
Sales Transformation
Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!
Latest episodes

Jul 21, 2022 • 5min
#362 S2 Episode 231 - THAT’S NOT HOW IT WORKS! Ethan & Collin On Why Assuming Pain Points Is Never The Way To Go
While other sellers look for customer pain points when they do their calls, Ethan Parker takes the other way around. Ethan focuses on identifying the prospect’s priorities and tries to figure out if they are aligned with the opportunities that he has to offer.Join Collin and Ethan today for another round of outbound sales goodness where they talk about the problem with assumptions and finding priorities, here in the latest episode of Sales Transformation.Power up your podcast experience by joining our Free Podcast Community!Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!HIGHLIGHTSThe common mistake sellers still make todayIdentifying instead of assumingIdentifying priorities over painQUOTESCollin sees people who keep assuming:“The other problem that I think a lot of people make, and every seller can admit that they have done this or even still do it right is making a lot of assumptions.”Ethan on what people should align with:“The number one winners’ did over the second place is they aligned to greater initiatives and priorities that I was caring about.”Ethan highlights priorities over pain points:“Yes, they have this pain. And if it's big enough, sure, you might grab their attention. But you know, a way easier way to grab their attention is aligning with their priorities.”Connect with Ethan and learn more about what he’s been working on!About EthanAbout AltiSalesAltiSales WebsiteThe Revenue PodcastConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Jul 20, 2022 • 9min
#361 S2 Episode 230 - EUREKA! Discoveries, Takeaways, AHA!s, and Lightbulb Moments
Everybody has an AHA! moment, but not everybody gets one that could really light a bulb on the mindset. Join Collin as he welcomes Ethan once again in another round where they talk about discoveries, takeaways, and amazing lightbulb moments. Learn more about Ethan’s takeaway as he shares his AHA moment in the Outbound Squad.Power up your podcast experience by joining our Free Podcast Community!Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!HIGHLIGHTSKey takeaways from the programDeveloping the master matrixEthan's lightbulb momentsWhat is value for EthanQUOTESEthan’s discovery in Outbound Squad:“Folks are really good at prospecting, and they don't understand how that translates and discovery or folks are really good at discovery and closing deals, but they really suck at prospecting.”Collin on what real booking is:“They think the goal is just to book the meeting, but it's not. The goal is to book quality, qualified meetings that are going to stick, that are going to actually turn into opportunities.”What value means for Ethan:“Anything you can share with them, that other companies were trying to do, what they were thinking about what got in the way, and how they dealt with that. And then the outcome, that's value.”Connect with Ethan and learn more about what he’s been working on!About EthanAbout AltiSalesAltiSales WebsiteThe Revenue PodcastConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Jul 19, 2022 • 6min
#360 S2 Episode 229 - ROAD TO REDEMPTION: Ethan Parker’s Hot Pursuit For A Mentor And Renewed Knowledge
The higher the risk, the higher the reward. This is probably the best quote that fits Ethan Parker’s switch to remote selling. With the challenges of suddenly shifting to a different kind of selling, Ethan struggled and risked his money by going to Jason Bay’s training program. Today, not only that, Ethan is enjoying a new career, but he is also working now alongside his mentor. Join Collin and Ethan as they unpack this unlikely story of his road to The Outbound Squad, only here in the latest episode of Sales Transformation.Power up your podcast experience by joining our Free Podcast Community!Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!HIGHLIGHTSEthan's passion for outbound salesThe pursuit of a mentorThe road to The Outbound SquadQUOTESEthan’s first taste of remote selling:“When COVID happened to where I was, like going complete, remote selling all over zoom, and all like, there was no I couldn't just show up and knock and like it, just things were different.”Ethan’s pursuit of a mentor:“I needed a mentor, I needed someone who had been doing this already that could, that could get me up to speed faster, I didn't want to go learn it on my own and reinvent the wheel.”Ethan on his relationship with Jason Bay:“Jason has been the most impactful mentor I've ever had in my entire life, and I'm fortunate to get to work alongside himevery day now.”Connect with Ethan and learn more about what he’s been working on!About EthanAbout AltiSalesAltiSales WebsiteThe Revenue PodcastConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Jul 18, 2022 • 7min
#359 S2 Episode 228 - OH ENLIGHTENMENT! Dark Starts, Turning Points, And Breakthroughs With Ethan Parker
From selling drugs to help his mother, to help other sellers sell better, this is the life of Ethan Parker that seemed like a journey from the dark side to the light. Join Collin as he welcomes Ethan to another series about how he went through a turning point in his career, and how his breakthrough paved his way to AltiSales. So tune in to this latest episode of Sales Transformation!Power up your podcast experience by joining our Free Podcast Community!Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!HIGHLIGHTSEthan Parker: Helping sellers sell betterAn unusual first taste of salesCOVID becoming a turning pointGetting into AltiSalesQUOTESEthan’s unusual first taste of sales: “I grew up a little bit in the hood around New Orleans, Louisiana, and my first taste of sales was selling drugs to be quite transparent to help my mom.”How COVID changed Ethan’s career: “COVID happened and back then I was flying around taking people to dinner wine and dine and go into events all the time, and that's predominantly where I was getting business from, and everything changed overnight.”Ethan’s self-assessment and breakthrough: “I took a little bit off for about a month and I really assessed what I wanted to do and what I really love to do the most, I love to help other sellers sell better.”Connect with Ethan and learn more about what he’s been working on!About EthanAbout AltiSalesAltiSales WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Jul 17, 2022 • 8min
#358 S2 Episode 227 - WINTER IS COMING: Take Command And Prepare For Tough Times
Get ready, coz’ it’s gonna be a hell of a fight. It’s the final cut with Amy Volas and in this series’ end, she lays down the cards. Join Amy and Collin as they discuss the coming of tough times, and prepare yourself by taking command of the things you can control. Tune in and take charge, only here in Sales Transformation!Power up your podcast experience by joining our Free Podcast Community!Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!HIGHLIGHTSThoughts on the coming changesWhat goes up, will come down and it'll go back up againTake control of what you can controlGet ready because it will be competitiveQUOTESAmy’s thoughts on coming changes: “What I think is interesting is if we're heading into a recession, there is a big, big, big part of our workforce that has never seen this and has no idea what to expect.”What Amy advises to deal with the tough times: “You control what you can control. That's the work that you do. That's the mindset that you have. That's the attitude that you take to the work that you do.”Amy on sharpness and mastery: “It's gonna get really, really competitive. You've got to be your best sharp self, that's mastering your craft.”Connect with Amy and learn more about what she’s been working on!About AmyAbout Avenue Talent PartnersAvenue Talent Partners WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Jul 16, 2022 • 6min
#357 S2 Episode 226 - GET IT TOGETHER! You Don’t Have To Be Alone When Dealing With Tough Times
Get a partner that gets it! In a business world where ups and downs come and go, you will definitely need someone who will listen, understand, and help you get your sh*t together. This is Amy’s central message when it comes to dealing with tough times. Listen to more of the good stuff that Amy lays on the table only here, in Sales Transformation!Power up your podcast experience by joining our Free Podcast Community!Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!HIGHLIGHTSDealing with the ups and downs of buildingImportance of a support systemGet a partner that gets it!QUOTESAmy keeps an eye on changes: “There’s lots of ups and downs and especially as an entrepreneur, you have a lot of things that you have to do other than just prospect and build pipeline and close deals.”Amy keeps an eye on changes: “I'm a big fan of the people that you choose to surround yourself with, it's a really big deal.”Amy keeps an eye on changes: “On that roller coaster ride, you don't want people when you're down or when you're up to just Yes, you to death. And you also don't want them to kick you to death, either right to that fine balance of my husband will challenge the mess out of me.”Connect with Amy and learn more about what she’s been working on!About AmyAbout Avenue Talent PartnersAvenue Talent Partners WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Jul 15, 2022 • 8min
#356 S2 Episode 225 - BRIDGE OVER TROUBLED WATER: Why You Shouldn’t Be A Jerk And Burn Bridges When Moving On
Work and business relationships are like a bridge over troubled water, if you burn that bridge, sooner or later you fall into trouble. This is Amy’s advice to people leaving their companies in search of new ventures. Tune in and listen to Amy and Collin to learn why this is very important when it comes to the uncertainties of your new journeys, only here in the latest episode of Sales Transformation!Power up your podcast experience by joining our Free Podcast Community!Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!HIGHLIGHTSThings change, so don't burn bridgesGetting back to entrepreneurshipNothing better than doing it for yourselfQUOTESAmy keeps an eye on changes: “Whether we go into a full recession or whatever the deal is, things are going to change, and when things change, you don't want to be short-sighted.”Amy on burning bridges: “People remember how you left, they don't remember all the work that you did leading up to it. So if you're going to go for your you're thinking about leaving, don't be the jerk that goes out like guns blazing, and just burns bridges.”Amy loves being a builder: “I realized very quickly that I was an early stage gal and loved the build and I was the person that will come in and build out an entire enterprise sales function.”Connect with Amy and learn more about what she’s been working on!About AmyAbout Avenue Talent PartnersAvenue Talent Partners WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Jul 14, 2022 • 9min
#355 S2 Episode 224 - THE VOLAS TO WIN: Vowing That Defeat Is Not The End Of The Journey With Amy Volas
When the person who got the balls to startup in bad economic times is a woman, you know it’s gonna be an exciting ride. Introducing Amy Volas, the Co-Founder of Avenue Talent Partners, who grew up doing full-cycle sales and is now an entrepreneur.Tune in to another exciting series as we discover her story and what it takes to have THE VOLaS TO WIN, here in Sales Transformation!Power up your podcast experience by joining our Free Podcast Community!Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!HIGHLIGHTSAmy Volas: Full cycle seller, now an entrepreneurOpening Pandora's box: Starting a company in 2008Not a good time for a startupWorking through a flop startThis is not the endQUOTESAmy grew up in full-cycle sales: “I grew up in enterprise sales, I came from the old school of full-cycle, having to do all of the jobs. So being my own research or being my own prospect, or being my own lead gen being my own customer success account manager.”Amy experiencing a floppy start: "We went from like a forest that was plush and green to the Sahara desert in a matter of less than 10 days.”Amy promises it’s not the end: "On the way out thinking to myself, even though I'm on the way out, this isn't the last time that I will do something.”Connect with Amy and learn more about what she’s been working on!About AmyAbout Avenue Talent PartnersAvenue Talent Partners WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Jul 13, 2022 • 7min
#354 S2 Episode 223 - MAKE YOUR MOVE! Facing Obstacles Like A Boss With Jonathon Kendall
It’s the finish line to the Jonathon Marathon and in this final lap, he will be discussing with Collin about marketing with the power of word of mouth, what really works in the long term, and looking at obstacles as the path itself. Don’t miss out on this marathon finale with Jonathon Kendall.Power up your podcast experience by joining our Free Podcast Community!Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!HIGHLIGHTSThe power of word of mouthProduct beats marketing in long termMake the first moveFlip things around!Face the obstacle head-onQUOTESJonathon on the power of word of mouth: “Number one thing is word of mouth. Ironically, not shares, not subscribers, not any of that. It's actually word of mouth. This goes for movies, it goes for products, and it makes total sense.”Jonathon says to make the first move: “You could have had a first-mover advantage, but you didn't have the first-mover advantage because you didn't learn the other skills around your product.”Flip things around as Jonathon advises: “You want to flip the things that you're afraid of, or something that you feel is uncomfortable on its head and go after that.”Jonathon says the obstacle is the way: “The obstacle is the way meaning that there is no alternative. Like it's No, it's the opposite. Like it's okay. If you're feeling bad, the obstacle is fine, you can deal with it. No, no, it is the path, the thing that you're most afraid of is the path.”Connect with Jonathon and learn more about what he’s been working on!About JonathonAbout Virtual Worker NowVirtual Worker Now WebsiteAbout LeadNurtureLeadNurture WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Jul 12, 2022 • 6min
#353 S2 Episode 222 - NOPE, NOT TODAY: Jonathon Kendall On Filtering Potentials Clients And Ethical Marketing
NOT ALL POTENTIAL CLIENTS ARE GOOD. They have potential, but some of them are gonna be a pain in the ass.This is why Jonathon Kendall filters his clients. If he can tell that the client is going to be problematic in time, he refuses them. Join him and Collin in another lap of the Jonathon Marathon, only here in Sales Transformation!Power up your podcast experience by joining our Free Podcast Community!Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!HIGHLIGHTSThe beauty of constantly innovatingEthics and filtering potential clientsThe full cycle karma of marketingQUOTESJonathon on current market dynamics: “The market is brutal, the market wants faster and better and cheaper, and there are a lot of people that are conspiring to give everyone in every industry faster and better and cheaper, and so you're competing with that.”Jonathon filters his potential clients: “I don't care that you can pay me the fee, it's not. I already know that six months is going to be brutal. Just based on the questions that you're asking or the mindset that you have, or I can just tell.”What Jonathon believes is the best marketing: “You're gonna get what you put out there, and I believe fundamentally that the best marketing is a world-class product.”Connect with Jonathon and learn more about what he’s been working on!About JonathonAbout Virtual Worker NowVirtual Worker Now WebsiteAbout LeadNurtureLeadNurture WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.