SharkPreneur

Marketing attribution in the digital age is harder than ever, but with the right approach, it can be turned from chaos to clarity. In this episode of Sharkpreneur, Seth Greene interviews Jeff Greenfield, founder of Provalytics, who shares his journey from media buying to developing a cutting-edge attribution platform that helps businesses solve the challenges posed by data chaos. With the privacy-centric shift in the industry, Jeff discusses how AI and machine learning are being leveraged to offer marketers a powerful tool to measure and optimize their marketing efforts. Tune in to learn how businesses can adapt to the future of attribution, and why building a single source of truth in data is essential for success. Key Takeaways: → The problem of multi-partner attribution and its impact on marketing budgets. → The transition from traditional, broad-based marketing to granular digital marketing. → How privacy concerns and cookie-less tracking have shifted the marketing landscape. → The role of Marketing Mix Modeling in today’s digital marketing world. → The rise of probabilistic models in place of user-level tracking. Jeff Greenfield is the Co-Founder and CEO of Provalytics, where he is revolutionizing marketing attribution with privacy-centric, cookie-less solutions tailored to a rapidly evolving digital landscape. With over three decades of expertise in strategy, growth, and marketing innovation, Jeff has a proven track record of building transformative companies and delivering measurable results. At C3 Metrics, which he co-founded, Jeff developed industry-first technologies like the cookie-less identifier. These innovations helped clients such as JP Morgan and Nestlé achieve marketing ROI improvements exceeding 25%. Jeff’s journey began with his studies in biochemistry at the University of Maryland, where he developed a data-driven approach that has shaped his career. His diverse expertise spans strategic leadership, technology innovation, and creativity, drawing from experiences that include aviation, magic, and healthcare. Today, Jeff leads Provalytics with a commitment to empowering marketers to make smarter, faster decisions that drive measurable impact, helping businesses thrive in a privacy-first world. Connect With Jeff Greenfield: Website https://provalytics.com/ X https://x.com/JeffGreenfield LinkedIn https://www.linkedin.com/in/jeffgreenfield/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you struggling to make sense of your marketing data? GA4 could be the cause, but it doesn’t have to be this difficult. In this episode of Sharkpreneur, Seth Greene interviews Joshua Lauer, Founder of Lauer Creations Inc., who shares his journey from musician to data guru and explains how he helps businesses simplify their data for more effective marketing. With a focus on fixing common GA4 headaches, Joshua reveals the steps every business should take to ensure their data is driving the right insights. Whether you're a seasoned marketer or just starting, this episode is packed with actionable tips for overcoming the complexities of Google Analytics and making your data work for you. Key Takeaways: → What is GA4, and why is it so different from its predecessor, Universal Analytics? → Common mistakes businesses make when setting up Google Analytics. → How to identify the real goal of your website and ensure your data aligns with it. → The key reports that every business should automate for better decision-making. → The step-by-step process for fixing GA4 setup issues and ensuring accurate reporting. Joshua Lauer is a seasoned marketing intelligence professional and the founder of Lauer Creations Inc., where he’s helped over 100 businesses turn marketing confusion into data-driven clarity. With over 12 years of experience, he specializes in GA4 troubleshooting, digital analytics, and building strategic data warehouses for $20M+ revenue companies. In just two years, he’s generated over $500K in consulting revenue by helping brands shift from scattered reporting to actionable insights. Joshua is known for making complex data simple—translating technical noise into powerful growth strategies. Connect With Joshua Lauer: LinkedIn https://www.linkedin.com/in/lauerjoshua/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you ready to break free from business frustration and unlock sustainable growth?. In this episode of Sharkpreneur, Seth Greene interviews Lisa Levy, Founder & CEO of Lcubed, who shares her journey from a dream job to creating a revolutionary consulting model that prioritizes results over profits. With over 16 years of experience, she reveals how she guides businesses through adaptive transformation by fostering self-reliant leadership teams and embracing uncertainty. Tune in to discover practical strategies for implementing the innovation engine and improving your organization's performance and culture. Key Takeaways: → Learn how a moment of frustration sparked a major entrepreneurial shift.. → Discover the key values that drive effective leadership in any organization. → Hear about the difference between traditional change frameworks and Lisa’s unique approach.. → How can businesses move beyond siloed thinking to create cross-functional collaboration? → Explore the concept of an "innovation engine" for driving continuous improvement. Lisa L. Levy, the Founder & CEO of Lcubed is a trusted advisor who helps organizations and leaders to adapt and thrive. Lcubed Consulting works with a collaborative group of alliance partners to bring the appropriate experience and subject matter experts to each engagement.The Lcubed Consulting model is a unique consulting approach to providing strategic clarity and team enablement by implementing the Adaptive Transformation Framework™. The framework will allow your organization to achieve agility, productivity and growth. Connect With Lisa Levy: Website: https://lisallevy.com/ Instagram: https://www.instagram.com/lcubed.consulting/ LinkedIn: https://www.linkedin.com/in/lisallevy/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to make your book a bestseller? Discover how to navigate the changing publishing landscape and land your book on the coveted Success Bestseller List. In this episode of Sharkpreneur, Seth Greene interviews Michael Drew, CEO and Founder of Promote a Book, who discusses the evolving world of book marketing. He explains how the end of the Wall Street Journal’s bestseller list opened the door for new opportunities, and how he’s helped authors succeed through the newly launched Success Bestseller List. With 131 consecutive books placed on top lists, Michael’s insights are a must for any aspiring author or publisher. Key Takeaways: → The transition from Wall Street Journal’s list to Success Magazine’s list → Why brick-and-mortar bookstores still dominate book sales → How to get your book onto the Success Bestseller List → The role of sales volume and reporting channels in bestseller rankings → New monetization opportunities for authors with Success Magazine Michael has mastered the intricacies of publishing and continually adapts his methods and processes to match today's rapidly evolving industry and media landscape. Beyond merely helping their books sell well, Michael R. Drew also works with aspiring authors, giving them guidance and support in writing books worthy of bestseller status. He also works with authors on an essential component of their continuing success: building a platform that will expand their audience. He has helped authors become even more effective business women and men who nourish today's idea-hungry marketplace. Connect With Michael Drew: Website  https://bookretreat.com/ Instagram https://www.instagram.com/guatemalabookretreat X https://x.com/WriterGetaway Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to 10x your impact and build a championship life and career? Discover how Corey Dissin transformed his journey and now helps others unlock their true potential.   In this episode of Sharkpreneur, Seth Greene interviews Corey Dissin, owner of The Corey Dissin Companies, LLC and author of Going the Distance: 10 Rounds to a Championship Life and Career, who shares his unconventional journey from broadcast production to becoming a high-performance coach. With decades of experience and a background in boxing and mixed martial arts, Corey combines his love for personal development and business strategy to guide solopreneurs and small business owners toward success. In this episode, he discusses how consistency, systems, and a relentless mindset are key to achieving extraordinary results.     Key Takeaways: → Why consistency and routine are overlooked marketing muscles → The importance of building a personal brand and marketing yourself → The mindset shift required to go from solopreneur to business owner → The importance of quality time and balancing work with life → How boxing and mixed martial arts shaped Corey’s business mindset   Corey Dissin is a high-performance coach and the owner of The Corey Dissin Companies, LLC. With over 27 years of experience, he helps entrepreneurs 10x their lives and careers through practical, no-BS marketing strategies and mental toughness. Corey has worked with professionals across various industries, including automotive, financial planning, and digital media. As the author of Going the Diss-Tance, he specializes in branding, time management, and personalized business strategies that drive growth. Corey’s tough love approach makes him a trusted advisor for entrepreneurs worldwide.   Connect With Corey Dissin: Website https://coreydissin.com/ Instagram https://www.instagram.com/thecoreydissin/ X https://x.com/bigdaddydissin Facebook https://www.facebook.com/GoGetItWithCoreyDissin/ LinkedIn https://www.linkedin.com/in/coreydissin/ Learn more about your ad choices. Visit megaphone.fm/adchoices

What’s the secret to peak cognitive performance? How optimizing your mind and brain can dramatically improve both your personal health and professional success. In this episode of Sharkpreneur, Seth Greene interviews Dr. Ryan Williamson, Board-Certified Neurologist & Owner and Founder of Transcend Health, who shares his insights on brain optimization, longevity, and how entrepreneurs and leaders can maximize their cognitive potential. After years of working in healthcare and a deep passion for helping others, Dr. Williamson has built a business helping individuals achieve their best mental and physical performance. In this episode, he discusses the key pillars of health and brain function, the importance of purpose in life, and the role of sleep in high-level performance. His new book, The Incredible Brain, offers even more in-depth knowledge to help you perform at your best. Key Takeaways: → The difference between lifespan and health span → How brain optimization impacts entrepreneurial success → The power of purpose in enhancing cognitive resilience → Why quality sleep is key to better performance → Understanding the habits that lead to high-functioning leadership. Dr. Ryan Williamson is a board-certified neurologist, U.S. Navy veteran, and advocate for human longevity.  As the owner and founder of Transcend Health, he uses his expertise to help individuals optimize their health, extend their lifespans, and create more meaningful legacies.Ryan is deeply interested in improving the lives of others. Throughout his career, this has largely been accomplished through the practice of clinical medicine—but now, he is looking to affect change on a larger level, so more people can feel better and perform at their best. Today, Ryan accomplishes his vision by educating people on evidence-based principles and proactive methods to improve brain health and expand longevity.Connect With Dr. Ryan Williamson: Website Instagram LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Financial freedom isn't a pipe dream—it's a journey. In this episode, we dive into how women can take control of their financial futures, build wealth, and change the narrative.   In this episode of Sharkpreneur, Seth Greene interviews Michelle Taylor, founder of Women in Wealth Institute, who discusses her mission to empower women to build their financial futures. From overcoming the challenges of personal finance to creating a supportive community, Michelle shares her insights on how women can break free from limiting beliefs and take control of their financial well-being. Through her podcast Talk Wealthy to Me, Michelle brings in experts and offers actionable advice to help women achieve lasting financial success.   Key Takeaways: → The importance of self-education and taking control of your money → Overcoming the misconception that women aren’t good with money → Creating a supportive community for women in finance → Why protecting your wealth is just as important as growing it. → How to shift from a scarcity mindset to one of abundance   Michelle Taylor is the founder of the Women in Wealth Initiative, a transformative platform aimed at empowering women to take control of their financial futures. With over a decade of experience in financial services, Michelle is committed to closing the wealth gap by providing financial education and a supportive community for women from all walks of life. From business owners preparing for exit strategies to stay-at-home moms managing household budgets, Michelle’s initiative helps women define and achieve their version of financial success with confidence and clarity.   Connect With Michelle Taylor: Website Instagram Podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Franchising doesn’t have to mean fast food—discover a new path to business ownership with non-food franchises that promise steady growth and long-term success.   In this episode of Sharkpreneur, Seth Greene interviews John Ostenson, the founder of FranBridge Consulting and author of Non-Food Franchising, who shares his expert insights into the world of franchising beyond the fast food industry. With years of experience as a franchisee and consultant, John explains how he helps aspiring entrepreneurs find the right business opportunities, secure funding, and thrive in the franchising world. His mission is to connect people with business models that align with their goals and lifestyles, ensuring long-term success.   Key Takeaways: → Why non-food franchises are a smart business move. → The challenges of finding the right franchise fit. → The six-step framework for evaluating franchises. → The process of finding the perfect franchise opportunity. → Insights into emerging sectors in non-food franchising.   Jon Ostenson is the founder of FranBridge, a top 1% franchise consultant in the US, and a frequent contributor on franchising across various outlets and publications. Jon is a multi-brand franchisee himself, and along with his business partners, he has great operators leading these ventures. As a result, he can commit over 90% of his time to helping others achieve their dreams of freedom and wealth generation through business ownership.   Before FranBridge, Jon was the President of ShelfGenie, a national franchise system with 200 locations. Before his start in franchising with ShelfGenie, Jon spent 15 years in the corporate world, most recently serving as the Vice President of Sales for Carter’s Inc., where he was responsible for over $350 million in annual sales. Jon began his career as a Consultant with Accenture, often working internationally on behalf of clients. Jon serves on the Board of the Entrepreneurs' Organization and is actively involved in supporting charitable organizations, including Growing Leaders and Hope International. Jon holds a Bachelor of Business Administration (BBA) and a Master of Business Administration (MBA) from the University of Georgia. He resides in Atlanta, where he and his wife, Jenny, have three children and are actively involved in the community.   Connect With Jon Ostenson: Website LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to own a business but unsure where to start? Franchising might be the solution! In this episode of Sharkpreneur, Seth Greene interviews Lance Hood, founder of ARC Franchising, who shares his unique approach to franchising. After building his own business experience and overcoming personal challenges, Lance now helps aspiring franchise owners succeed. He discusses his discovery process, how to avoid common mistakes, and the key to selecting the right franchise for long-term success. With a focus on personal development and the right fit, Lance offers invaluable insights for anyone interested in the franchising world. Key Takeaways: → The importance of aligning business choices with your personality → Why traditional business models may fall short for some → The essential steps in finding the right franchise. → Common mistakes to avoid when choosing a franchise. → Franchising as a tool for building not just a business, but a lifestyle Lance Hood is a franchise advisor, AI entrepreneur, and former performance coach who's helped thousands of professionals escape the grind of corporate life and build businesses that actually fit. As the founder of ARC Franchising, Lance is known for helping executives, investors, and career-changers find franchise opportunities that match their skills, goals, and values — not just what’s trendy. Before franchising, Lance scaled a personal development company to $5M+ in 3 years, by interviewing legends like John Assaraf, Les Brown and T. Harv Eker. Before that he also led a 24/7 operation with nearly 200 team members. Today, he combines business strategy, psychology, and data to help people buy smart and build wealth through strategic franchise ownership. Connect With Lance Hood: Website Facebook LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

How the shift from military strategy to business leadership reveals the true secrets to entrepreneurial success. In this episode of Sharkpreneur, Seth Greene interviews Ed Rush, a Top Gun fighter pilot and author, who shares his unique transition from high-stakes combat missions to guiding entrepreneurs with military precision. As the founder of multiple businesses, Ed teaches others how to approach entrepreneurship with speed, resilience, and a focus on vision, similar to the strategic mindset of a fighter pilot. In this episode, he talks about his approach to leadership, the wisdom pyramid, and how his spiritual practices enhance business strategy and decision-making. Key Takeaways: → Key lessons from military precision that apply to business success. → The mindset shift from working in business to working on it. → Understanding the importance of speed and innovation in business. → The significance of making high-pressure decisions while remaining calm. → How divine wisdom and spiritual principles can drive business success. Ed Rush is a fighter pilot and a card-carrying member of the Million Mistake Club. Despite failing kindergarten, Ed graduated from Top Gun. Despite typing like a chicken on amphetamines, Ed wrote several best-selling books. Ed’s hobbies include hiking, golf, fly fishing, and writing his own bio in the third person. He lives in San Diego with his wife, four offspring, and a bearded dragon named Smaug. Oh… and sometime in the future, there’s bound to be a puppy because — as everyone knows — every great story has a puppy. Ed’s superpower is showing entrepreneurs how to use their messages to change the world by creating more income and impact. His mission is to connect you with God and let Him do the rest because, frankly, He’s got this. Connect With Ed Rush: Website Instagram TikTok X Facebook LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices