SharkPreneur

528: Podbooker Daniel Gefen, Gefen Media Group– The Sharkpreneur podcast with Seth Greene Episode 528 Daniel GefenDaniel Gefen is the #1 International Bestselling author of The Self Help Addict and host of ‘Can I Pick Your Brain?’ which has reached over 150,000 downloads and ranked in the top 100 business podcasts in iTunes. He’s appeared on over 100 top rated podcasts and major publications. Daniel was also named the top 25 most influential influencer by Influencive. After realizing the power of podcasts, he launched his 6th child: Gefen Media Group.Listen to this illuminating Sharkpreneur episode with Daniel Gefen about Podbooker.Here are some of the beneficial topics covered on this week’s show:●    How podcasting is a business that continues to grow every year.●    How you can leverage other people’s audiences to build your podcast.●    Why it’s important for PR agencies to build relationships with podcast hosts.●    How there are there many guests without PR agencies who want to be booked on podcasts.Connect with Daniel:Guest Contact InfoTwitter @ipickbrainsInstagram @iamdanielgefenFacebook facebook.com/gefendanielLinkedIn linkedin.com/in/gefenmediaLinks Mentioned: podbooker.com Learn more about your ad choices. Visit megaphone.fm/adchoices

527: Xero Shoes Steven Sashen, Xero Shoes– The Sharkpreneur podcast with Seth Greene Episode 527 Steven SashenSteven Sashen is a serial entrepreneur who has never had a job, a former professional stand-up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country (maybe the fastest 55+ Jew in the world!). He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating "a MOVEMENT movement" which has helped hundreds of thousands of people Live Life Feet First with happy, healthy, strong feet in addictively comfortable footwear. Steven and Lena also appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary.Listen to this illuminating Sharkpreneur episode with Steven Sashen about Xero Shoes.Here are some of the beneficial topics covered on this week’s show:●    How Xero Shoes protect people’s feet and allows their bodies to move correctly.●    How Xero Shoes started as a do-it-yourself sandal building company.●    Why Xero Shoes has grown their business around their customers’ needs.●    Why companies need to know what they are doing and why they are doing it.●    Why people have to make the offer and ask just right to find good investors.Connect with Steven:Guest Contact InfoTwitter @XeroShoesInstagram @xeroshoesFacebook facebook.com/xeroshoesLinks Mentioned: xeroshoes.com Learn more about your ad choices. Visit megaphone.fm/adchoices

526: MicroFamous Matt Johnson, MicroFamous– The Sharkpreneur podcast with Seth Greene Episode 526 Matt JohnsonMatt Johnson is a marketing agency founder, podcaster, and musician. He runs a podcast launch and production agency based in San Diego. He has an international team that helps business coaches, consultants, and thought leaders use done-for-you podcasting to attract an audience, build influence, and become MicroFamous. Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia.Listen to this illuminating Sharkpreneur episode with Matt Johnson about becoming MicroFamous.Here are some of the beneficial topics covered on this week’s show:●    How using the marketing ecosystem makes a podcast be really effective.●    Why using podcasts to drive social media content works really well.●    How people need to identify a clear and compelling idea for a podcast.●    Why over 60% of podcast growth comes from word of mouth.●    How changes in social media are making some podcasts hosts frustrated.Connect with Matt:Guest Contact InfoTwitter@pursuingresultsInstagram @microfamousFacebook facebook.com/pursuingresultsllcLinkedIn linkedin.com/microfamous Links Mentioned: pursuingresults.com Learn more about your ad choices. Visit megaphone.fm/adchoices

525: Structured Notes Craig Novorr, Paragon Capital– The Sharkpreneur podcast with Seth Greene Episode 525 Craig NovorrCraig Novorr was handpicked to join Paragon Capital after a highly successful 10-year period at UMB where he served as Vice President & Portfolio Manager. Craig’s success co-managing the UMB Scout Technology Fund and Scout Growth Fund demonstrated his unique abilities in identifying investment opportunities and – more importantly – building strong relationships.Joining the firm in 2006, Craig immediately demonstrated the value his clients place in him, as several with whom he enjoyed longstanding relationships with followed him to Paragon. Since then he has been named Kansas City Magazine’s Best Personal Wealth Manager for six consecutive years and a 2010 Kansas City Business Magazine Rising Star.Craig is a 1996 graduate of the University of Kansas, from which he earned a Bachelor of Science in Business Administration. He is active in the business, religious and local community and is a member of the executive leadership team for the Walk for Wishes event, as well as a Cub Scout Den Leader and youth basketball coach. He currently sits on several boards or committees for the Overland Park Rotary Club, Kansas University Hillel House, Temple B’Nai Jehuda and the Make-A-Wish Foundation.Listen to this illuminating Sharkpreneur episode with Craig Novorr about structured notes.Here are some of the beneficial topics covered on this week’s show:●    How structured products protect clients while outperforming the market.●    How structured notes are uncapped allowing people to make more money.●    How structured notes mature at long term capital gain in a taxable account.●    How people are really struggling to generate money in their portfolios.Connect with Craig:Guest Contact InfoTwitter @paragoncnFacebook facebook.com/Paragon-Capital-Management-llc-352968418169300LinkedIn linkedin.com/in/craig-novorr-1a8a822Links Mentioned: paragoncap.com Learn more about your ad choices. Visit megaphone.fm/adchoices

524: Self-Esteem & Sales Scott Love, The Attorney Search Group– The Sharkpreneur podcast with Seth Greene Episode 524 Scott LoveScott Love helps those in involved in client development get better results in getting business. Scott speaks at business conferences, association conventions, sales meetings, and executive retreats on the topic of rainmaking and high-level selling. He is the producer of The Rainmaking Podcast, and is the founder of The Attorney Search Group, a legal recruiting firm that recruits rainmakers for large global law firms. Scott is a graduate of the United States Naval Academy in Annapolis, Maryland. Listen to this illuminating Sharkpreneur episode with Scott Love about self-esteem and sales.Here are some of the beneficial topics covered on this week’s show:●    How people’s low self-image keeps them from reaching their full potential.●    Why people don’t feel like they deserve success during their lives.●    How money is nothing more than a representation of the exchange of value.●    How people create wealth by looking at how much value they can create.●    Why emotional intelligence is important when they are in the middle of adversity.Connect with Scott:Guest Contact InfoTwitter @scottloveInstagram @watercoloraddictFacebook facebook.com/workplaceexpertLinkedIn linkedin.com/in/ScottTLoveLinks Mentioned: therainmakingpodcast.com Learn more about your ad choices. Visit megaphone.fm/adchoices

523: The New Ground Floor of Podcasting Jeffrey Hayzlett, C-Suite Network– The Sharkpreneur podcast with Seth Greene Episode 523 Jeffrey HayzlettJeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host The HERO Factor Podcaston C-Suite Radio. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. Hayzlett is a well-traveled public speaker, former Fortune 100 CMO, and author of numerous best-selling business books including: The Hero Factor; How Great Leaders Transform Organizations and Create Winning Cultures, Think Big, Act Bigger: The Rewards of Being Relentless, Running the Gauntlet and The Mirror Test. Hayzlett is one of the most compelling figures in business today and is in five business hall of fames including Speaker Hall of Fame, Sales and Marketing Executives, Business Marketing Hall of Fame, Direct Marketing Hall of Fame, and the Industry Award of Distinction from the National Association of Quick Printers. As a leading business expert, Hayzlett is frequently cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host, and has appeared as a guest celebrity judge on NBC’s Celebrity Apprentice with Donald Trump for three seasons. He is a turnaround architect of the highest order, a maverick marketer and c-suite executive who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.Listen to this illuminating Sharkpreneur episode with Jeffrey Hayzlett about the new ground floor of podcasting.Here are some of the beneficial topics covered on this week’s show:●    How the C-Suite Network is currently seeing podcasts become very popular.●    How the market isn’t too saturated for you to start your podcast.●    How the spend on podcasting this year is between 400 and 600 million on advertising.●    How podcasting has not reached its full maturity yet.Connect with Jeffrey:Guest Contact InfoTwitter @JeffreyHayzlettInstagram @jeffreyhayzlettFacebook facebook.com/JeffreyHayzlettLinkedIn linkedin.com/in/hayzlettLinks Mentioned: c-suitenetwork.com Learn more about your ad choices. Visit megaphone.fm/adchoices

522: Success Club Tod “TJ” Johnson, The Success Club– The Sharkpreneur podcast with Seth Greene Episode 522 Tod “TJ” JohnsonTod “TJ” Johnson works with folks to help them develop clarity and a vision that’s powerful enough to drive action in their daily life. TJ provides expert guidance that speeds growth by eliminating wasted time, unnecessary blunders and prevents entrepreneurs from getting stuck on decision-making, or with skill and resource gaps. For existing businesses, he helps them accelerate the growth of their business, so they truly have a business that works for them, as opposed to the other way around. The business should either lead them to an exit strategy of their choosing and, or, create a level of lifestyle freedom that is rich and fulfilling.Throughout TJ’s 20+ years in business he’s created, built and grown different businesses across a variety of industries, turning them into profitable, sustainable ventures while helping others become wealthy and creating the life that he has always wanted. TJ doesn’t plan on stopping anytime soon. He loves what he does and regularly invest in tools, processes and resources to continue to help others build wealth by growing and creating businesses.Listen to this illuminating Sharkpreneur episode with Tod “TJ” Johnson about The Success Club.Here are some of the beneficial topics covered on this week’s show:●    How people’s businesses should support their vision and their life.●    Why many people have plateaued or don’t know how to scale their businesses.●    How there are 5 golden rules to starting businesses and scaling businesses.●    Why keeping customers is as important as getting new customers.Connect with TJ:Guest Contact InfoTwitter @tjmillionairementorInstagram @tjmillionairementorFacebook facebook.com/tjmillionairementorLinkedIn linkedin.com/in/tjmillionairementorLinks Mentioned:Tjmillionairementor.com Learn more about your ad choices. Visit megaphone.fm/adchoices

521: Shopify Made Easy Veronica Jeans,– The Sharkpreneur podcast with Seth Greene Episode 521 Veronica JeansVeronica Jeans built a very successful business supplying IT professionals to some of the United States largest and most successful companies like Verizon. In 2 years, she turned her initial investment into a very successful company. Her experiences in financial and corporate businesses has given her the answers to really adhere to her gold rule – keep your eye on the money.Veronica has been coaching and teaching online ecommerce business owners to build and negotiate all the intricacies of running an online ecommerce store and growing their business to 6 figures and more.Listen to this illuminating Sharkpreneur episode with Veronica Jeans about Shopify Made Easy.Here are some of the beneficial topics covered on this week’s show:●    How the foundations for business are the same for online and offline businesses.●    Why if you do one thing every day, in a year you will accomplish something.●    How business owners need to figure out where their customers are looking.●    Why you might need 12 to 21 touches before someone makes a purchase.●    How blogging is important and is another way to get in front of the customers.Connect with Veronica:Guest Contact InfoInstagram @ecommerce.queenFacebook facebook.com/veronicaleejeansLinkedIn linkedin.com/in/veronicajeansLinks Mentioned: veronicajeans.com Learn more about your ad choices. Visit megaphone.fm/adchoices

520: A Fee-Only Family Eden Bowen, Fee-Only Financial Planning– The Sharkpreneur podcast with Seth Greene Episode 520 Eden BowenEden Bowen is a CFP and partner in the Roanoke, Virginia based fee-only RIA, Fee-Only Financial Planning, LC. Eden graduated from Bridgewater College in 2014 with a degree in business and worked in client service and marketing before joining the firm in 2016. She is a second-generation partner at Fee-Only Financial Planning, LC, a firm her family founded in 1981. Together they serve 140 client families in 18 states with $300m in AUM.Eden wears many hats as one of three partners managing a firm of this size. She has direct management of their tech support, client relations, back office operations, marketing efforts, and engaging in new and existing client planning efforts. Eden is also passionate about financial education and literacy and reaches a wide demographic of readers with her blog and newsletter content. She is based out of Atlanta, GA and an active member of NAPFA, the National Association of Personal Financial Advisors. Eden is also an avid equestrian and regularly competes with her horse in the Greater Atlanta area, sharing common ground with some of her clientele.Listen to this illuminating Sharkpreneur episode with Eden Bowen about being a second-generation partner at Fee-Only Financial Planning.Here are some of the beneficial topics covered on this week’s show:●    How relationship building is very important in financial planning.●    How technology has allowed expansion on traditional meetings.●    How virtual meetings allow financial planners to have clients from all over.●    Why providing outstanding services leads to organic growth.Connect with Eden:Guest Contact InfoInstagram @edenbowenLinkedIn linkedin.com/in/m-eden-bowen-cfpLinks Mentioned: feeonlyroanoake.com Learn more about your ad choices. Visit megaphone.fm/adchoices

519: The Marketer’s Marketer Eric Elliott, VIP Marketing and Advertising– The Sharkpreneur podcast with Seth Greene Episode 519 Eric ElliottEric Elliott has gained a wealth of industry knowledge after over a decade of providing marketing services. No matter the industry, every marketing campaign can break down to three things: budget, media, and message. While helping a wide range of businesses, he has honed in on his main areas of expertise. Eric provides his services across the United States for businesses in the auto, legal, and healthcare marketing industries. As a result, his agency, VIP Marketing, partners with businesses to market to the right people and capture their attention. Eric and his team get results with premium video production, design, media planning, and buying. Listen to this illuminating Sharkpreneur episode with Eric Elliott about being the marketer’s marketer.Here are some of the beneficial topics covered on this week’s show:●    How marketing is missing the actual marketing by focusing on buying ads.●    Why businesses need to make lasting impressions with a unique selling position.●    How people advertise themselves so much they forget to market themselves.●    Why people need to do things in advance, so they don’t have to panic promote.●    How it’s important to strategize and then execute the planned approach.Connect with Eric:Guest Contact InfoTwitter @EricMElliottInstagram @ericmelliottFacebook facebook.com/heyimericLinkedIn linkedin.com/in/eric-elliot-45704745Links Mentioned: heyimeric.com Learn more about your ad choices. Visit megaphone.fm/adchoices