Ecommerce Marketing School

The brands Babak has worked with have seen some pretty incredible results. He decreased CPA for NOBULL by 20%. Helped Butcher Box make an additional $1M+ in revenue each month. And netted Athletic Greens $300K in 12 months. Not bad, huh? He shares: Why marketing should be a part of your product development.Why you need 2 offers and 2 channels to scale.How they turned an iPhone video into ad creative in a week and a half.Why being on Amazon is a no-brainer.Show Notes & Links:[4:22] How he went from the analytics side of the business to marketing.[6:41] How the Beachbody team thinks about creative.[7:51] How they’re keeping product and marketing aligned at GoodRx[9:23] Why you need to lean in hard on the channels where you’re seeing success.[11:43] Should you focus on channels one at a time? [13:28] Why you should be calling your customers more frequently.[16:34] Direct response marketing lessons.[22:24] How he thinks about hiring.[27:40] When you should start measuring brand awareness.[33:57] How to take an iphone video to TV and streaming.[38:30] The reason brands should be on Amazon.Babak Azad on TwitterBabak’s siteGoodRxDave Gerhardt on TwitterThe Ecommerce Marketing Show Home

We got a lot of questions about how to manage your supply chain and keep your business running through and beyond the current crisis. And Casey was the perfect person to shed some light on the subject. He shares: How to keep people buying even if you have delays.What the Amazon shift means for smaller ecommerce brands.Why you should be sourcing locally as much as possible.The importance of entertainment in your marketing strategy.Show Notes & Links:[2:05] What to do if you’ve seen an increase in shipping inquiries.[4:05] How to be transparent without impacting conversion rates.[6:18] Impact of COVID-19 on nonessential products.[8:47] If we’re seeing BFCM levels right now, will we continue to see that into the fall?[11:54] What to do if you’re seeing delays due to lockdowns in other countries.[14:44] What happens if USPS goes bankrupt?[15:16] How to turn a spike in traffic into a longer term relationship.[21:09] How to avoid coming off as opportunistic right now.[23:22] How does ShipBob handle returns?[24:04] What has your approach to marketing been right now?Shipbob TrendsCasey Armstrong on TwitterCasey’s MasterclassCasey’s Full Episode of The Ecommerce Marketing ShowDave Gerhardt on TwitterPrivy Masterclass HomeThe Ecommerce Marketing Show Home

In terms of a debut episode, we probably couldn't haven't have timed it any better. Shopify launched Shop last week, Allbirds has a running shoe and it's seriously the most perfect time to start texting your customers. So Kristen shares:What the DTC community has to say about the launch of Shopify’s Shop.Why now is the perfect time to start texting your customers.The brands that are getting text right.Who Allbirds is targeting with their new running shoes.Show Notes & Links:[1:55] The Shop launch/Arrive rebrand.[2:22] So what does Shop actually do?[5:30] What the community is saying about Shop.[14:00] Why texting your customers is such a huge opportunity – especially right now.[14:55] The brands that are nailing SMS.[15:29] The new Allbirds running shoes.Kristen LaFrance on TwitterKristen’s Twitter thread about ShopWhat Elliot’s Marco Marandiz has to say about ShopWhat Elliot’s Sergio Villaseñor has to say about ShopAnn-Marie Alcántara's WSJ Article ‘Texting Customers Is No Longer Taboo When Everyone Is Stuck at Home’Playing for Keeps Episode with Beardbrand’s Eric BandholzAllbirds running shoesSign up for her newsletterFuture Commerce PodcastThe Ecommerce Marketing Show Home

Nik's team recently launched a new brand, JUDY, with the endorsement of none other than Kim Kardashian. Let’s face it. The man knows how to make a splash with a launch. He shares:How he tests brand ideas.How he went from working on social media strategies for celebrities to building a brand for himself around DTC as a 23-year-old.The 4 channels every brand needs to focus on.His favorite brands for everything from website design to social media.Show Notes & Links:[2:29] What’s changed with the brands he’s been working with since Coronavirus hit.[4:43] What it takes to get legacy retail brands set up to sell online.[6:35] The importance of amazing creative.[12:45] How to test a new brand idea with $300.[18:47] How Nik thinks about attribution.[20:13] Biggest mistake with attribution.[21:14] How he got started in DTC.[28:53] How he works with his clients.[32:32] The 4 channels you need to master.[33:49] Who to copy for SMS.[35:06] Who to copy for email.[35:59] Who crushes organic social.[36:59] Best in the YouTube game.[37:49] Best partnerships.[41:43] Best websites.[43:03] Who does a good job with influencers.Nik’s cell: 917-905-2340Sharma BrandsNik Sharma on TwitterDave Gerhardt on TwitterThe Ecommerce Marketing Show HomeJudyEmpathy WinesHydrantNot PotMagic SpoonResident HomeGrubhubPostmates x InfatuationLouis Vuitton x SupremeVirgil Abloh x Cha Cha MatchaSeatGeek x David DobrikChahcha MatchaTwice ToothpasteHello Fresh

Kurt has been helping brands grow their Shopify stores with close to 300 episodes of his podcast. So why better to shed light on what store owners need to do to build a thriving business (even during a pandemic)? Kurt shares:What to do if people aren’t buying your product right now.How to get your content strategy off the ground and build an audience.Why you need to get people to a collection or a product page ASAP.The offers he’s seen work best in the last 6 weeks.Show Notes & Links:[3:08] What to do if people aren’t buying your product right now. [9:00] How to keep sales coming after COVID-19 if you’ve seen a spike in sales.[12:30] How to get user generated content/social proof.[13:53] Biggest mistake brands are making right now.[15:49] What to do if you’ve seen an increase in traffic but people aren’t converting.[17:34] The trends Kurt has been seeing.[19:04] Will this pandemic change our buying behavior for the long term?[22:19] Advice for selling on Shopify for the first time.[24:46] The best offer to run right now.[32:44] Kurt’s favorite Shopify sites.[43:15] How to promote an offer that benefits healthcare workers without coming across in a negative light.Watch Kurt’s MasterclassKurt’s PodcastKurt’s siteKurt Elster on TwitterDave Gerhardt on TwitterThe Ecommerce Marketing Show HomeMasterclass Home

Melanie's background is in email marketing and advertising. She's worked with skincare brands to food brands to clothing brands. On this episode she shares:Her playbook for working with influencers.Why you should be shooting for 40% open rates with your emails.How to use email and text messaging together.How to calculate what you should be spending on ads.Show Notes & Links:[2:04] The biggest mistakes she sees ecommerce marketers making.[7:45] Tips for getting amazing content for social.[10:03] How to find influencers.[12:40] How to pitch influencers.[13:55] Why a 40% open rate is Melanie’s target for every email she sends.[19:40] The best way to use text messages.[26:27] How to start with segmentation.[28:06] Knowing what to spend on ads.[31:56] Why your creative is the most important aspect of your ads.[34:18] How to test creative before putting any budget behind it.Melanie Balke’s siteMelanie Balke on TwitterDave Gerhardt on TwitterThe Ecommerce Marketing Show Home

On top of they're navigating a global pandemic, Chris shares:The factors that have contributed to their insane growth.His playbook for starting a new ecommerce business.Why they’ve never spent more than $1k on an ad.Tips for capturing 1,000 new emails every day. Show Notes & Links:[3:43] How their strategy has shifted over time.[5:10] What they’ve been seeing in terms of ad costs.[5:50] How their messaging has changed because of COVID-19.[8:06] How they’ve been handling discounts right now.[10:54] How to think about selling on Amazon.[11:41] The tools new ecommerce stores should set up.[13:41] Creating your first offer.[16:00] How to get user generated content (UGC).[18:50] What their email flows look like.[26:36] How they handle outreach to influencers.[33:41] How they manage shipping & fulfillment.[46:40] How they drive repeat business.[41:43] What he’s seen work best in terms of capturing emails from site visitors.[47:26] The tasks you should delegate to virtual assistants.CROSSNETCROSSNET Q&AWhat Chris uses to find freelancersChris’ recommendation for an affordable shipping platformWhat they use for a referral programChris Meade on TwitterDave Gerhardt on TwitterThe Ecommerce Marketing Show Home

While we're living in tough times right now, the future has never looked brighter for ecommerce brands. Casey shares:The most surprising industry they’ve seen a surge in recently.Why they’re still shipping non-essentials. The right time to think about outsourcing your fulfillment.How Organic Olivia and Supply have shifted their approach in creative ways.Show Notes & Links:[1:07] How they rallied cross-functionally to get their trends page live in one day.[8:52] When to bring on ShipBob.[15:06] What does the future of ecommerce look like?[17:58] Why their team has put their KPIs on the back burner.[24:45] Brands that have done a good job pivoting.[26:55] What the ShipBob marketing team looks like.Shipbob TrendsCasey Armstrong on TwitterGet in touch with CaseyJoin Casey’s MasterclassDave Gerhardt on TwitterThe Ecommerce Marketing Show Home

With Snapchat (or any ads, for that matter), the name of the game is testing creative. In 2019, the fastest growing advertisers tested 11x more creative than their less successful peers, which contributed to 3x more revenue growth. So Savannah shares:Her process for finding winning creatives.A step by-step-guide to launch your first Snapchat campaign.Why now is the perfect time to get started with Snapchat.How to think about ad spend across different channels.Show Notes & Links:[2:48] What Savannah has seen using Snapchat with her clients for the last year.[6:50] The kinds of Snapchat ads.[10:31] Why creative testing is the most important variable.[18:03] How to get started.[33:20] Audiences on Snapchat.[36:55] Should you still be advertising right now?[44:55] How to handle messaging around shipping delays.[47:02] How to know what to spend on advertising if you’re just getting started.[48:46] Savannah’s rule of thumb for what to spend on every ad variation.[53:45] Savannah’s framework for spend across different channels.$1000 Snapchat Ad Credit 👻The Social SavannahSavannah Sanchez on TwitterDave Gerhardt on TwitterThe Ecommerce Marketing Show Home

Jeremy specializes in helping growing ecommerce brands connect with their customers and drive sales using owned channels like text and email. On this episode, he shares:Why owned channels are so important right now.How to build hype ahead of a product launch.How to use lead magnets right now if people aren’t buying.His playbook for text message marketing.Show Notes & Links:[3:01] What are the owned channels ecommerce brands should be leveraging?[8:59] What happens when Kim Kardashian shares your products on Snapchat?[12:05] A playbook for product launches.[18:02] A great example of how ClassPass has pivoted right now.[23:46] His SMS playbook including building your list and the right way to do SMS.[25:41] 98% of texts are read in the first 3 minutes of being received.[30:24] Why the most effective way to build your list is not a discount.[33:13] How to use a launch as an opportunity to build your SMS list.The Ecommerce Marketing Show HomeMessenger Mastermind (Jeremy’s Podcast)The 5 Game-Changing Marketing Lessons Scaling 8 Figure BrandsGet in touch with Jeremy!Dave Gerhardt on Twitter