The Proof Point
UserEvidence
Proof is what GTM leaders need to make fast and furious decisions that keep their businesses alive and thriving.
The Proof Point hosts conversations anchored in the reality of day-to-day life as a revenue leader. No algorithm-hacking, talk-track headlining buzz statements around here. We’re hosting conversations between GTM leaders so we can gather the facts and provide you with the tactics and tools you need to bulletproof your strategy.
Join host Mark Huber every other week as he invites the best GTM leaders into the conversation.
The Proof Point hosts conversations anchored in the reality of day-to-day life as a revenue leader. No algorithm-hacking, talk-track headlining buzz statements around here. We’re hosting conversations between GTM leaders so we can gather the facts and provide you with the tactics and tools you need to bulletproof your strategy.
Join host Mark Huber every other week as he invites the best GTM leaders into the conversation.
Episodes
Mentioned books
18 snips
Mar 20, 2024 • 52min
Why hasn’t the B2B sales playbook changed?
Experts discuss the need for B2B sales to evolve, focusing on creative training methods and personalized approaches. They highlight the importance of speaking the buyer's language and ditching traditional discovery calls for more engaging tactics. The podcast also explores the impact of empathy, observation, and communication dynamics in sales strategies.
Mar 6, 2024 • 44min
Why your GTM messaging fails (and how to fix it)
Experts discuss key pitfalls in GTM messaging such as crafting in a silo and the importance of starting with the problem and value. They emphasize trust in sales, internal alignment, and data-driven marketing strategies for success.
Feb 21, 2024 • 52min
Should you actually want to be a media company?
B2B content in 2024: Measuring success, avoiding plagiarism, and emphasizing authenticity. Unique video content, subject matter experts, and charisma are key. Discussion on navigating social media facade, digital plagiarism, and influencer marketing dynamics.
Jan 15, 2024 • 55sec
The Proof Point
Here’s what GTM teams are missing: Proof.That’s what I think every morning when I fire up LinkedIn and scroll through boring manifestos and endless lukewarm takes.Opinions are cheap. Proof is gold.I’m Mark Huber, and this is The Proof Point, a show from UserEvidence that helps GTM teams find ideas, get frameworks, and swap tactics.Each episode includes an unfiltered discussion with the biggest names in B2B SaaS to help find the proof points i’m in search of.You’ll learn from sales, marketing, & customer success leaders in the trenches, where I ask them: seriously, what actually works for you?One of our guests actually told me “This felt like we were having drinks at a bar and talking about work…without all the BS.”That pretty much sums it up. And why I’m so excited for this new show.Join us every other week for new episode. Hot takes always welcome.
