Renegade Marketers Unite

In the first 90 days, perception outruns reality. So where will you find the quick, visible wins that turn "new CMO" into "trusted change agent"? In this episode, Drew sits down with Laura MacGregor (Savvy Marketing Works), Julie Kaplan (Higher Logic), and Julia Goebel to unpack how CMOs convert early pressure into progress, spot quick, visible wins to bank now, and use that goodwill to earn the mandate for bigger changes. How Three CMOs Win the First 90 Days: Laura listens first, learns the business, and picks intentional early moves that build trust. Julie starts before Day 1, using interviews to find a wish list and deliver one visible win fast. Julia anchors early success in data and customer calls to sharpen focus and reveal opportunities. Plus: How to align expectations with a marketing maturity matrix and shared success metrics. Why small conversion gains build credibility while foundational work ramps up. How to partner with sales, learn from top performers, and scale what works. Why customer conversations beat inherited assumptions every time. Stepping into a new CMO role? This episode shows how to turn early pressure into wins that build lasting momentum. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

By the time you implement "best practices," they've become boring practices, and B2B sure doesn't mean boring to business. In this episode, Drew talks with Udi Ledergor (Gong), author of Courageous Marketing, the book that challenges B2B marketers to stop playing it safe. Together, they explore what it means to lead with creativity, confidence, and courage. Udi also shares how Gong earned attention by building an audience that wanted to engage, not just be targeted. With every executive, from the CEO to the CFO, invested in the story, marketing became a company-wide advantage instead of a department. Three B2B Marketing Traps Udi Warns Against: Following industry best practices instead of breaking them Letting marketing own brand alone Hiring for experience over potential Plus: The punch-above-your-weight framework that makes a startup look enterprise-ready Why brand must be led by the CEO and modeled across the exec team How to hire for curiosity, learning speed, and potential How to sell the 95–5 content mindset to your CEO and CFO If you're done blending in, this conversation will remind you why courage still wins in B2B. Udi will be speaking at the CMO Super Huddle in Palo Alto on November 7th, 2025. All attendees will receive a complimentary copy of his book, Courageous Marketing, and can get it signed in the morning! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Most marketing books promise tips. Scalable Acts of Marketing shows you how to build a system that scales. Written after thirteen years of helping grow Service Express from $30 million to $350 million in ARR, Joshua Leatherman's field-tested guide blends a business fable with a hands-on playbook. In this episode, Joshua Leatherman (Cyderes) joins Drew to walk through how durable growth happens when marketing speaks in outcomes, earns executive trust, and runs one motion across brand, demand, sales, and success. He connects the fable's lessons to real-world moves inside growth-stage companies, laying out a playbook any marketing leader can use to build momentum that lasts. In this episode: How to shift from activities to outcomes that a CFO and CRO will back How to own pipeline with clear SQO definitions, shared attribution, and consistent follow-up How to stand up RevOps as "Switzerland," with shared KPIs, fast handoffs, and five-minute speed-to-lead targets Plus: Why marketing must stay on the field after the first meeting How to use R&D ("rip off and duplicate") to accelerate playbooks What to hire for right now: Curiosity, learning velocity, and accountability How authoritative content fuels discovery in an AI-led world If you're ready to build a marketing system that earns trust, investment, and results, this episode shows where to start! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

There are a lot of worries in B2B right now. AI, tight budgets, shifting search. The one that should sit near the top? Disconnected campaigns. Scattered themes, mixed messages, disconnected plays. Buyers can't follow the story and impact fades fast. Integrated campaigns fix that. In this episode, Drew brings together Kelly Hopping (Demandbase), Scott Morris (Sprout Social), and Marni Carmichael (ImageSource) to share how they make integration work at their companies. You'll hear how one story aligns teams, builds momentum over quarters, and stays on track with shared goals and tight handoffs. By the end, you'll come away with different ways to align message, motion, and measurement behind one story. In this episode: Kelly shares how company and pipeline goals set the theme, channels, partner plays, and internal enablement. Scott explains how a hub-and-spoke campaign model unites brand and demand, and how quarterly launches turn features into a full-funnel motion. Marni shares how tight SDR handoffs, quick follow ups, and clear SLAs keep campaigns from stalling in the field. Plus: How to set one message that adapts by persona without splintering the story How to plan one quarter ahead so execution and enablement stay in sync What to measure from awareness through to deal conversion When to bring partners and customers into the narrative to lift conversion It's time to align every effort into connected campaigns that build momentum. Tune in! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

If you're reacting more than leading, it's time to rethink your strategy mindset. Michael Watkins joins Drew Neisser to explore how CMOs can evolve from tactical executors to strategic leaders. Hear how to develop enterprise thinking, lead across silos, and apply Watkins' RPM model to every level of your marketing org. Want more? Check out the rest of the conversation on YouTube. What You'll Learn How to apply the RPM (Recognize, Prioritize, Mobilize) model to level up strategic thinking The difference between enterprise leadership and functional execution Why most marketers struggle with long-term thinking—and how to fix it For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Wearing the CMO+ hat rewires the role. You pick up a second lane, your calendar tightens, and perceptions shift from "just the marketer," a label no one should wear, to business leader. The path is demanding, but when the plus lines up with company priorities and earns trust across the business, the impact is unmistakable. In this episode, Drew sits down with Sandy Ono, EVP and CMO at OpenText, who leads global marketing across ten business units while also owning partnerships and alliances. She treats both as one go-to-market, aligning partners and the field around a single story, running the forecast together, and keeping a steady rhythm so co-selling and co-marketing stay aimed at the same targets. Three Actions Behind Sandy's CMO+ Success: Mindset: Claim growth as the job and step closer to revenue through partnerships Skillset: Learn forecasting, deal construction, and the weekly rigor of partner sales Toolset: Build the operating rhythm that connects co-selling, co-marketing, and accountability at scale Plus: How to choose a plus that aligns with company growth priorities How to juggle both roles with capacity planning and clear priorities How to protect brand integrity while telling a shared story with partners How to measure progress with sourced pipeline, influenced revenue, retention, and feedback loops into product Weighing a plus or already living one? You'll find proven moves here. If you're a B2B CMO, you can meet Sandy and another 100 incredible marketing leaders at the CMO Super Huddle in Palo Alto, California on November 6th and 7th. She'll be speaking on a panel about how CMOs are leading the charge with GenAI. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

"How are we going to show up in LLMs?" That's the new CEO question keeping B2B CMOs on alert. As AI-powered search reshapes how buyers find answers, B2B brands need a new organic strategy—Answer Engine Optimization (AEO). In this episode, Drew Neisser brings together two AEO trailblazers: Guy Yalif (Webflow) and Omer Gotlieb (Salespeak). Together, they tackle what it really takes to earn your place in AI answers. Forget keyword stuffing—this is about understanding how LLMs ingest, rank, and cite information, and how B2B marketers can respond now. You'll learn how to earn placement in AI-generated answers by mastering the four pillars of AEO: Content: Answer real buyer questions clearly and concisely. Technical: Make your site machine-readable. Authority: Earn credibility where buyers AND models are looking. Measurement: Track share of voice across critical questions, then iterate. Also in this episode: What LLMs want—but often can't find—on B2B websites How to build a question-driven content strategy using sales calls, support tickets, and win-loss data. Why share of voice (across buyer questions) is the new metric for AI visibility. How to serve two audiences at once: humans and machines 📌 Whether you're losing traffic to AI summaries or just trying to future-proof your content strategy, this episode is your practical playbook for showing up when it matters most. Join us at 2025's CMO Super Huddle on November 7th in Palo Alto, where Webflow is a founding sponsor. In a panel on AEO, Guy will share how to get your brand found in AI-powered answers—plus, attendees will receive personalized AEO assessments. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

If you think AI is about flashy tools or abstract futures, think again. In this solo Huddles Quick Take, CMO Huddles founder Drew Neisser shares a pragmatic look at how B2B marketing leaders are actually using GenAI to drive results today—and what still gets in the way. From nurturing "vibe coders" to prompt libraries to CFO briefings, Drew maps out four essential areas where GenAI is already reshaping the work of modern CMOs. Plus, he offers a sharp reminder: If you're not leading the charge, someone else will. What You'll Learn: 4 practical ways B2B CMOs are using GenAI now The role of "marketing MacGyvers" in early adoption Why GenAI rollouts fail without training and clear use cases A smarter way to evaluate AI tools—without bloating your stack For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

CMO tenure is a hot topic. Everyone wants to know the secret to staying power. One proven path is stepping out of the narrow marketing lane and showing up as more than the title suggests. Call it CMO+. The challenge is figuring out what your "plus" will be and how to put it into practice. To help you understand what CMO+ looks like in action, Nikhil Chawla (Resilience), Isabelle Papoulias (EliteOps), and Ali McCarthy (Amplify Your Voice Studio) share their own pluses, how they discovered them, and what changed when they leaned in. Each story is different, but the theme is the same: Credibility grows when CMOs contribute in ways that extend beyond marketing. In this episode: Nikhil on adding customer voice as his plus, linking post-sale and product, and feeding live feedback into roadmap and revenue calls. Isabelle on bringing operations into marketing, using V2MOM to align goals, resources, and execution across sales, enablement, finance, and ops. Ali on leading with emotional intelligence, coaching leaders to read the room, ease friction, and keep teams focused on the customer journey. Plus: How to spot the plus that fits both your strengths and your company's needs Why credibility comes from saying yes to the right opportunities The link between curiosity, influence, and long-term career resilience How CMOs expand their impact without burning out If you're ready to grow your role beyond marketing, this one's for you! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Every CMO wants alignment with their CEO. But all too frequently, things go sideways. It turns into chasing growth at any cost, drowning in acronyms, or scrambling to justify marketing's seat at the revenue table. What if the real secret isn't louder advocacy, but clearer translation, seeing the world the way your CEO does? That's the perspective Rohini Kasturi brings as CEO of HG Insights. Fresh off two bold acquisitions in just a few months, HG Insights is redefining revenue growth intelligence and giving CMOs a new way to frame growth, retention, and efficiency. Rohini's advice: Stop playing defense on budget lines and start leading with business outcomes. In this episode: How CMOs can connect their work to the three CEO obsessions: Growth, retention, and efficiency Why spotting churn signals early matters as much as chasing pipeline What it takes to balance efficiency with agility… without cutting corners Plus: The role of revenue growth intelligence in shaping GTM strategy How acquiring TrustRadius and MadKudu expands HG Insights' platform Why every marketing move should tie back to revenue, even on a longer timeline What CMOs gain by learning to speak the language of the boardroom If you want to know how CEOs really think and how CMOs can match them step for step, this one's for you! BONUS: HG Insights is THE Official GTM Partner of CMO Huddles and one of the Founding Sponsors of the 2025's CMO Super Huddle in Palo Alto. Rohini will join for a panel on The Future of GTM. With sharp strategic insight and deep empathy for the CMO's ever-evolving role, Rohini offers a rare CEO perspective on what it takes to drive smarter, more connected growth in 2025 and beyond. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/