Ecommerce Marketing School

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Aug 6, 2020 • 3min

How To 4x Orders And 10x Revenue In 1 Month Using A Free Gift With Purchase #9

Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
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Aug 5, 2020 • 6min

Cross-sell vs. Upsell And The Secret To Increasing Your AOV #8

Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
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Aug 4, 2020 • 5min

The 2 Types Of Pop Ups You Can’t Afford To Skip: Avoid This Brand’s Biggest Mistake #7

Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
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Aug 3, 2020 • 5min

The Secret To Nailing Spin To Win: 2 Brands With Killer Campaigns #6

Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing HandbookDeath Wish CoffeeZutano
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Jul 31, 2020 • 20min

CROSSNET's Today Show Success Story: How To Have A $65k Day (With Chris Meade)

Even though CROSSNET is a multi-million dollar brand now, they’re still figuring out how to improve. They’re still working on things like their website and education and email flows. And there’s a ton they’ve learned along the way that you can apply to your business. Chris shares:Why you should lead with your story.Sending ad traffic to your homepage vs. a product page.How to get a ton of reviews.The ad that made them millions (and only cost $60 to make).Show Notes & Links[1:04] The Today Show story.[2:14] How they prepped for their appearance on the show.[4:54] Changes they’re making on their new site.[10:01] Their ad strategy.[11:20] What he’s religious about tracking.[16:38] CROSSNET’s best campaign ever.CROSSNETOkendoBazaarvoiceThe Ecommerce Marketing Show Home
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Jul 31, 2020 • 6min

Telling Your Brand Story And Winning Over Customers: The Hummus Brand That Got It Right #5

Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing HandbookIthaca Hummus
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Jul 30, 2020 • 4min

What’s A Good Conversion Rate? Benchmarks For 3 Types of Forms From Millions Of Online Shoppers #4

Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
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Jul 29, 2020 • 56min

Shopify Store Teardown: How To Double Your Average Order Value with Kunle Campbell [Summer of Growth #3]

How can you make small tweaks on your website to increase your average order value? That’s exactly what 200+ brands wanted Kunle to answer. And I’m guessing you’d like to do the same for your brand. On this episode, he shares:The basics of increasing AOV on your store.The power of shipping thresholds and bundling.How to up-sell and cross-sell at checkout.How to effectively use discounts and still increase AOV.Show Notes & Links:[2:41] Teardown #1.[15:22] Why you should be bundling.[18:11] The importance of price anchoring.[23:24] The best ways to cross-sell.[24:10] Teardown #2.[34:05] Teardown #3.[38:56] Teardown #4.[47:23] Teardown #5.Kunle Campbell on Twitter2xecommerceDan Murphy on TwitterThe Ecommerce Marketing Show Home
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Jul 29, 2020 • 3min

The 3-Email Abandoned Cart Playbook That Helped One Brand Recover $100,000+ #3

Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
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Jul 28, 2020 • 4min

Don't Sleep On Cart Savers: How To Reduce Cart Abandonment By 10% #2

Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook

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