The Bottom Line: Ecommerce Tactics for Profitable Growth
Cody Wittick & Taylor Lagace
Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.
Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice.
So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you.
Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.
Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice.
So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you.
Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.
Episodes
Mentioned books
Nov 23, 2022 • 27min
Ep #015: Influencer Marketing Rapid Fire
Listen in as we answer rapid-fire questions that are common in influencer marketing & marketing in general
[01:59] Q1: What about rev share or brand equity deals?
[06:10] Q2: What Platform should I be on? Should I expect sales?
[08:52] Q3: Does Influencer marketing apply to B2B?
[10:57] Q4: Unboxing experiences: why are they so important?
[12:44] Q5: What has iOS14 done to influencer marketing?
[15:21] Q6: Favorite influencer marketing tools/software?
[17:49] Q7: Tool to examine if influencers' metrics are not compromised
[20:14] Q8: Should an influencer be independent or signed up with an agency?
[21:59] Q9: How to find the true cost of a creator
[23:25] Q10: What's the right method to choose influencers to work with?
Cody Wittick: Twitter
Taylor Lagace: Twitter
Nov 9, 2022 • 23min
EP #014: Influencer Whitelisting: What you need to know
Brands that don’t adapt their influencer strategies miss out on new customers while also paying for content that very few people see. Listen in as we dive into everything you need to know about whitelisting.
[00:31] The definition of whitelisting
[01:36] Difference between whitelisting & boosting posts
[02:38] Why majority are interested in whitelisting
[06:34] Kynship's whitelisting success stories
[09:05] Practical steps to take to get started with whitelisting
[10:47] Metrics to look out for when seeking Whitelisting partnership success
[14:55] Lookalike audiences vs Broad audience targeting
[17:48] Examples of failed whitelisting partnerships
Cody Wittick: Twitter
Taylor Lagace: Twitter
Oct 26, 2022 • 22min
EP #013: Facebook/Meta Ads Explained: The smartest approach to dynamic creative testing & cost caps
Today we're gonna get into the nitty gritty of paid media, our strategy at Kinship, and how we implement all influencer content to get 150 plus assets. In this episode, you’ll learn:
The difference between a good ad & a bad ad
How to effectively launch content into ads
Max out your ad account with dynamic creative testing
How to maximize the efficiency of Cost Caps
Best practices for Facebook/Meta ad account
Cody Wittick: Twitter | Taylor Lagace: Twitter
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Oct 12, 2022 • 19min
Ep #012: The Top 10 Reasons Why Influencer Marketing Isn’t Working For You
Do you have an awesome product but your influencer marketing isn’t taking off the way you had hoped? Influencer marketing is a wonderful tool for direct-to-consumer brands with well-established products. It works great for many businesses but can fall short for those who are not executing it in the right way. So, in this episode, I will be sharing the top ten reasons we see influencer marketing not working for brands and what you can do to avoid these common mistakes. You can find show notes and more at: http://www.kynship.co/blog/012
Sep 28, 2022 • 18min
Ep #011: Marketing Strategies For Black Friday During A Recession
Planning a Black Friday/Cyber Monday marketing strategy is the key to standing out from the crowd of advertising. Unfortunately, there is also the looming recession to consider, so for many business owners, budgets are getting tighter than usual. So, how can you make the most of your marketing budget while still getting quality content that you can use to promote your brand? In this episode, I will be sharing what steps to take to get high-quality content while being mindful of costs, shipping, and timelines. You can find show notes and more at: http://www.kynship.co/blog/011
Sep 14, 2022 • 20min
Ep #010: User-generated Content: How To Get Authentic Content for Your Brand
User-generated content gives your potential customers an idea of how your product/service could fit into their lifestyle and is a great way to authentically resonate with your audience while keeping them engaged. Unfortunately, gathering this content can be time-consuming and tedious, which is where UGC platforms come into play. But are UGC platforms all they’re cracked up to be? In this episode, we will be sharing everything you need to know about UGC platforms so that you can make an educated decision about marketing options for your business. You can find show notes and more at: http://www.kynship.co/blog/010
Aug 31, 2022 • 24min
Ep #009: The Influencer Marketing Pyramid: Why One Person Can’t Do it All
Building a strong influencer marketing program for your business can be time-consuming and monotonous when you’ve got the rest of your company to take care of. It is also a lot of work for just one person to do an excellent job of alone. So, how do you begin incorporating influencer marketing into your marketing plan if you don’t have spare time? In this episode, we will explain the benefit of hiring an agency or outsourcing this part of your marketing to ensure you get the most reach with the most return. *This episode was recorded directly after episode 6* You can find show notes and more at: http://www.kynship.co/blog/009
Aug 17, 2022 • 18min
Ep #008: How to Create Amazing Content For Your Brand
Content (whether this is video, written, or imagery) is the most important piece of marketing for your brand. More than ever before, customers are choosing to research products and services through their online presence and the influencers who are promoting them. However, as an entrepreneur or business owner, it can be tricky to know when to start creating content and where to even begin. So, in this episode, we will be explaining how to go about creating amazing content for your brand without blowing out your marketing budget. You can find show notes and more at: http://www.kynship.co/blog/008
Aug 3, 2022 • 27min
Ep #007: Connecting with Athletes to Promote Your Products
If you’re a brand with a product that caters to athletes or folks who watch sports, then you would probably love to get your products in the hands of an athlete so they can promote your business. So, how do you connect with these athletes to make this dream a reality? And where do you even begin when reaching out to teams and individuals? In this episode, we discuss everything you need to know about having your products promoted by athletes (both professional and college level), including how, when, and where to go to find the athletes to partner with. You can find show notes and more at: www.kynship.co/podcast/007
Jul 27, 2022 • 33min
Ep #006: How to Get Started on Your Influencer Marketing Journey
No matter what niche you are in, you can find influencers who have established themselves as authorities in that industry. These people have built respect and trust with their audience and have a following that will purchase anything they recommend. But how do you get your product into the hands of these individuals? In this episode, we will be explaining how to get started with influencer marketing for your business and how to gift your products to influencers for optimal creative video content. You can find show notes and more at: www.kynship.co/blog/006
