," to discuss his unique approach to sales. Dale shares his philosophy of putting people before products and building relationships based on emotion and community. He talks about the importance of reputation and the impact it can have on sales success. The conversation also touches on the role of authenticity and perseverance in sales.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Dale Dupree (Founder and CSO, The Sales Rebellion)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
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Dec 7, 2023 • 13min

708 - Building an Effective Sales Playbook: Key Insights and Tips, with Tom Slocum

In this episode, the Collin discusses with Tom Slocum the importance of building a sales playbook and how it can benefit a company's go-to-market team. They explore what should and shouldn't be included in a playbook and who should be involved in its creation. Tom also shares insights on measuring the effectiveness of a playbook and the positive results that can be expected, such as improved sales performance, unified processes, and reduced onboarding time.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Tom Slocum (CEO and Founder, The SD Lab)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
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Dec 5, 2023 • 10min

707 - The State of Outbound: Prospecting in a Crowded Market, with Ryan O'Hara

In this episode, host Colin Mitchell discusses the state of outbound sales with guest Ryan O'Hara, CEO and founder of Pitchfire. They talk about the challenges of prospecting in today's competitive market, with statistics showing that the average person gets prospected 780 times a year. They discuss the decreasing response rates to cold emails and calls, and the need for sales reps to be creative and personalized in their outreach. They also highlight the importance of using the phone as a less competitive channel for outbound sales.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Ryan O'Hara (Founder and CEO, Pitchfire)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
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Nov 30, 2023 • 24min

706 - Mastering Deliverability: How to Get Your Emails in the Primary Inbox, with Leslie Venetz

In this episode, host Colin Mitchell welcomes Leslie Venetz, a corporate sales trainer and go-to-market consultant. They discuss the importance of deliverability and domain reputation in sales. Leslie provides tips for individual sellers who may be experiencing deliverability issues, such as taking a multi-channel approach and leveraging voicemails to point prospects to their emails. They also discuss the dos and don'ts of using LinkedIn as a sales channel.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Leslie Venetz (Corporate Sales Trainer and Founder of Sales Team Builder)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
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Nov 28, 2023 • 16min

705 - Taking Action in Sales: More Than Just Talk, with Larry Long Jr.

In this episode, host Colin Mitchell welcomes Larry Long Jr., an exceptional sales coach, to discuss the importance of taking action in sales. They talk about the difference between talking the talk and walking the walk, emphasizing the need for intentionality in prospecting and learning from lost opportunities. Larry shares his personal experiences and encourages listeners to ask tough questions of themselves and their prospects. Overall, the episode highlights the importance of being proactive and learning from failures to achieve sales success.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Larry Long Jr. (Sales Coach, Larry Long Jr. Enterprises)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
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Nov 23, 2023 • 22min

704 - The Key to Effective Goal Setting in Sales, with Elizabeth Frederick

In this episode, host Colin Mitchell interviews Elizabeth Frederick, the host of Let's Talk Sales podcast and the president and CEO of Collavia. They discuss the concept of setting "stupid goals" and how to avoid them. Elizabeth breaks down the acronym SMART (Specific, Measurable, Achievable, Relevant, Time-bound) and introduces her own acronym, STUPID (Shoulds, Tasks, Unaligned, Procrastination, Inattentive, Disconnected), to help people set more effective goals. They emphasize the importance of aligning goals with individual skills and interests, breaking goals down into actionable tasks, adapting to changing situations, and connecting goals with calendars and task lists.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Elizabeth Frederick (President and CEO, Collavia)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
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Nov 21, 2023 • 17min

703 - Eliminate Complexity and Focus on What Matters, with Mike Simmons

In this episode, host Colin Mitchell welcomes back Mike Simmons, a seasoned coach and leader with 22 years of experience in high-growth tech companies. They discuss the importance of simplifying execution in sales and how to avoid overcomplicating things. They emphasize the need for clarity and focus in goal setting and execution, and the importance of eliminating unnecessary tasks and metrics. The episode provides practical tips for sales teams and leaders to streamline their processes and achieve better results.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Mike Simmons (Seasoned Coach and Leader)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
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Nov 16, 2023 • 22min

702 - The Process of Buying Sales Technology, with David Dulany

In this episode, host Collin Mitchell welcomes David Dulany, CEO and founder of TenBound, to discuss the process of buying sales technology. They talk about the importance of having a well-defined process for evaluating and buying technology, including documenting the company's buying policy and consolidating the tool list. They also discuss the power that buyers have in negotiating contracts and terms with technology vendors. David emphasizes the need for companies to be proactive in evaluating and piloting different technologies before committing to long-term contracts.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:David Dulany (CEO and Founder, TenBound)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

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