Ecommerce Marketing School

Greg Fass begged the MeUndies CEO to bring him on as the second full-time employee seven years ago. Now he's their Senior Brand Manager. Like so many of the best marketers in the ecommerce space, Greg is completely self-taught. Their campaign strategy for Valentine's Day has evolved A LOT over the years. He shares some of their biggest learnings as well as:The role of storytelling in their brand strategy.How they tapped into their customers’ view of Valentine’s Day.How their strategy applies to other holidays.Their timeline for the whole campaign.Show Notes & Links[3:16] Storytelling and how a PR background helps with that.[6:50] How they challenge the status quo with their Valentine’s Day campaign.[11:34] How does it all start? [19:53] Advice for any budget.[24:41] How to maximize the lifespan of your content.The Ecommerce Marketing Show HomeMeUndiesGreg Fass on TwitterDave Gerhardt on TwitterEnjoying the show? Leave a review on Apple Podcasts :)

Val Geisler is the queen of onboarding teardowns, founder of Fix My Churn, and an email conversion strategist and copywriter who works with small and growing DTC brands. She's a total whiz when it comes to writing emails that'll make you more $ (and you don't have to be an expert like she is). She shares:The difference between copy and content.The basics of copywriting for ecommerce email.When and how to use text.Her dinner party email strategy.Show Notes & Links[3:20] What’s the difference between copy and content? [4:33] Why copywriting is like parenting.[6:13] Why you need to invest in a welcome sequence.[12:41] Where most companies go wrong trying to tell their story through email.[19:33] Where do you see text and email fitting together?[26:54] What’s the ideal email flow after a customer makes their first purchase?[37:17] What’s an email most brands are sending that they shouldn’t be?The Ecommerce Marketing Show HomeVal Geisler on TwitterVal Geisler on YouTubeDave Gerhardt on TwitterFix My ChurnThe Boron Letters by Gary HalbertHow to Talk So Kids Will Listen & Listen So Kids Will TalkEnjoying the show? Leave a review on Apple Podcasts :)

Who better to shed light on ecommerce marketing than our Founder and CEO, Ben Jabbawy? Over the last 8 years, Privy has helped 400,000+ ecommerce businesses grow by helping them take their marketing efforts to the next level, so he knows a thing or two about getting it right. But not to worry, this isn’t a pitch for Privy. Ben unpacks some of his major learnings along the way, including: Why most new ecommerce brands never make their first sale.The playbook for converting your first sale, including the two plays every online store should be running.The power of telling your story and why confirmation and shipping emails are the perfect place to do it.Why text messaging could be the future of ecommerce marketing.Show Notes & Links[5:05] Why email is still the best channel for building a massive audience.[8:40] DG’s Shopify experiment, Dave’s Hoodies.[9:52] What’s stopping ecommerce brands from making their first sale?[11:55] What makes some companies successful while others fall behind? [13:49] Why confirmation emails are the perfect place to tell your story.[19:31] What are the two plays everyone should be running?[21:46] What’s the abandoned cart playbook?[26:50] What’s the cross-sell playbook?[32:48] The right use case for drop shipping.[36:38] Why is text the next move for Privy?The Ecommerce Marketing Show HomeBen Jabbawy on TwitterDave Gerhardt on TwitterIf you’re loving the show and can’t wait for more, leave a quick review to let us know. And if there are experts you want to hear from, send ‘em our way! (lauren@privy.com)

This show is all about helping you learn from the best people in ecommerce, and that’s why we called up Kurt Elster for our first episode. Kurt was one of the first Shopify experts out there through his consulting business (Ethercycle) where he helps Shopify store owners discover hidden profits in their websites, and he’s also been sharing his work in public for the last five years on his Unofficial Shopify Podcast, which has been downloaded over a million times (and if you really dig into his numbers you’d find that a third of those downloads came from me in the last month if we’re being honest). Kurt breaks down:What most new Shopify store owners get wrong when it comes to marketing today.The general do’s and don’ts in ecommerce marketing, including the do’s and dont’s with website pop-ups, email, ads, and text messaging.The four key metrics every Shopify store owner should be tracking religiously if they’re serious about growing their business: traffic growth, repeat customer rate, add to cart rate, and average order value.Show Notes & Links[7:18] What do most new Shopify owners get wrong?[15:32] What other mistakes do Shopify store owners make early on?[23:21] How do you know which marketing channels to pick?[30:09] Kurt’s Do’s and Don’t for: On-site conversion, ads, email, and text.[36:31] If I hired you as my ecommerce coach, what metrics would you want me to report?The Ecommerce Marketing Show HomeKurt Elster on TwitterDave Gerhardt on TwitterEnjoying the show? Leave a review on Apple Podcasts :)

Hey and welcome to the Ecommerce Marketing Show. This show is dedicated to helping you become an expert in ecommerce marketing so you can sell more stuff and build a thriving business. Each week we’ll bring you interviews with leaders from top ecommerce brands to unpack how they did it, marketing tips you can steal ASAP for your business, and lessons learned from the 400,000+ merchants using Privy today. Here's a quick intro and trailer.