

Business Breakdown
Al Dea
This is a podcast that helps entrepreneurs improve their business and entrepreneurial skills. We'll interview founders & entrepreneurs who are experts in their service domain (coaching, consulting, speaking, corporate training) to hear their experiences in managing and growing their small business.In each episode, we'll hear stories, lessons, and actionable practices from fellow entrepreneurs about aspects of running a people/services business, including marketing, sales, business model design, client delivery, personal branding and personal development.If you’re an entrepreneur or solo founder building your service-based business then this podcast is for you!
Episodes
Mentioned books

Dec 8, 2024 • 25min
S1 E14: Unforgettable Presence: Lorraine Lee on Public Speaking and Business Growth
Lorraine Lee is a Keynote Speaker, Trainer, Instructor and soon to be author of the upcoming book Unforgettable Presence. During this conversationLorraine shares her journey from a decade in tech, including roles at LinkedIn and Prezi, to building a successful speaking and training business. She opens up about how a modest side hustle turned into a thriving entrepreneurial venture after being impacted by tech layoffs. Lorraine discusses her expertise in professional presence, her upcoming book Unforgettable Presence, and how leveraging LinkedIn has been pivotal for growing her business.LinksLinkedIn: https://www.linkedin.com/in/lorraineklee/ Website: https://lorraineklee.com/

Dec 1, 2024 • 27min
S1 E13: Creating a Values-Driven Business: Angela Howard on Culture and Impact
In this episode of The Business Breakdown Podcast, Al Dea interviews Angela Howard, Founder of Call for Culture, a cultural development consultancy. During this conversation, Angela shares her journey from corporate intrapreneur to full-time entrepreneur, discussing the challenges and insights gained from building a business focused on workplace culture and social impact. She talks about the evolution of her consultancy and how she created the Culture Impact Lab to expand conversations about culture beyond the workplace. Angela also shared her insights on the importance of codifying values for founders and how staying aligned with them can guide business decisions. LinksWebsite: https://callforculture.com/

Nov 24, 2024 • 31min
S1 E12: Designing a Business Around Your Industry Expertise and Collaborating with Partners with Caroline Ouwerkerk
Caroline Ouwerkerk, a leadership and career coach specializing in the social impact space. After working in the higher education sector, Caroline decided to pursue her passion for coaching and helping others through her leadership and career coaching business. During this conversation, Caroline shares how her background in higher education and leadership development led her to start her own coaching business, focusing on helping individuals make meaningful career transitions and become effective leaders. Caroline also shared her insights on the power of collaborations, her experiences building the Impact Leaders Incubator, and how creating flexibility in her work has allowed her to balance entrepreneurship with family life.LinksLinkedIn: https://www.linkedin.com/in/carolineouwerkerk/Website: https://www.carolineouwerkerk.com/

Nov 17, 2024 • 20min
S1 E11: Business Model Design for Entrepreneurs, and The Gathering Effect with Lindsey Caplan
Lindsey Caplan is the Founder of The Gathering Effect, her consulting firm that helps organizations design impactful gatherings and change programs. During our conversation, reflects on her transition from an internal learning and development leader to a business owner, sharing how a spark of inspiration in 2017 led to her entrepreneurial journey. She breaks down the process of identifying her niche and offers valuable insights into business model design for consultants. Finally, Lindsey also shared her insights on the importance of clarity in communication and building a business that aligns with one’s strengths.Links:Website: https://www.gatheringeffect.com/LinkedIn: https://www.linkedin.com/in/lindseycaplan

Nov 10, 2024 • 29min
S1 E10: Jessica Wan: From Marketing Leader to Executive Coach
Jessica Wan is an Executive and Leadership Coach, and host of the Ampersand Manifesto Podcast. After starting her career in the arts and working in marketing roles at technology companies, Jessica decided to pursue her interest in coaching and building her own executive coaching practice.During this conversation, Jessica shared how her background in marketing and leadership paved the way for her coaching practice, and how she validated her new business idea using principles from lean startup and product design. Jessica also shared her insights on building a diverse client base, the importance of aligning with your values, and her approach to patience and resilience as an entrepreneur.LinksWebsite: https://www.jessicawan.com/LinkedIn: https://www.linkedin.com/in/jessicamwan/Podcast: https://www.podchaser.com/podcasts/the-ampersand-manifesto-multi-4820144

Nov 3, 2024 • 25min
S1 E9: Kassy LaBorie: Navigating Transformation and Change as an Entrepreneur, Trainer and Keynote Speaker
In this episode of The Business Breakdown, Al Dea sits down with Kassy LaBorie, corporate trainer who left the corporate world to build her own virtual training business. Now, Kassy is in the middle of another transformation as she evolves as an entrepreneur to focus on keynote speaking. During this conversation, Kassy discusses her entrepreneurial journey and navigating seasons of change. Kassy shares her experiences of transitioning from corporate roles to building her own business and the challenges and rewards that come with it. She dives deep into her decision to step into professional speaking, candidly reflecting on imposter syndrome, the discomfort of self-promotion, and the importance of staying true to her authentic self. Finally, Kassy offers valuable insights on building a successful and meaningful career on her own terms. This thoughtful conversation explores the importance of resilience, continuous learning, and how embracing discomfort can lead to growth.LinksWebsite: https://kassyconsulting.com/LinkedIn: https://www.linkedin.com/in/kassylaborie/

Oct 27, 2024 • 26min
S1 E8: Kathy Oneto, and Building a Business with Sustainable Ambition
Kathy Oneto is a solopreneur, podcast host, and Founder of the Oneto Agency. After working in branding and marketing for large companies, Kathy decided to go off on her own, and to pursue a portfolio career that better aligned with her interests, values and aspirations.During this conversation, Kathy reveals her thoughtful approach to business model design, emphasizing how solopreneurs can find alignment between their values and business strategy. She also discusses building a portfolio business and the importance of relationships in entrepreneurial success. Kathy also shared her insights on branding, sustainable ambition, and the lessons she’s learned as she transitioned from corporate life to running her own agencyLinksWebsite: https://www.theagencyoneto.com/kathy-oneto LinkedIn: https://www.linkedin.com/in/kathy-oneto/Podcast: https://sustainableambition.com/podcast

Oct 20, 2024 • 29min
S1 E7: How Entrepreneurs Can Utilize Business Model Design to Build a Business Around Their Life with Kelsey ley
Kelsey Ley is an expert in manager development and the founder of a training company that focuses on enabling managers. During this conversation, Kelsey shares her entrepreneurial journey, starting from her background in dance education to launching her business focused on manager coaching and training. Kelsey also discusses how she got started in her own business as well as how she has focused on evolving her offerings over time. Finally, Kelsey also spoke about the importance of business model design, and lessons that entrepreneurs can take to ensure the design of their business model matches their goals.LinksWebsite: https://www.kelseyley.com/LinkedIn: https://www.linkedin.com/in/kelseyley/

Oct 14, 2024 • 29min
S1 E6: The Power of Iteration and Experimentation in Building a Leadership Development Business with Matt Gjertsen
In this episode of The Business Breakdown, host Al Dea chats with Matt Gjertsen, founder of Better Everyday Studios. Matt reflects on his journey from leading training and development at SpaceX to launching his own leadership development firm. He shares his gradual transition into entrepreneurship, emphasizing the importance of freedom and building a business aligned with his personal values. Matt also dives into the creation of his Leadership Accelerator sessions, a unique program designed to help new leaders in tech develop essential management skills. With insights on scaling a business, learning from early successes and failures, and the critical role of iteration in product development, Matt offers invaluable lessons for entrepreneurs looking to grow and evolve their businessesLinksWeb: https://bettereverydaystudios.com/ LinkedIn: https://www.linkedin.com/in/matthewgjertsen/

Oct 7, 2024 • 25min
S1 E5: Starting and Growing a Leadership Development Business with Mark Heydt
Mark Heydt is a Co-Owner of Stoke Leadership, a leadership development firm. After 2 decades in corporate HR and leadership development Mark made the leap to start his own business, focused on "building better bosses." During our conversation, Mark spoke about how he was able to go off on his own, first as a solo leadership development business owner, and then pivoting to forming a partnership with his co-Founder and starting Stoke Leadership. LinksLinkedIn: https://www.linkedin.com/in/mark-heydt/Website: https://stokeleadership.com/Instagram: https://www.instagram.com/markheydt/


