
GameMakers
The GameMakers podcast publishes current, entertaining, and in-depth discussions on F2P game development. Topics that we cover include the business of games, F2P monetization, liveops, game design, game development processes, team structure, and more.
Latest episodes

Jul 11, 2022 • 1h 13min
UA Apocalypse, Product Validation, Impact Global Recession, Employee Compensation (Philosophy #17)
We talk about a lot of hot topics people have been discussing in the games industry. Topics:
#1. The dramatic decline in user acquisition marketing - UA Apocalypse
#2. Impact of global recession
#3. Employee compensation
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Intro
2:50 UA Apocalypse
16:35 Product Validation
35:10 Impact of Global Recession
1:01:10 Employee Compensation
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Jul 9, 2022 • 1h 6min
Culture Communication Isn't Enough + Employee Incentive Systems (Philosophy #18)
Joseph Kim and Brett Nowak talk about cultural installation (not just conveying or communicating culture) and about how to create incentive systems for employees.
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Intro
2:01 Installing Culture (Not Just Communication of Culture)
41:45 Employee Incentive Systems
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Jun 29, 2022 • 55min
Will Harbin on Lessons from Kixeye and Making a Comeback
Will Harbin was CEO at Kixeye during the early 2010s when the company launched some of the most innovative games to the market at that time: Desktop Tower Defense, Backyard Monsters, War Commander, and Battle Pirates. The company was poised to become the next big gaming juggernaut but did not quite make the transition to mobile.
Today Will is making a comeback with Kixeye 2.0, his new company Global Worldwide which recently launched Kingdom Maker. Don't miss this fascinating discussion, outlined below.
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Intro
0:46 Will on Kixeye's Controversial Past
3:05 Kixeye's Famous Recruitment Video
5:50 Social vs. Transitioning to Mobile
10:45 How Losers on Social Like Supercell Won on Mobile
15:25 The Early Mobile F2P Market 21:40 The F2P Gaming Market Today
24:24 "Full Economic Mastery"
25:15 The Story of Kingdom Maker and Global Worldwide aka Kixeye 2.0
33:20 On Kixeye Culture 38:00 Why Did Will Believe in Kingdom Maker for 6 Years?
42:25 Product Validation Approach 46:00 On Game Publishing and Scopely
51:10 View on Current F2P Gaming Landscape
👇 EPISODE LINKS:
- Will Harbin: https://www.linkedin.com/in/willharbin/ 😃
—CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Jun 23, 2022 • 38min
Sebastian Park on why User Generated Content is the Future of Games
Sebastian Park is a co-founder of the UGC publishing company Infinite Canvas and a venture partner at BITKRAFT Ventures. He was also formerly VP of eSports for the Houston Rockets and co-founded Clutch Gaming.
Seb talks about his beliefs on why user-generated gaming is the next frontier for the games industry.
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Context and Intro to Seb Park
3:45 Why User Generated Gaming is the Next Frontier?
9:35 How Does UGC Manifest in Games?
12:50 Biggest Opportunity in UGC?
19:25 Infinite Canvas Publishing Model
21:22 UGC Discovery
24:35 Value Proposition of a UGC Publisher
27:10 Examples of Good UGC Creators
33:25 Are UGC Platforms Winner-take-all?
👇 EPISODE LINKS:
• Seb Park on Twitter: @SebPark
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT
— 🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Jun 20, 2022 • 1h 27min
Entertainment IP in Games - The Complete Guide by 3 World-class Experts
Three of the greatest experts on Entertainment IP in Games give perhaps the most in-depth discussion on impact, deal structure, issues, and advice. You don't want to miss this if you have any interest of licensing IP in your game!
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Intro
1:26 Speaker Backgrounds
14:15 Impact of IP on Games
32:52 Fitting Gameplay and IP
39:45 Big Problems with IP
45:47 Licensor Objectives
48:44 Terms & Deal Structure
57:10 Exclusivity
1:00:34 Other IP Considerations
1:04:28 Licenses Gone Wrong
1:14:05 IP vs. Integration Deals
1:22:48 Advice to Secure Deal
👇 SPEAKER LINKS:
- Ames Kirshen. VP, Studio General Manager & Creative Director at Atomic Arcade: https://www.linkedin.com/in/ameskirshen/
- Pete Wanat, Chief Creative Officer at Nifty Games: https://www.linkedin.com/in/pete-wanat-468089176/
- Ed Zobrist. USC Lecturer, Former Head of Publishing at Fortnite: https://www.linkedin.com/in/edzobrist/
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

May 1, 2022 • 33min
Product Manager to Founder | Akash Senapaty (From Zynga to Vah Vah)
After a career in product management at places like Zynga Natural Motion and Digital Chocolate, Akash Senapaty founded e-learning startup Vah Vah with 3 others from Zynga India.
What are the lessons learned? What was he able to translate from being a games PM at Zynga to entrepreneurship? What are his thoughts on the gaming companies and the opportunities in India?
SUBSCRIBE TO GAMEMAKERS:
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
👇 EPISODE LINKS:
- Akash Senapaty, Co-founder at Vah Vah: https://www.linkedin.com/in/senapaty/
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Apr 24, 2022 • 1h 22min
Web3 Opportunities for Game Devs
We discuss the current opportunity space for traditional game developers around Web3.
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Introduction
1:51 Why Web3?
6:20 What Does Web3 Mean?
24:37 Axie Hack & Big Risks
39:27 Emotional Web3 Devs
46:08 Areas of Innovation
1:00:49 Investment & Valuations
1:06:42 Companies to Watch
1:13:07 Community in Web3
1:18:00 Last Word & Prediction
🎤 SPEAKERS:
- Jeremy Horn, VP of Innovation at FunPlus: https://www.linkedin.com/in/jeremyhorn/
- Joseph Kim, CEO of LILA Games: https://www.linkedin.com/in/jokim/
- Niko Vuori, CEO of Blockstars: https://www.linkedin.com/in/nikovuori/
- Chris Ye, CEO at UKEN Games: https://www.linkedin.com/in/cye/
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1 • TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Apr 18, 2022 • 1h 37min
We Raised a $10M Series A | Game Studio Funding Mistakes! 💰
We talk about game studio fundraising and specifically Series A funding - what that means - and lessons, best practices, and mistakes based on my own experience with this current financing round.
Understand the difference between Seed and Series A.
Make sure you don't make the same mistakes I did. Don't be a lame CEO and make sure you take funding seriously!
SUBSCRIBE TO GAMEMAKERS:
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Introduction
1:43 Funding Environment
13:13 What is a Series A?
21:16 Investment Models
34:59 Ideal Startup Profile
44:01 Amount of Funding
56:07 Investor Value Add
59:16 Post vs. Pre-Money
1:04:44 Investor Communication
1:13:45 Having a Defined Process
1:26:49 Biggest Mistake & Advice
1:31:15 Wrap-Up & Contact
👇 EPISODE LINKS:
- Jobs at LILA Games: https://www.lilagames.com/jobs/ 💰
LOOKING FOR FUNDING?:
- BITKRAFT: https://www.bitkraft.vc/ (Led LILA's Seed and invested in Series A)
- Galaxy Interactive: https://www.galaxyinteractive.io/ (invested in LILA's Seed and Series A)
- Rainfall Ventures: https://www.rainfall.com/ (Led LILA's Series A)
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/

Apr 16, 2022 • 59min
The Rise of the Indian Gaming Market
Mr. Product Growth Guy himself Aakash Gupta and I discuss the details behind our recent report on the growth and Rise of Gaming in India.
Check out the full written analysis here: https://gamemakers.substack.com/p/the-rise-of-the-indian-gaming-market
SUBSCRIBE TO GAMEMAKERS Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/

Apr 10, 2022 • 1h 11min
How Companies Can Retain Employees (Philosophy Friday #16)
How should companies think about retaining employees?
1. How much to invest in employees when they may wind up just leaving?
2. How to retain employees besides just wage escalation?
3. What should the attitude of employers be regarding the loss of employees?
4. How to think about matching competitive compensation vs. letting employees go?
5. Thinking about redundancy or building an anti-fragile company?
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube:
https://www.youtube.com/c/GameMakersStudio
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY