Ecommerce Marketing School

Follow Sean McGinnis on TwitterFollow Jon MacDonald on TwitterFollow Kelly Vaughn on TwitterFollow Kurt Elster on TwitterFollow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook

Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook

Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook

Becoming the face and personality behind your brand can have a huge impact on your bottom line. Because at the end of the day, people want to buy from other people. They want to spend their hard-earned dollars with someone they like. That's exactly what Vivian has done with KinkyCurlyYaki. She shares:The power of building an audience and building a community.How to write a high performing post-purchase email.Why you can (and should) do SEO on your own.Why you should never hand over the vision for your brand to someone else.Show Notes & Links[10:09] If you don’t use ads to get to $1M in sales, what does that look like?[13:23] Where was your audience?[15:45] What her most engaging email copy really looks like.[20:24] How do you get started with SEO?[25:12] How the KinkyCurlyYaki site has changed over time.[27:27] Vivian’s $10k photoshoot mistake.[34:29] The campaign that brought in $44k in 1 hour.KinkyCurlyYakiVivian Kaye on TwitterDave Gerhardt on TwitterThe Ecommerce Marketing Show Home

Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook

Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook

Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing HandbookFayettechill

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Before starting Bearbrand, Eric used to be a financial advisor at a mega bank. As you can probably imagine, beards weren't exactly encouraged. But he eventually figured out how to build a community around what he calls "urban beardsmen." And it definitely paid off. He shares:What helped their YouTube channel take off.The difference between discounts and promotions.How they solved their attribution problem.The #1 metric to track your marketing success.Shoes Notes & Links[6:11] What did the Beardbrand team look like at the beginning?[13:04] Knowing when to delegate.[15:20] Their process for hiring the right people.[19:25] How to hire a copywriter.[22:30] Their Twitter presence.[30:30] Their YouTube strategy at the beginning.[33:53] Their biggest marketing mistakes.[37:27] What does the Beardbrand ad strategy look like?[40:11] How they think about discounting.BeardbrandBeardbrand’s YouTube ChannelEric Bandholz on TwitterDave Gerhardt on TwitterThe Ecommerce Marketing Show Home

Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook