
ET Startup School
Welcome to ET Startup School. A step-by-step guide to building your startup and helping it succeed. Host Suresh Venkat quizzes entrepreneurs to put together a 12-step program for beginners. From the basics of "What should I do with my idea?" to " How do I figure out Product-Market fit?" and expanding to " How do I prioritize spending?", ET Startup School gets you the answers from founders who have cracked it and lessons from the actions that failed. So, get your notepad out, it’s time for school! A new episode drops every Friday.
Latest episodes

Feb 9, 2023 • 30min
How do I analyze the competition?
So, you have a decent startup idea, some seed money, and a few team members. What is the first thing you need to know about your target market? How do you assess competition? Can you partner with the incumbents, or are you exploring a virgin market? Hear insights from your professor, Rohan Bhargava, Co-Founder, CashKaro.com to answer those questions and more. You can follow our host Suresh Venkat on his social media: Twitter, Linkedin and Instagram Catch the latest episode of ET Startup School on your favourite podcast streaming platform - ET Play, The Economic Times, Spotify, Google Podcasts, Apple Podcasts, JioSaavn, Amazon Music and Castbox.See omnystudio.com/listener for privacy information.

Feb 2, 2023 • 34min
How do I figure out Product-Market fit?
This week, learn all about Product-Market Fit on ET Startup School. How can your product fit into the market, where is it supposed to be, and how can you grow your business because of it? Shilpa Sharma, Co-Founder of Jaypore is your guide, professor and expert on this journey. You can follow our host Suresh Venkat on his social media: Twitter, Linkedin and Instagram Catch the latest episode of ET Startup School on your favourite podcast streaming platform - ET Play, The Economic Times, Spotify, Google Podcasts, Apple Podcasts, JioSaavn, Amazon Music and Castbox.See omnystudio.com/listener for privacy information.

Jan 26, 2023 • 39min
What kind of company should I start?
It's time to talk legalese on ET Startup School. Your professor, Ganesh Prasad, Partner at Khaitan & Co. has helped companies establish a business in India by navigating the legal channels and identifying the best way forward. Listen in to understand the legal implications related to starting up. You can follow our host Suresh Venkat on his social media: Twitter, Linkedin and Instagram Catch the latest episode of ET Startup School on your favourite podcast streaming platform - ET Play, The Economic Times, Spotify, Google Podcasts, Apple Podcasts, JioSaavn, Amazon Music and Castbox.See omnystudio.com/listener for privacy information.

Jan 19, 2023 • 38min
What are the secrets of bootstrapping?
How does bootstrapping work? Where does the money come from? What exactly is blitzscaping? And how can you sustain a bootstrapped business? From managing cash flows to keeping the venture capitalists away, learn from the one and only Nithin Kamath, Founder and CEO of Zerodha on this week's episode of ET Startup School. You can follow our host Suresh Venkat on his social media: Twitter, Linkedin and Instagram Catch the latest episode of ET Startup School on your favourite podcast streaming platform - ET Play, The Economic Times, Spotify, Google Podcasts, Apple Podcasts, JioSaavn, Amazon Music and Castbox.See omnystudio.com/listener for privacy information.

Jan 12, 2023 • 29min
Where do I get the money from?
This week, the ET Startup School focuses on the big five-letter word, MONEY. Should you use your savings? Should you borrowing from friends or family? When do you need a VC? Who or what is an angel investor? Make sense of all these questions and understand terms such as Pre-Seed, Seed, Pre-Series A, Series A, Venture Debt and more with your expert, Preeta Sukhtankar, Founder CEO of The Label Life, a D2C clothing, decor and accessory brand.You can follow our host Suresh Venkat on his social media: Twitter, Linkedin and Instagram Catch the latest episode of ET Startup School on your favourite podcast streaming platform - ET Play, The Economic Times, Spotify, Google Podcasts, Apple Podcasts, JioSaavn, Amazon Music and Castbox.See omnystudio.com/listener for privacy information.

Jan 5, 2023 • 29min
I have a great idea, what do I do next?
In this episode, host Suresh Venkat quizzes serial entrepreneur Satyen Kothari, Founder & CEO, Cube Wealth on how to chart out the steps required to move forward with your budding idea. Get an insider's take on how to assess an idea and develop a business model and what to do as "Step 1". It’s a class you don’t want to miss and make sure you make your notes on ET Play. You can follow our host Suresh Venkat on his social media: Twitter, Linkedin and Instagram Catch the latest episode of ET Startup School on your favourite podcast streaming platform - ET Play, The Economic Times, Spotify, Google Podcasts, Apple Podcasts, JioSaavn, Amazon Music and Castbox.See omnystudio.com/listener for privacy information.

Nov 15, 2022 • 51sec
StartUpSchool Teaser
Welcome to ET Startup School. A step-by-step guide to building your startup and helping it succeed. Host Suresh Venkat quizzes entrepreneurs to put together a 12-step program for beginners. From the basics of "What should I do with my idea?" to " How do I figure out Product-Market fit?" and expanding to " How do I prioritize spending?", ET Startup School gets you the answers from founders who have cracked it and lessons from the actions that failed. So, get your notepad out, it’s time for school! New episode drops every Friday. See omnystudio.com/listener for privacy information.
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