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Sales Transformation

Latest episodes

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May 8, 2024 • 10min

741 - From Layoff to Sales Leader Sales Success, with Feras Alhlou

Colin interviews Feras Alhlou, co-founder of Startup with Feras, who shares his journey into entrepreneurship after being forced into it due to a layoff. Ferris discusses the challenges he faced starting a web design and search engine optimization business in the early days of the internet. He highlights the importance of learning sales skills, sharing his experience of starting without any sales background and the strategies he used to overcome rejection and scale his business successfully.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Feras Alhlou (Co-founder, Startup with Feras)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
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May 6, 2024 • 11min

740 - Embracing Remote Culture for Global Sales Success, with Chris Parker

Colin Mitchell chats with Chris Parker about his journey from technical marketing to sales leadership at Customer IO. They discuss the challenges of growing a global sales team while operating lean and the importance of meeting customers where they are. Chris shares insights on building a strong culture in a fully distributed team and the strategies that have helped Customer IO triple its revenue.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Chris Parker (VP of Global Sales, Customer.io)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
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May 3, 2024 • 13min

739- First-Time Leader Mistakes: Asking for Help, One-on-Ones, and Firing People, with Kate O'Neil

Collin Mitchell interviews Kate O'Neil, CEO of Teeming, about her experience transitioning from sales to marketing and the importance of alignment between finance, sales, and marketing. They also discuss the challenges faced by first-time leaders and the common mistakes they make, such as not asking for help and neglecting one-on-one meetings with their team. The episode also touches on the topic of firing employees and the impact it can have on their future job prospects.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Kate O'Neil (CEO, Teaming)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
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May 1, 2024 • 11min

738 - Signal-Based Selling: Aligning Marketing and Sales Efforts, with Alan Zhao

Collin Mitchell and Alan Zhao from Warmly dive into the world of revenue orchestration and the challenges of engaging prospects at the right time. They discuss the importance of aligning sales and marketing efforts, emphasizing the need for quality engagement over quantity. The hosts highlight the significance of signal-based selling and leveraging website traffic to enhance conversion rates. They also touch on the evolving landscape of sales and marketing post-2020, emphasizing the shift towards warm approaches for better results.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Alan Zhao (Co-Founder, Warmly)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
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Apr 29, 2024 • 13min

737 - Mastering Sales and Influence, with Jason Wojo

In this episode, Jason Wojo discusses his journey in entrepreneurship, transitioning from CEO to focusing on events and private clients. He emphasizes the importance of staying in one's zone of genius and delegating tasks to achieve better results. Jason also shares insights on sales strategies, lead quality, and the value of building a strong network in business.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Jason Wojo (CEO, Wojo Media)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
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Apr 26, 2024 • 9min

736 - Empower Your Career Trajectory, with Leandra Fishman

Collin and Leandra Fishman discuss the importance of taking ownership of your career trajectory and embracing entrepreneurship. The conversation touches on the value of problem-solving, creativity, and pushing oneself outside of their comfort zone. The guest shares personal experiences of making difficult decisions and emphasizes the significance of self-worth and self-connection in career growth.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Leandra Fishman (CRO, Apollo.io)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
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Apr 24, 2024 • 14min

735 - Data-Driven Sales Strategies for Success, with Jeff Torbeck

Collin and Jeff Torback discuss the importance of making data-driven decisions in sales. They highlight the significance of tracking key metrics, setting up proper sales stages, and utilizing tools like CRM and conversational intelligence. The conversation emphasizes the need for accurate data, effective training, and continuous improvement to drive sales success.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Jeff Torbeck (VP, Gun.io)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
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Apr 22, 2024 • 12min

734 - Campus Visit: The Ultimate Sales Indicator, with Carl Cox

Colin and Carl delve into the world of strategic planning and key performance indicators (KPIs). They discuss the importance of focusing on essential strategies that have a significant impact on outcomes, using the Pareto principle to streamline the planning process. Carl shares a compelling story about finding the most crucial KPI, emphasizing the concept of a "campus visit" as a leading indicator for success in various organizations.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Carl Cox (CEO, 40 Strategy)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
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Apr 19, 2024 • 9min

733 - AI-Powered Chat Revolutionizes Sales, with Alan Zhao

Colin and Alan Zhao from Warmly discuss the importance of engaging with website visitors in real-time to maximize conversions. They share success stories of companies increasing their pipeline by three times through proactive engagement strategies. Zhao highlights the role of AI chatbots in identifying high-intent visitors and routing them to the right sales representatives for personalized interactions. They also touch on the significance of having 24-hour coverage for engaging with prospects effectively.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Alan Zhao (Co-Founder, Warmly)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
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Apr 17, 2024 • 20min

732 - How to Build and Hire a Successful SDR Team, with Ronen Pessar

In this episode of Sales Transformation, Collin Mitchell and Ronan Pessar discuss how to build a successful SDR (Sales Development Representative) team. They cover topics such as the financial considerations of building a team, the importance of understanding the value of conversations in sales, and the cost of hiring and managing SDRs. They also provide tips for hiring the right people, including using asynchronous video interviews and structured interviewing techniques. Overall, this episode provides valuable insights for sales leaders looking to optimize their SDR teams.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Ronen Pessar (Founder, Ronen Pessar Advisory)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

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