Ecommerce Marketing School
Privy
Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.
Episodes
Mentioned books
Sep 21, 2020 • 4min
The BFCM Bootcamp To Help You Drive More Sales This Season #41
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing HandbookBFCM resources
Sep 18, 2020 • 36min
Outer Aisle’s Secrets to 5000% Growth in 3 Years (with Vasa Martinez)
Vasa Martinez started as an unpaid intern at Quest Nutrition. After almost 4 years there, he knew DTC was the right path. On this episode, he shares:The impact influencers have had on their growth.Why you need to nail your reasons to believe.Why your emails should be trending, relevant, or convenient.How to think about rewarding loyal customers vs. brand new ones.Show Notes & Links:[5:23] What’s the playbook at Outer Aisle?[8:41] The most important place for new brands to start.[10:26] Why Instagram is such a great channel.[11:33] Outer Aisle’s reasons to believe.[13:03] A framework for creating your brand’s reasons to believe.[14:08] How often do you launch campaigns?[16:38] Building that creative muscle.[20:17] The types of emails every brand should send.[23:00] The biggest mistakes brands often make.[26:23] Their abandoned cart email flow.[28:59] How to use text and email together.[30:07] The best campaign he ever ran.[32:08] Finding the right influencers.Outer AisleGrowthbusterDave Gerhardt on TwitterThe Ecommerce Marketing Show Home
Sep 18, 2020 • 9min
Quick Wins For Improving Your Shopify Store: Ecommerce Marketing Audit Part 5 #40
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Sep 17, 2020 • 10min
How To Crush It On Instagram: Ecommerce Marketing Audit Part 4 #39
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Sep 16, 2020 • 55min
How To Increase Your Average Order Value: Secrets From The Masterminds at DBNY [Summer of Growth #4]
So what really moves the needle when it comes to increasing AOV for your ecommerce brand? Amlan Das and Cameron Matthews help solve this problem every day. On this episode, they share:How one brand quadrupled AOV.The (almost) surefire way to increase AOV.2 brands with 🔥 bundling strategies.The math you need to know cold before testing new offers.Show Notes & Links:[3:09] What is AOV and why is it so important to growth?[4:46] How to balance discounting with a consistent AOV.[9:59] Go-to plays to increase AOV?[15:43] AOV success stories.[21:33] Why a dollar amount discount might perform better than a percentage off.[32:07] Why bundling can have such an impact on AOV.[40:03] How Privy can help you increase AOV.DBNYAmlan Das on TwitterContact CameronDan Murphy on TwitterThe Ecommerce Marketing Show Home
Sep 16, 2020 • 7min
Knowing Your Email Stats And What To Look For: Ecommerce Marketing Audit Part 3 #38
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Sep 15, 2020 • 8min
A Shopify Analytics Primer: Ecommerce Marketing Audit Part 2 #37
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Sep 14, 2020 • 8min
An Introduction To Google Analytics For Your Shopify Store: Ecommerce Marketing Audit Part 1 #36
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Sep 11, 2020 • 32min
How This Print On Demand Business Built Trust By Putting The Brand First (with Ben Lebowitz)
Starting an ecommerce brand is easy. But building a successful brand is hard. It's been a wild year, but Ben has been able to do both. On this episode, he shares:The launch ad they’re still running a year later.How to build trust with your audience from the very beginning.How to get 20-30 pieces of user-generated content (UGC) every day.Why discounts are the right move for their brand.Show Notes & Links[6:25] How did your marketing background help when you were getting started?[8:03] What did the launch look like?[10:05] How to get social proof without any customers.[13:41] Coming up with an initial ad budget.[16:32] How they sustain the momentum through marketing.[18:30] How to get insane UGC.[26:15] The best campaign you’ve ever run.[28:16] What’s the case for running discounts?West & WillowBen Lebowitz on TwitterDave Gerhardt on TwitterThe Ecommerce Marketing Show Home
Sep 11, 2020 • 8min
How To Get More Reviews For Your Shopify Store (with Junip’s CEO) #35
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
