SharkPreneur

Marketing in Regulated Industries Nathan Greenberg, Arkside Marketing– The Sharkpreneur podcast with Seth Greene Episode 504 Nathan GreenbergNathan Greenberg has been a marketing entrepreneur for over 20 years. He has shared valuable marketing and business management knowledge working on all three sides -media, agency, and client- of the industry. He started his first company while still in high school after teaching himself website design and programming. After majoring in Business Administration at University of California, Riverside, he became a top salesperson for Magic Broadcasting, a 17-station nationwide radio group. Nathan transitioned to the world of ad agencies and began cultivating key accounts, eventually being promoted to sales management and Vice President of New Business Development.Throughout his career, Nathan’s passion has been for regulated industries: those businesses whose marketing is monitored by a government, manufacturer, or trade association. He created Arkside Marketing in 2010 to be a one-stop-shop for such companies offering integrated media and legal consultation available to clients in need.Nathan currently serves on the Executive Board of ONE i.e. and the American Marketing Association’s Inland Empire Chapter. He is an Advisory Board Member of the UC Riverside Design Thinking Executive Program, serves on the Customer Advisory Board for Sprout Social, the LinkedIn Marketing Advisory Panel, and a member of the Wall Street Journal Opinion Leaders. Nathan is also an Android app beta tester for Facebook, Facebook Pages Manager, Instagram, Twitter, and Amazon Music. In 2017, he became a founding member of the Sprout Social Agency Partner Program.Listen to this informative Sharkpreneur episode with Nathan Greenberg about marketing in regulated industries.Here are some of the beneficial topics covered on this week’s show:●    How there are lessons that entrepreneurs learn outside of the classroom.●    How the media industry has its pros and cons like any other industry.●    Why heavily regulated companies have to be careful about their advertisements.●    Why car dealerships end up on the regulatory list along with legal services.●    How every part of a business is a marketing department.Connect with Nathan:Guest Contact InfoTwitter @ArksideFacebook facebook.com/ArksideMarketingLinkedIn linkedin.com/company/arksideLinks Mentioned: arkside.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Secrets to Win Big Arjun Sen, ZenMango– The Sharkpreneur podcast with Seth Greene Episode 503 Arjun SenArjun Sen is a former Fortune 500 executive. At Papa John’s, he led the 3,000-restaurant chain to 4-years of record growth. He is an acclaimed Brand Whisperer and one of the top growth drivers in the Brand and Customer Experience space. He is a celebrated author of the book Customer Karma and a highly sought-after international keynote speaker. His groundbreaking podcast series Secrets to Win Big® has a rapidly growing global following.As founder & CEO of ZenMango, Arjun Sen takes every-day-normal and puts brands big and small on the path to Win Big. ZenMango’s big impact for major Restaurant, Service, Retail, Non-Profit, and Sports brands worldwide, both in the B2C and B2B2C space, made Blaine Hurst, Former President and CEO of Panera Bread, call Arjun, “One of the most ‘marketing-Intelligent’ minds in the business today. He is the 'GO-TO GUY' who makes things happen in the business world.”Listen to this informative Sharkpreneur episode with Arjun Sen about secrets to win big.Here are some of the beneficial topics covered on this week’s show:●    How no business can survive if their customers feel small.●    Why businesses should act small but still be very passionate.●    How there is disconnect between what people do in life and business.●    How customer karma is all about doing the right thing for clients.●    Why we need to be human, think human, feel human, and act human.Connect with Arjun:Guest Contact InfoFacebook facebook.com/zenmangoLinkedInLinkedin.com/in/zenmangoarjunsenLinks Mentioned: zenmango.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Growing Your RIA with a PodcastMatt Halloran,– The Sharkpreneur podcast with Seth Greene Episode 502 Matt HalloranMatt Halloran has been leading the social wave in financial services for years, teaching top advisors how to be human in an industry that could use a more personal touch. He has studied the way people communicate for over 20 years, has been featured in The Wall Street Journal as an expert in digital communication, and is also an author. Matt wrote “The Social Media Handbook for Financial Advisors” and “The 99 Best Ideas for Financial Service Professionals to Use in Their Practices,” which ranked #1 in Amazon’s business and marketing categories.A former business and life coach to top advisors, Matt has helped advisors understand how to create trust and build rapport before they’ve ever met a prospect or center of influence. He has not combined his extensive knowledge and expertise in busines and coaching with one of his passions: podcasting. Matt is the host of Top Advisor Marking Podcast, where he shares marketing strategies that are tailored for advisors and connects with top industry leaders.Listen to this informative Sharkpreneur episode with Matt Halloran about using podcasts to grow your RIA.Here are some of the beneficial topics covered on this week’s show:●    How there are still so few people who do financial services and podcasting.●    Why podcasts can help differentiate people from others holding webinars.●    How turning people into fans with a podcast leads to more potential clients.●    Why financial advisors should have podcasts because of their popularity.●    How financial services podcasts should have a 25% percent call to action.Connect with Matt:Guest Contact InfoTwitter @TopAdvisorMLinkedIn linkedin.com/in/matthallorantamLinks Mentioned:topadvisormarketing.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Brining an Immigrant Work Ethic to Big Brand Digital Marketing Jose Quiorz, Digital Caliente– The Sharkpreneur podcast with Kevin Harrington and Seth Greene Episode 501 Jose QuiorzJose Quiroz is a digital leader; a digital sales system designer who helps large companies make a big impact to their bottom line while providing a sense of relief to C-Suite Executives and Business Owners who aren't versed in digital. You focus on the big picture and Jose's team focuses on the intimacy between brand and consumer and how to leverage digital to build on those relationships. In the past year Jose and the team have helped retailers generate 203% more revenue online and add millions in new digital revenue.  Listen to this illuminating Sharkpreneur episode with Jose Quiorz about bringing an immigrant work ethic to big brand digital marketing.Here are some of the beneficial topics covered on this week’s show:●    How B2B or B2C sales both require a certain level of humanity.●    Why people need to define who they sell to for digital marketing.●    How the digital services industry will always continue to grow.●    Why digital services can be used for big and small businesses.●    How to build relationships with some of the largest brands.Connect with Jose:Guest Contact InfoInstagram@jayquirozFacebook facebook.com/jayquirozdigitalLinkedIn linkedin.com/in/jay-quirozLinks Mentioned: jayquiorz.com digitalcaliente.com Learn more about your ad choices. Visit megaphone.fm/adchoices

How Concierge Service Leads to Success Ali Hashemian, Kinetic Financial– The Sharkpreneur podcast with Seth Greene Episode 500 Ali HashemianAli Hashemian is a Certified Financial Planner professional, a Chartered Financial Consultant. He holds a master’s in business administration from the University of San Diego. He is the bestselling author of OVERTAXED: Six Powerful Tax-Free Investment Strategies — and How to Use Them to Lower Taxes. The book became a bestseller in less than 24 hours due to its simple, easy-to-understand framework to creating a tax-free investment plan.As the President of Kinetic Financial, Ali Hashemian works with individuals, families, and corporations in developing and implementing detailed strategies for financial plans, taxes, retirement plans, asset protection, and estate plans. Along with a high level of expertise and progressive strategic planning, Ali works diligently to create lasting relationships with the people he interacts with on both a personal and professional level. He has been featured a subject matter expert on most major media outlets such as CNN, FOX, ABC, Forbes, Investor’s Business Daily, and many more.Listen to this informative Sharkpreneur episode with Ali Hashemian about standing out in financial planning.Here are some of the beneficial topics covered on this week’s show:●    How high net worth clients are looking for holistic financial advisors.●    Why financial advisors need a team to make a comprehensive plan.●    How financial advisors can access some things people can’t access on their own.●    Why financial advisory requires a human touch to scale a practice.●    Why you should touch your clients at least once a quarter.Connect with Ali:Guest Contact InfoTwitter @kinfinancialFacebook facebook.com/kineticfinancialLinkedIn linkedin.com/company/kinetic-financialLinks Mentioned: Learn more about your ad choices. Visit megaphone.fm/adchoices

Reinventing Corporate Gifting Chelsea Martin, Noms Bake Shop– The Sharkpreneur podcast with Seth Greene Episode 499 Chelsea MartinChelsea Martin is the Co-Owner of Noms Bake Shop, the industry expert in the art of convenient corporate gifting that leaves a lasting impression. In the noisy world of gift-giving, Noms Bake Shop makes you the hero, providing a solution to gifting by cutting through the clutter and delivering a premium twist on traditional baked goods in a highly personalized way that’s easy to order. Chelsea and the Noms team specialize in making sure you and your company make a lasting impression on past, current, and future clients with premium customizable packaging and delicious cookies that will actually be enjoyed.Chelsea lives in Scottsdale, Arizona with her husband Trevor and their two dogs. Prior to founding Noms, she attended Arizona State University and University of Southern California. Chelsea has extensive experience in marketing and real estate and is passionate about helping companies impress, retain, and grow their customers and client base.Listen to this informative Sharkpreneur episode with Chelsea Martin about reinventing corporate giving.Here are some of the beneficial topics covered on this week’s show:● How business owners don’t have the time to pick out personalized gifts.● Why customized gift boxes work better than generic gift baskets.● How people will keep the wooden boxes they received their gifts in.● How you can use personalized gift boxes to get people’s attention.● Why people can’t deny personalized gifts that are right in front of them.Connect with Chelsea:Guest Contact InfoTwitter@getnomsInstagram@getnomsFacebookfacebook.com/nomastebakingcoLinkedInlinkedin.com/in/chelsea-martin-88005512Links Mentioned:getnoms.com Learn more about your ad choices. Visit megaphone.fm/adchoices

498: Small Business Law & Wine? Elizabeth Hill, Legit Endeavors– The Sharkpreneur podcast with Seth Greene Episode 498 Elizabeth HillElizabeth Hill is an entrepreneur, attorney, former counselor, and mother of four. In addition, Elizabeth recently launched the Legit Endeavors Podcast, focused on small business and entrepreneurs seeking to start or grow their business. Elizabeth is passionate about helping other entrepreneurs and small business owners level up their business by making sure it is legit in every way. The Legit Endeavors Podcast focuses on small business strategies, as well as making sure that the common legal pitfalls are addressed and avoided. In addition to recently launching Legit Endeavors, Elizabeth owns her own solo practitioner law firm, as well as a winery, bistro and vineyard, Burklee Hill Vineyards. Elizabeth enjoys public speaking on various matters, including small business and entrepreneurial issues, women's empowerment, and wine. She tackled law school as a non-traditional student after finding herself as a single mom with three young children. Elizabeth enjoys being involved in her local community and spending time with family.Listen to this informative Sharkpreneur episode with Elizabeth Hill about small business law.Here are some of the beneficial topics covered on this week’s show:●    Why small businesses need to make sure they are protected from liability.●    How people need to separate the business assets from their personal assets.●    Why business owners have to define the roles each person is supposed to play.●    How company agreements allow people to navigate through uncertain times. ●    Why we need to connect with each other and put community over competition.Connect with Elizabeth:Guest Contact InfoInstagram @elizabeth_g_hillLinks Mentioned: legitendeavors.com Learn more about your ad choices. Visit megaphone.fm/adchoices

What Are You Made Of?Mike “C-Roc” Ciorrocco, People Building, Inc.– The Sharkpreneur podcast with Seth Greene Episode 497 Mike “C-Roc” CiorroccoMike “C-Roc” Ciorrocco is the CEO of People Building, Inc. He is a performance coach, author, dynamic public speaker, visionary, and thought leader. He has been featured by Yahoo! Finance as one of the Top Business Leaders to Follow in 2020 and is on a mission to build people. At his core, he’s obsessed with success and helping others achieve greatness. C-Roc is a guy who had a fire lit in him at an early age. That fire has led him to inspire others to see the greatness inside of themselves using past life events to fuel their fire. Listen to this informative Sharkpreneur episode with C-Roc about starting the “What Are You Made of Movement.”Here are some of the beneficial topics covered on this week’s show:●    How business owners have to be role models to their teams.●    Why sharing your story can inspires millions of people take action.●    How sharing your story lets people know what you’re made of.●    Why you should turn setbacks and negativity into fuel for your future.●    How a company that makes money can crumble with a lack of culture.Connect with C-Roc:Guest Contact InfoTwitter @mikeycrocInstagram@mikeycrocFacebook facebook.com/mikeciorroccoLinkedIn linkedin.com/in/Michael-ciorroccoLinks Mentioned: Learn more about your ad choices. Visit megaphone.fm/adchoices

Increasing Sales by Increasing TrustC. Lee Smith, SalesFuel– The Sharkpreneur podcast with Seth Greene Episode 496 C. Lee SmithC. Lee Smith is the CEO and Founder of SalesFuel, a Columbus, Ohio-based firm that was named one of the Top 10 Sales Enablement Vendors in 2020, and Lee is also named by Selling Power as one of just 6 Leading Sales Consultants for 2020 worldwide. He is also the author of SalesCred, the definitive book on the #1 problem facing sales teams today - their lack of credibility among buyers. He has also written the Amazon international bestseller Hire Smarter, Sell More!, a book that helps readers increase their bottom line by avoiding toxic employees and identifying and hiring sales rainmakers. He enhanced his expertise in remote team management, leadership and coaching, and hiring in 2020 by becoming a Certified Professional Behavior Analyst, Certified Professional Axiologist, and Certified Professional Values Analyst. Lee is a graduate of Ohio University and has earned a certificate in executive leadership from Cornell University. When not planning SalesFuel’s next breakthrough tool or advising his clients, you can find him on his bicycle raising money for cancer research and other charitable organizations with his team, The Honey Badgers.Listen to this informative Sharkpreneur episode with C. Lee Smith about increasing sales by increasing trust.Here are some of the beneficial topics covered on this week’s show:●    How providing relevant value to customers makes you a credible salesperson.●    Why becoming a local marketing expert makes salespeople more trustworthy.●    How many sales teams selling to B2B clients give away their reliability.●    Why you can’t be a trusted advisor without a high degree of credibility.●    How salespeople aren’t paying attention to how the buyer qualifies them.Connect with Lee:Guest Contact InfoTwitter@cleesmith@SalesFuelInstagram @salesfuelFacebook facebook.com/salesfuelLinkedIn linkedin.com/in/cleesmithlinkedin.com/company/sales-fuelLinks Mentioned: salesfuel.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Mobile Home Park InvestingJefferson Lilly– The Sharkpreneur podcast with Seth Greene Episode 495 Jefferson LillyJefferson is a mobile home park investment expert and educator. He is the founder of Park Avenue Partners, a private equity real estate fund that acquires and operates mobile home parks nationwide. His investment funds are returning 10% - 15% IRRs to Limited Partners. Both personally and through his partnerships, Jefferson has acquired 31 MHPs in 15 states since 2007 totaling over $71mm in value. He started the industry’s first MHP podcast and the largest group on LinkedIn dedicated to investing in mobile home parks. Prior to beginning to manage investors’ money in 2014, Jefferson spent seven years investing his own capital in mobile home parks and consulting to high-net-worth families with interests in the manufactured housing industry. Jefferson has been featured in The New York Times, Bloomberg Magazine, and on the Real Money television show. He holds a B.A. from the University of Pennsylvania and an MBA from the Wharton School of Business.Listen to this informative Sharkpreneur episode with Jefferson Lilly about investing in mobile home parks.Here are some of the beneficial topics covered on this week’s show:●    How mobile home parks are usually priced better than other real estate.●    How 99% of the time mobile home parks are happy and safe places.●    Why one to many marketing can help entrepreneurs scale businesses.Connect with Jefferson:Guest Contact InfoLinkedIn linkedin.com/in/jeffersonlillyLinks Mentioned: mobilehomeinvestors.com Learn more about your ad choices. Visit megaphone.fm/adchoices