
Brand USA Talks Travel
This podcast elevates the conversation concerning international travel to the United States by speaking with leaders in the travel industry. Subscribe to hear key answers to timely questions every week. Brand USA is the nation’s destination marketing organization. We work closely with more than 900 partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences and destinations available in the United States of America.
Latest episodes

Feb 26, 2025 • 18min
The Latest Trends In Luxury Travel from ILTM
Luxury expert Alison Gilmore and Mark explore luxury travel for 2025 and beyond, unpacking VIP experiences, and what’s next for the industry. From the rise of branded residences to how AI is reshaping high-end travel, get the inside scoop on what’s redefining the luxury lifestyle. Alison Gilmore is the Portfolio Director of the International Luxury Travel Market (ILTM).

Feb 19, 2025 • 17min
Two New Future of Travel Studies from Tripadvisor
How do life stages impact the way people travel? Steven Paganelli joins Mark to discuss the Travel Through Life study and the first-ever Tripadvisor Trendcast 2025. Plus, hear about unexpected trends like "waterculturalism" and gaming tourism that could reshape the industry. Steven Paganelli is Senior Head of Americas Partnerships at Tripadvisor.

Feb 12, 2025 • 19min
Tourism Keynote Speaker Doug Lansky on the Art of Public Speaking
Whether you're a seasoned speaker or just starting out, Doug’s insights will help you take your communication skills to the next level. Mark and Doug tackle overcoming stage fright, engaging an audience, death by PowerPoint, and avoiding common presentation pitfalls.
Doug Lansky has authored ten books, worked as a syndicated travel journalist, hosted a Travel Channel show, and continues to appear as the keynote speaker at travel’s biggest conferences, where he introduces audiences to the newest travel insights and smart tourism concepts.

Feb 5, 2025 • 19min
Planning Long-Term Destination Stewardship
Kristin Dunne and Dawnielle Tehama introduce the innovative Wayfinder framework, a strategic approach that helps destinations balance tourism with community priorities, foster economic growth, manage risks, and adapt to evolving challenges. Discover how this model enables destinations to thrive while safeguarding their unique character for future generations. Kristin Dunne is Director, Destination Stewardship at Miles Partnership and Co-Deputy Chair at Tourism Industry Aotearoa. Dawnielle Tehama is Senior Associate Principal at Coraggio Group and Executive Director at Willamette Valley Visitors Association.

Jan 29, 2025 • 16min
Harnessing Live Music to Drive Tourism
Explore how Fort Worth, Texas has become a global model for music-driven tourism. Mark is joined by Bob Jameson, CEO of Visit Fort Worth, and Shain Shapiro, Founder of Sound Diplomacy, to discuss strategies that blend music and cultural policy to elevate tourism, economic growth, and quality of life. Learn how data-informed insights, initiatives like the Fort Worth Music Office, and support for local artists are transforming Fort Worth into a cultural hub.

Jan 22, 2025 • 21min
Exploring Iconic Film Locations: Travel Inspired by the Movies
Movies have the unique power to create emotional connections and inspire us to explore the world. Mark sits down with Erik Nachtrieb and Charlie Hartsock, the team behind SetJetters — a groundbreaking mobile app that brings film tourism to life.
SetJetters allows fans to step into the scenes of their favorite films with pinpoint accuracy. With over 7,000 iconic locations from more than 1,500 movies, this app transforms movie magic into real-world adventures. As Erik and Charlie put it, “Come for the movie, stay for the experience.”
Erik Nachtrieb, CEO, and Charlie Hartsock, CFO, share the story behind SetJetters and why they believe it can revolutionize the way we experience the places we've seen on screen.

Jan 15, 2025 • 20min
Predictions About Group Travel for 2025
Group travel has strong growth ahead and is more demographically diverse than ever, according to Brian Jewell, VP & Executive Editor of The Group Travel Leader. In this episode, Brian debunks stereotypes concerning group travel and explains why the future looks bright. He also shares insight into international groups and faith-based group travel.

Jan 8, 2025 • 19min
Predicting the Future and Building On the Past with Jenny Southan
We kick off the new year with Jenny Southan, Founder and CEO of U.K. travel trend forecasting agency Globetrender. Jenny shares Globetrender's 5 big travel trend predictions for 2025, from appealing to travelers' sense of nostalgia to uplift from Asia.

Dec 18, 2024 • 32min
Brand USA Talks Travel: 2024 Highlight Reel
Take a journey through some of the top moments of 2024 with insights from Geoff Freeman, Julie Coker, Elliott Ferguson, Cambria Jones, Nick Hentschel, Liz Bittner, David Gilbert, Katie Streater, Taylor Ruoff Snider, Mike Mangeot, Jeremy Jauncey, Sophie Morgan, Nick Hall, Seth Orozco, and Fred Dixon. This special year-end review offers a curated audio tour of the year’s most intriguing conversations.
Hear a highlight that catches your interest? Dive deeper by exploring the full episode in our podcast feed.
Thank you for joining us this year—safe travels, and we’ll see you in 2025!

Dec 11, 2024 • 21min
Unlock the Secrets of Visual Storytelling with Insight from Getty Images
Mark and Sammy Malave Jr., Manager of Creative Insights at Getty Images, explore how visuals can transform travel marketing.
Discover how Getty Image’s VisualGPS informs creative decisions with data, learn about common image licensing challenges, and understand why authenticity matters. This episode is packed with actionable advice for marketers, content creators, and creatives alike.