

The Ambitious Bookkeeper Podcast
Serena Shoup, CPA
The Ambitious Bookkeeper podcast is for bookkeepers & accountants who are growing or aspiring to start their own business. Our mission is to elevate the bookkeeping profession by providing support and resources for new and experienced firm owners. We share actionable tips on running a successful bookkeeping business, tools and resources, plus guest expert interviews that will help you elevate your business. Where you can find us: Website: https://www.ambitiousbookkeeper.com BBA: https://www.ambitiousbookkeeper.com/bba Facebook: https://www.facebook.com/serenashoupcpa LinkedIn: https://linkedin.com/in/serenashoup Instagram: https://instagram.com/ambitiousbookkeeper
Episodes
Mentioned books

Feb 16, 2022 • 13min
36 ⎸ How to Start A Bookkeeping Business
Send us a textIn this solo episode I’m giving you 4 steps (and several sub-steps) on how to get started with your bookkeeping business as a freelancer or side-hustle before you decide to take the leap from corporate. Resources Mentioned:The Bookkeeping Biz Workshops: bkworkshops.onlineProadvisor Marketing Podcast EpisodeRelay Affiliate LinkDownload Checklist ambitiousbookkeeper.com/checklistThanks for listening. For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:Visit our website: ambitiousbookkeeper.comFollow the Blog: ambitiousbookkeeper.com/blogConnect on Instagram: instagram.com/ambitiousbookkeeperConnect on LinkedIn: Linkedin.com/in/SerenaShoupConnect of Facebook: Facebook.com/serenashoupcpaPodcast Publishing ToolsPodcast Editing: Ian Gilliam: iangilliam.comAffiliate Links:Descript: http://descript.com?lmref=RdGGFABuzzsprout: https://www.buzzsprout.com/?referrer_id=1753696

Feb 9, 2022 • 44min
35 ⎸ How To Run Your Business in 10 Hours Per Week with Neill Williams
Send us a textIn this interview episode, I am talking with Neill Williams, a Master Certified Life Coach through The Life Coach School, specializing in Time, $$, and Business. She is the host of The Unbusy Your Life podcast and creator of the $10K in 10 Hours Mastermind.Only after ditching her own belief that success was measured by the number of hours worked was Neill able to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur and employee. Now she helps coaches build their side hustle coaching businesses in 10 hours a week.We talk about:How you can cut your hours back in corporate by delivering a result in less timeThe two things you must understand in order to be able to build and run a business in 10 hours a weekWhen perfectionism is okayand of course, a lot more to help you in your journey of business and transitioning out of corporate culture!Connect with Neill:InstagramWebsiteThe Unbusy Your Life PodcastThanks for listening. For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:Visit our website: ambitiousbookkeeper.comFollow the Blog: ambitiousbookkeeper.com/blogConnect on Instagram: instagram.com/ambitiousbookkeeperConnect on LinkedIn: Linkedin.com/in/SerenaShoupConnect of Facebook: Facebook.com/serenashoupcpaPodcast Publishing ToolsPodcast Editing: Ian Gilliam: iangilliam.comAffiliate Links:Descript: http://descript.com?lmref=RdGGFABuzzsprout: https://www.buzzsprout.com/?referrer_id=1753696

Feb 2, 2022 • 37min
34 ⎸ The Secret to Your Marketing with Priscilla Parra
Send us a textThis week I'm interviewing a fellow Ambitious Woman, Priscilla Parra, the founder of Ambitious AF Copywriting. We connected on Instagram on the AmbitiousAF hashtag and worked together in the past, and I wanted to bring her on to share her insights from working with other bookkeepers and accountants on their social media and content creation.She's giving some great advice aroundattracting the right clients based on your messaginghow to start dialing in that messagingthe number one thing you need in order to get clearer on thatgives us somethings to start thinking about when writing all the words for your websiteConnect with Priscilla on: InstagramThanks for listening. For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:Visit our website: ambitiousbookkeeper.comFollow the Blog: ambitiousbookkeeper.com/blogConnect on Instagram: instagram.com/ambitiousbookkeeperConnect on LinkedIn: Linkedin.com/in/SerenaShoupConnect of Facebook: Facebook.com/serenashoupcpa

Jan 26, 2022 • 47min
33 ⎸ Shifting into Becoming a Virtual CFO with Aimee LaLiberte
Send us a textThis week I'm chatting with Aimee LaLiberte, the owner of My Virtual CFO. Aimee is a trusted profitability advisor to six and seven-figure business owners who are tired ofbeing behind in their books and are ready to uncover blind spots,course correct, and ultimately get more profitable.Aimee also is a certified life and money coach and works withbusiness owners who seek greater confidence and unwavering driveto attract and build wealth in their businesses and lives.After working in non-profit and finance for over 16 years andhelping hundreds of business owners since starting her ownbusiness, Aimee knows how important it is to have steadfast trust inthe person looking after your books.This episode is packed with insights and advice from someone just like you, who was giving away advisory and high level CFO services with her bookkeeping, and she is sharing her knowledge and tips with you on:shifting your mindset and limiting beliefs when going out on your owncreating a plan to leave corporateadvice for accounting students who want to start a business3 things that provide immense value to clientscreating results in your own business that you can translate into success for clientsand so much moreIt was such an honor and pleasure to interview Aimee and honestly I'm excited to have made such a great connection through the podcast and know we'll keep in touch going forward.Connect with Aimee:Social: https://instagram.com/myvirtualcfoWebsite: www.myvirtualcfo.coThanks for listening. For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:Visit our website: ambitiousbookkeeper.comFollow the Blog: ambitiousbookkeeper.com/blogConnect on Instagram: instagram.com/ambitiousbookkeeperConnect on LinkedIn: Linkedin.com/in/SerenaShoupConnect of Facebook: Facebook.com/serenashoupcpa

Jan 19, 2022 • 1h 4min
32 ⎸ Offering CFO Services with Michael King
Send us a textToday I'm interviewing another educator in our space, Michael King, the CEO of KFE Solutions, a fractional CFO business, and the leader of The Connected Accountant Community. We have a value packed conversation about:The best way to get started offering CFO/Advisory servicesThe most important skill in offering CFO services3 things clients are willing to pay top dollar forHow to set yourself apart from othersAnd we chat about whether strategic thinking skills are learned or inherent and incorporating your values in making business decisions.We gave you some homework in the episode, so when you've done it, make sure to tag us both@connectedaccountant @ambitiousbookkeeper on InstagramSo grab your notebook and favorite pen cause there's so much you're going to want to write down and save for later in this episode.Join The Connected Accountant Community for $1Follow Mike on InstagramThanks for listening. For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:Visit our website: ambitiousbookkeeper.comFollow the Blog: ambitiousbookkeeper.com/blogConnect on Instagram: instagram.com/ambitiousbookkeeperConnect on LinkedIn: Linkedin.com/in/SerenaShoupConnect of Facebook: Facebook.com/serenashoupcpa

Jan 12, 2022 • 13min
31 ⎸ Should You Put Your Prices on Your Website?
Send us a textIn this solo episode, I'll be answering the question: Should you have your prices on your website? Along with giving you a mini-lesson on what you SHOULD have on your website.Interested in starting your business and having this all setup FOR you in addition to getting the mentoring and support you need as you start or grow your business? Sign up for the Bookkeeping Business Accelerator Waitlist to be the first to know when the doors are open!Thanks for listening. For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:If you would like to use our affiliate link for Square Space: https://squarespace.syuh.net/mgraq1Visit our website: ambitiousbookkeeper.comFollow the Blog: ambitiousbookkeeper.com/blogConnect on Instagram: instagram.com/ambitiousbookkeeperConnect on LinkedIn: Linkedin.com/in/SerenaShoupConnect of Facebook: Facebook.com/serenashoupcpa

Jan 5, 2022 • 19min
30 ⎸ Your First Hire for Your Firm
Send us a textIn this solo episode, I'm talking about making your first hire — some of thethings that have worked for us and the 4 points you need to think about ahead of time!What position to hire for firstWhat to put in the job descriptionWhether you should have an employee or a contractorWhere to look for your new team memberPlus a few other points to consider!Here are the resources mentioned in the episode:Courses:Join the Breakthrough WaitlistApply to Join the Breakthrough RetreatBooks:Team Work by Natalie Dawson Make Em Beg to Work For You by Dr. Angela E. LauriaThanks for listening. For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:Visit our website: ambitiousbookkeeper.comFollow the Blog: ambitiousbookkeeper.com/blogConnect on Instagram: instagram.com/ambitiousbookkeeperConnect on LinkedIn: Linkedin.com/in/SerenaShoupConnect of Facebook: Facebook.com/serenashoupcpa

Dec 29, 2021 • 5min
29 ⎸ Scaling Back to Scale Up
Send us a textIn this solo episode I'm chatting today about how scaling back and simplifying in your business can actually help you scale and grow. This episode will help you stay focused as you roll into 2022 and be intentional about how you grow.Ready to nail down your service offerings and prices? Join The Bookkeeping Business Accelerator and start building a simple and scalable bookkeeping business with me as your mentor: ambitiousbookkeeper.com/vipThanks for listening. For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:Visit our website: ambitiousbookkeeper.comFollow the Blog: ambitiousbookkeeper.com/blogConnect on Instagram: instagram.com/ambitiousbookkeeperConnect on LinkedIn: Linkedin.com/in/SerenaShoupConnect of Facebook: Facebook.com/serenashoupcpa

Dec 22, 2021 • 7min
28 ⎸ Goal Setting for 2022
Send us a textIn this short & sweet solo episode, I talk about my framework for setting goals in the context of your business. These are the 3 questions I ask my students and clients when we start working together strategically.Happy goal-setting! Thanks for listening. For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:Visit our website: ambitiousbookkeeper.comFollow the Blog: ambitiousbookkeeper.com/blogConnect on Instagram: instagram.com/ambitiousbookkeeperConnect on LinkedIn: Linkedin.com/in/SerenaShoupConnect of Facebook: Facebook.com/serenashoupcpa

Dec 15, 2021 • 49min
27 ⎸ Simplify Your Leadership with Rhonda Delaney
Send us a textIn this interview episode, I have Rhonda Delany, The People Gardener, here to talk about simplifying your leadership. She specializes in helping new and emerging leaders become great leaders through embracing a human first approach. We talk about the first thing a new leader should focus on, how much time you should be spending leading your team, and the number one quality of a leader (which you may have to work towards, but it IS possible!). We get into a lot of tactical ways to practice being a good leader, so grab a notebook and your favorite pen, because you're going to want to take some notes! Connect with Rhonda:IG @thepeoplegardenerLinkedin @rhondadelaney websiteFREE 3 Simple Leadership StepsResources Mentioned in the Show:The Speaking Program we met in: Speak Up To Level Up with Heather SagerThe ONE Thing by Gary KellerAfford Anything Podcast about The ONE ThingThanks for listening. For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:Visit our website: ambitiousbookkeeper.comFollow the Blog: ambitiousbookkeeper.com/blogConnect on Instagram: instagram.com/ambitiousbookkeeperConnect on LinkedIn: Linkedin.com/in/SerenaShoupConnect of Facebook: Facebook.com/serenashoupcpa


