Apptivate: App Marketing Explained
Remerge
Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
Episodes
Mentioned books
Dec 18, 2018 • 14min
Switching Vertical with Patrick Witham (Postmates)
Patrick was Director of User Acquisition at Product Madness when he started to observe the rapidly growing market of on-demand delivery. He then decided to move vertical and took up a position as Director of UA at Postmates. In this podcast, we discuss the process of transitioning from one vertical to another and the exciting challenge of strategizing for a new target market.
Dec 12, 2018 • 20min
Cross Device Media with Eric Kovalkoski (Stitch Fix)
Eric Kovalkoski, Growth and Strategy Manager at Stitch Fix, leads us in exploring some of the key differences between attribution on mobile devices and attribution on the web. He also tells us about different tools available to advertisers to determine the user’s journey through multiple devices.
Dec 4, 2018 • 14min
Incrementality with Melissa Lertsmitivanta (Realtor.com)
Senior Mobile Marketing Manager at Realtor, Melissa Lertsmitivanta, explains how understanding user behaviour is key to achieving better user engagement. Melissa started working with Remerge when she was at EA Games and was keen to run retargeting campaigns with us again when she started in her new position at Realtor. In this podcast, she shares her experience of setting up a campaign to allow for ultimate incrementality.
Nov 13, 2018 • 18min
Fraud with Sam Bruns
In this podcast, mobile marketing expert, Sam Burns, covers the different types of ad fraud from click injections to bot traffic and offers advice on how to spot it and stop it. He also offers a vision of a future in which fraud could be minimised globally.
