HUNGRY.
Dan Pope
HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.
Episodes
Mentioned books
Oct 24, 2020 • 38min
7 Ways To Successfully Grab A Buyers Attention with Olly Hiscocks, Founder of Olly's (Olives)
Yesterday, I had a delightful conversation with Olly Hiscocks from OLLYS forWe ran slightly over 30 mins - yup, time flies when you’re knee deep in chinwag!ON THE MENU: 1. HOW TO SELL YOUR STORY AS A BRAND, HOW OLLY GOT HIS OLIVES INTO SAINSBURYS2. HOW TO STAND OUT VS. BIG CORPORATES WITH BIG BUDGETS.3. HOW TO POLITELY HARRAS/PATIENTLY PERSIST WITH BUYERS - (DON’T SEND: “CAN I HAVE A MEETING EMAILS”)4. HOW TO USE N.P.D TO STAY RELEVANT - FOCUSING ON CORE VS. PUSHING NEW LINES5. WHEN IT GOES WRONG WITH BUYERS - CLANGERS’ R’ US.6. HOW TO COMBINE STORY AND DATA TO DELIVER A SHOW-STOPPING PITCHWant more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)
Oct 24, 2020 • 51min
How to Successfully Position Your Food and Drink Brand In Crowded Categories, Alastair Herbert - Founder of Linguabrand
Alastair is the ex Marketing Director of Invesco and FTSE International.Today, he is the founder of Linguabrand, which work with ADIDAS, Cadburys NZ, Johnson & Johnson and Beam Suntory.They use Artificial Intelligence and Psychology to listen intently to consumers, and the brands they could choose from, to:ON THE MENU: 1. Understand WHY consumers pick up brands off supermarket shelves2. Learn THREE types of language to communicate EFFECTIVELY with consumers.3. Understand HOW brands must position themselves in crowded markets to INCREASE SALES.Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)
Oct 24, 2020 • 41min
David Gluckman - Creator of Baileys, Ciroc, Tanqueray Gin and Author of "That Sh*t Will Never Sell"
A couple of weeks ago, I recommend a book by David Gluckman called "That Sh*t Will Never Sell"It's fantastic.David and I have talked in great depth about all things Food and Drink.We decided to film one of our conversations to help other challenger brands.There’s a lesson in execution here:Did I have any idea what I was doing? Absolutely not.Was the sound quality shoddy? YES.Can I sit still? No.Was I nervous? Yes.Could it be improved? Absolutely.If you've got an idea, execute IMMEDIATELY.For too long, I was crippled by fear of failure and insecurity.The faster you take action, the less breathing space you give fear to bubble up and slow you down.The hardest thing with any idea is STARTING. Once you start you build momentum and can iterate, improve as you go.Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)
