The Dov Baron Show

Drew Neisser Renegade Marketing: The Ridiculously Simple Playbook for B2B Innovators. Our guest on this episode is Drew Neisser. He's the CEO and founder of Renegade, the NYC-based strategic boutique that’s been helping innovative marketers cut through since 1993. Drew has interviewed more than 350 CMO’s Chief Marketing Officers on his podcast and AdAge column and books including his most recent, Renegade Marketing: The Ridiculously Simple Playbook for B2B Innovators.  To find out more about Drew Neisser and Renegade: http://renegade.com/  and https://renegade.com/b2b-brand-strategy-report/ To find out more about hiring Dov Baron as a speaker or strategist for your organization: http://fullmontyleadership.com/consulting or http://fullmontyleadership.com/speaking. Find us on iTunes, Spotify, iHeart Radio, or wherever you tune into podcasts. And on traditional radio stations across the US every Monday and Thursday. Look for us on on ROKU TV too. Thank-you to you for making us the #1 podcast globally for Fortune 500 listeners!  And with a potential reach of 2.5 to 4 million listeners for every show, we’re honored and grateful to be cited in INC.com as The #1 Podcast To Make You a Better Leader. Get bonus content on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Jon Hansen: Ghost Writer for Leaders Why famous and none famous people hire a ghost writer. Why don't have to be a writer to share your message! As leaders we all need to consider: How are you going to share your message? What is your life’s message? What is the philosophy? What is the guidance you want to leave to the world as a legacy? None of us like to confront our mortality but we do need to confront our legacy and whether we are leaving the kind we want. Along your journey, there’s no doubt been times where you have amazed yourself in the way you did something, took command or directed something. It was likely one of those moments where you or someone who was there said something like: There’s a message inside of you! But how do you get it out? Well, what if you had someone who had the ability to go in and pull out that message and all the supporting stories and anecdotes from you? Someone who could give your message and stories the form and cohesion that would allow you to kick it through to become your super bowl goal?  That's exactly what our guest does! He's the most famous guy you've never heard of. Jon Hansen is a two-time Ottawa finalist for the Ernst & Young Entrepreneur of the Year Award.  Jon is one of the top ghostwriters in Canada writing for top executives, politicians, athletes, and celebrities globally.  He’s penned countless, books, articles, blog posts, papers and speeches on a diverse range of topics. As a writer under his own name, Jon is a regular contributor to magazines around the world and is known as a contributing author to the Go Daddy blog. On this episode we go FullMonty on: Why many famous and none famous people hire a ghost writer? I ask if "ghost writing" is cheating? We look at the most common misunderstanding about what ghost writers do. If everyone is looking for their 15 minutes of fame, why would a ghost writer give theirs away? I'll ask him how he feels about the ghost writer for Donald Trump revealing that Donald never wrote a word. We'll talk about writing as a job, what it means, and what it takes? How to know if you should hire a ghost writer? I'll even get him to tell us what it costs to hire one. To find out more about Jon Hansen: http://ghostwriterauthor.com Twitter: @piblogger1 To find out more about hiring Dov Baron as a speaker or strategist for your organization: http://fullmontyleadership.com/consulting or http://fullmontyleadership.com/speaking. Remember you can now also find us on iTunes, Spotify, iHeart Radio, or wherever you tune into podcasts. And on traditional radio stations across the US every Monday and Thursday on:  Also, look for us on ROKU TV where there are 100K subscribers.  If you are a regular listener, then a big thank-you to you for making us the #1 podcast globally for Fortune 500 listeners!  And with a potential reach of 2.5 to 4 million listeners for every show, we’re honored and grateful to be cited in INC.com as The #1 Podcast To Make You a Better Leader. Get bonus content on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr Richard Shuster: From Technology to Psychology and back again The Nuero-science of kindness . . . . . . What will it take to get you off the hamster wheel of "more" and moving toward creating a real legacy? The demands on leaders today have not gone down, they’ve gone up in every possible way. So many of us feel like we can’t stop running because everyone else might catch up… and if they do, then what? There again, what if you suddenly hit a hard stop… What would you be remembered for….Would you be able to cope?  Well let’s find out together…  Our guest on this episode is Dr Richard Shuster. Dr. Richard Shuster is a clinical psychologist, keynote speaker, CEO of a MARS Industries, and the host of The Daily Helping with Dr. Richard Shuster: Food for the Brain, Knowledge from the experts, Tools to Win at Life which is regularly downloaded in over 100 countries. I was recently honoured to be a guest.  His mission is to help people become the best versions of themselves, and as a result, make the world a better place.  A sought after media expert, Dr. Shuster’s expertise and podcast have been featured in such publications as The Huffington Post, NBCNews.com, Glassdoor.com, Men’s Health, Cosmopolitan, and others. Please help me welcome, The Man who really is from MARS, Dr Richard Shuster. On this episode we go FullMonty about: When you are on the wrong path and it looks so right. What happened when the trifecta effect of the Department of Defence, eBay and Tony Stark come together. When we face our slow-motion moment. Discovering what’s really important and how tragedy can transform your life. The Questions brought on by a Near Death Experience. What will get you off the hamster wheel and how life can take us in a circle. The most effective tools you can plug into to make you more successful. How what he didn’t want became what he wanted most, and how when he got it, it was almost taken from him. The Nuero-science of kindness, The importance of an emotional catalyst. And How Bob Burg inadvertently inspired him to start a non-profit. To find out more about Dr Richard Shuster: www.drrichardshuster.com or www.thedailyhelping.com www.seekyourpowers.com or www.everykidrocks.org To find out more about hiring Dov Baron as a speaker or strategist for your organization: http://fullmontyleadership.com/consulting or http://fullmontyleadership.com/speaking. Remember you can now also find us on iTunes, Spotify, iHeart Radio, or wherever you tune into podcasts. And on traditional radio stations across the US every Monday and Thursday on:  Also, look for us on ROKU TV where there are 100K subscribers.  If you are a regular listener, then a big thank-you to you for making us the #1 podcast globally for Fortune 500 listeners!  And with a potential reach of 2.5 to 4 million listeners for every show, we’re honored and grateful to be cited in INC.com as The #1 Podcast To Make You a Better Leader. Get bonus content on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Dana Cavalea: Habits of a Champion What it takes to become a Leadership Champion? Nobody Becomes a Champion by Accident . . . . . . As a leader do you consider that you are a champion? If so, have you formulated a plan and strategies to improve sleep, reduce pain, lower stress, improve body composition, speed-strength & power in order to remain a champion? leadership is a champions game, you’ve not just got to get to the top you’ve got to stay there. Have you even considered your body in the equation? Well what if you had someone guiding you who could bring the same techniques, culture, attitude, service, first class training and development programs to you that Pro-Athletes have?   Well let’s find out together…  My guest on this episode is Dana Cavalea  He spent 12 years with the New York Yankees Organization, many of those years as the Director of Strength and Conditioning & Performance Enhancement winning a World Series in 2009. In addition, he was the recipient of the 2009 MLB Nolan Ryan Award. This award is given to MLB's top Strength Coach as voted by his peers. During his career, Dana has had the opportunity to train Baseball greats such as Alex Rodriguez, Derek Jeter, Mariano Rivera, Andy Pettitte, Justin Verlander, and more. Dana has formulated plans and strategies to improve sleep, reduce pain, lower stress, improve body composition, speed-strength-power.  Currently he is a high performance speaker and consultant to Pro-Athletes, Entrepreneurs, Business Executives, Workforces and Universities on lifestyle strategies & Performance Enhancement. Please help me welcome former Director of Performance of the New York Yankees, Author of Habits of a Champion: Nobody Becomes a Champion by Accident Coach Dana Cavalea On this episode we go FullMonty on: The crazy way he got on with the New York Yankees and the day it all went away. We look at the Counter Intuitive coaching Dana got from Derek Jeter. How the Yin and Yang of his Mom and Dad formed the champion he would become. We dig into why talent just isn't enough and what is it the lasting champions do differently. We also Rethinking: Work Ethic and why it's important to Rest into Greatness. We examine "Time" in the context of becoming a Champion. How to listen to the messages from the body to make you a better leader and that we are all responsible to create self Sustainable Leadership. Everyone is talking about how to be in the "zone" here we look at how you can. We also discuss how to recognize your own trip-wires. Why in life we all need to; knock out the Bully. And so much more... To find out more about Dana Cavalea: www.danacavalea.com To find out more about hiring Dov Baron as a speaker or strategist for your organization: http://fullmontyleadership.com/consulting or http://fullmontyleadership.com/speaking. Remember you can now also find us on iTunes, Spotify, iHeart Radio, or wherever you tune into podcasts. And on traditional radio stations across the US every Monday and Thursday on:  Also, look for us on ROKU TV where there are 100K subscribers.  If you are a regular listener, then a big thank-you to you for making us the #1 podcast globally for Fortune 500 listeners!  And with a potential reach of 2.5 to 4 million listeners for every show, we’re honored and grateful to be cited in INC.com as The #1 Podcast To Make You a Better Leader. Get bonus content on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you considered how your leadership can create lasting transformation? As a leader you are smart enough to know that leadership determines culture. However, there is community to your culture that goes beyond you organization and your Identity. The question is how do you build it? Let’s find out together…  Our guest on this episode is Dr. Richard Nongard. Dr. Richard Nongard’s focus is on real-world solutions based on the science of leadership. He holds a Doctorate in Transformational Leadership. Richard is a business expert who started his career in 1983 as a cold-calling salesperson in the auto industry. He’s a serial entrepreneur who built multiple companies from the ground up. Author of numerous books, publications, and training videos, his first book on leadership, Transformational Leadership: How to Lead from Your Strengths and Maximize Your Impact, has already become a popular resource for leadership development.  He has written many other books including psychology textbooks that have been adapted as textbooks at the university level. Dr. Richard Nongard is an innovative leader who is an expert in cross-cultural engagement.  His most recent book, "Viral Leadership: Seize the Power of Now to Create Lasting Transformation in Business" is a best seller.  On this episode we go FullMonty on: What is Viral Leadership What it means to create a 1,000 year business Lessons from Justin Bieber in creating a sustaining business What's the better alternative to Goal Setting How anticipating starts with Mindfulness What is a shared narrative and why your organization desperately needs it The importance of appreciative inquiry in building loyalty Why success has to lead us into deeper self reflection Facing the legacy of our upbringing How sustainable business demands delegation Lessons from doing business in China The power of Intention What happened when Richard (a man who lives by his voice) discovers he has a giant tumour in this throat And so much more To find out more about Dr Richard Nongard go to: http://Nongard.com or http://ViralLeadership.com To find out more about hiring Dov Baron as a speaker or strategist for your organization: http://fullmontyleadership.com/consulting or http://fullmontyleadership.com/speaking. Remember you can now also find us on iTunes, Spotify, iHeart Radio, or wherever you tune into podcasts. And on traditional radio stations across the US every Monday and Thursday on:  99.5 FM & 1520 AM Las Vegas 102.1 FM & 1640 AM Lancaster, Philadelphia 87.9 FM & 810 AM Macon, Georgia  92.1 FM & 1630 AM Tampa, Florida 97.7 The Villages, Florida 96.3 FM Boulder, Colorado 90.3 FM Milwaukee, Wisconsin  94.7 FM Pittsburg, Philadelphia 87.9 FM Colorado Springs, Colorado And NOW LIVE on 96.7FM WASHINGTON, DC and on 96.7FM covering THE WASHINGTON DC & QUANTICO area. Also, look for us on ROKU TV where there are 100K subscribers.  If you are a regular listener, then a big thank-you to you for making us the #1 podcast globally for Fortune 500 listeners!  And with a potential reach of 2.5 to 3 million listeners for every show, we’re honored and grateful to be cited in INC.com as The #1 Podcast To Make You a Better Leader Get bonus content on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever considered that Political Strategies used to elect congressmen/ women- even presidents could be deployed to help your Businesses Win ... and win big? We live in a time where we flip on the 24 hour news cycle seems to be little more than media circus. The Left calls out the Right, the Right calls out the Left. There’s a new scandal every 15 minutes and before the week is over, we’ve already forgotten half the stuff that happened. Is this chaos or is it organized to look like chaos? Furthermore, you may not like many of the players but, if you had the skills and tools, would you apply a good deal of what keeps the top players where they are?   Well let’s find out together on this fascinating episode. Our guest is Phillip Stutts. Phillip comes from the cutthroat world of political marketing. Among his victories, he has over two decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to over 1,200 election victories, including hundreds of U.S. House campaigns, dozens of U.S. Senate campaigns, and even 3 U.S. Presidential victories. Phillip has played the game of political marketing on the highest level, battling it out with fierce competition, multi-billion-dollar budgets, and a win or die mentality. He’s been featured on everything from CNN and Fox, to the Gary V show. He’s one of the masterminds behind the curtain of political marketing. Now, he is making his expertise available to all those in a leadership position. He is the author of “Fire Them Now: The 7 Lies Digital Marketers Sell...And the Truth about Political Strategies that Help Businesses Win.”  On this episode we go FullMonty on: ·     The 7 Lies Digital Marketers Sell ·     The New Normal of Politics and Leadership ·     The coming (unseen) economic disruption ·     2nd and 3rd order consequences facing; Organ Donors, construction, Insurance etc. ·     The #1 Marketing tool available to all of us ·     7 years with a rare, incurable disease ·     His 1 man medical experiment ·     Why smart business knows when to say: No more Business Development ·     How to know how to talk to what matters ·     The power of using negative emotions ·     Why Data, Social and Branding together are THE cutting edge ·     Why FB and Google are NOT what they appear and the advantage to you ·     How to eliminate all risk from marketing To find out more: http://PhillipStutts.com or https://www.winbigmedia.com To find out more about hiring Dov Baron as a speaker or strategist for your organization: http://fullmontyleadership.com/consulting or http://fullmontyleadership.com/speaking. Remember you can now also find us on iTunes, Spotify, iHeart Radio, or wherever you tune into podcasts. And on traditional radio stations across the US every Monday and Thursday on:  99.5 FM & 1520 AM Las Vegas 102.1 FM & 1640 AM Lancaster, Philadelphia 87.9 FM & 810 AM Macon, Georgia  92.1 FM & 1630 AM Tampa, Florida 97.7 The Villages, Florida 96.3 FM Boulder, Colorado 90.3 FM Milwaukee, Wisconsin  94.7 FM Pittsburg, Philadelphia 87.9 FM Colorado Springs, Colorado And NOW LIVE on 96.7FM WASHINGTON, DC and on 96.7FM covering THE WASHINGTON DC & QUANTICO area. Also, look for us on ROKU TV where there are 100K subscribers.  If you are a regular listener, then a big thank-you to you for making us the #1 podcast globally for Fortune 500 listeners!  And with a potential reach of 2.5 to 3 million listeners for every show, we’re honored and grateful to be cited in INC.com as The #1 Podcast To Make You a Better Leader Get bonus content on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Resilience maybe one of the most needed characteristics of a true leader, but how can we build REAL resilience? We all like to think we are resilient but what happens when we are faced with the kind of adversity that might destroy the average leader. For every boom there is a lull, for every high there is a low. The question is, can you not only survive a personal, financial, or mental crash, and then come back stronger than ever? If you think you can, consider what might happen if you put it to the test? Let’s find out together. What happens when you put a non-criminal and one of the world's top experts in personal growth into one of the toughest prisons in the UK? In 2017, that's exactly what happened to Peter Sage during a civil matter, he was found in contempt of court. What unfolded next has become a masterclass in how to turn adversity to your advantage. Our guest on this episode is a returning champion who has hit the canvas so hard and so often, most people wouldn’t even bother to try and get back up. However, that’s not the case with my mate, Peter Sage. Peter is constantly ranked as one of, if not THE, most engaging and impactful guests, time and again, by hosts around the world. He is a natural on camera or audio. The engagement, feedback and retention of listeners is always explosive. His insights, philosophy and experience make him a rare and unique guest and one that is committed to adding tremendous value. He was named one of the greatest leaders and entrepreneurs of 2015 by Inspiring Leadership Now alongside Sir Richard Branson, Elon Musk and Mark Zukerberg. He's an advisor to the Hungarian Government and is an international No.1 Best Selling Author of a several books including a book I was honoured to write the foreword for, “The Inside Track.” Welcome the Rocky of Entrepreneurship! My mate, Peter Sage. On this episode we go FullMonty on: ·     Dogs and Cats as teachers ·     Serving time in prison without ever being convicted of a crime ·     The choices we’re all presented with to be a Victim or Victor ·     Growth vs Comfort ·     Practicing what you preach in extreme circumstances ·     The real insider track on the prison system ·     Adventures in Adversity ·     Conscious Entrepreneurship ·     The importance of determining our own context ·     The cure for entitlement ·     What is the deepest fear we all carry ·     The first tool of real empowerment ·     How Your Life is ALREADY a Perfect Expression ·     Restructuring education ·     Complacence vs Acceptance ·     The power of negative contrast More on Peter Sage here: http:///PeterSage.com  To find out more about hiring Dov Baron as a speaker or strategist for your organization: http://fullmontyleadership.com/consulting or http://fullmontyleadership.com/speaking. Remember you can now also find us on iTunes, Spotify, iHeart Radio, or wherever you tune into podcasts. And on traditional radio stations across the US every Monday and Thursday on:  99.5 FM & 1520 AM Las Vegas 102.1 FM & 1640 AM Lancaster, Philadelphia 87.9 FM & 810 AM Macon, Georgia  92.1 FM & 1630 AM Tampa, Florida 97.7 The Villages, Florida 96.3 FM Boulder, Colorado 90.3 FM Milwaukee, Wisconsin  94.7 FM Pittsburg, Philadelphia 87.9 FM Colorado Springs, Colorado And NOW LIVE on 96.7FM WASHINGTON, DC and on 96.7FM covering THE WASHINGTON DC & QUANTICO area. Also, look for us on ROKU TV where there are 100K subscribers.  If you are a regular listener, then a big thank-you to you for making us the #1 podcast globally for Fortune 500 listeners!  And with a potential reach of 2.5 to 3 million listeners for every show, we’re honored and grateful to be cited in INC.com as The #1 Podcast To Make You a Better Leader Get bonus content on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you considered the immense value it could bring you as a leader if you were able to communicate your message and the message of your organization in a TED Style format? As a leader you know that being a leader is no longer about barking out orders from behind a closed door. Leaders today must become masterful communicators and storytellers who can do far better than spitting out data. Today’s leaders must be able to emotionally engage not only their own organization but also potential business partners and customers. But how can you do that, particularly if speaking is completely unfamiliar ground?   Well stay tuned because our esteemed guest is a master at showing you exactly how to do just that! John Bates's WHY is to bring out what is awesome inside every person, so it can live in the world and make a real difference. John’s background was a founder, co-founder or very early stage employee at Internet related startup companies like BIGWORDS.com - which flamed out in the dotcom bomb, or Goldstar.com ... is still rocking and rolling. John would always end up with the title Evangelist. He has raised several hundred million dollars with his various teams, in Silicon Valley and beyond. Today, he trains and coaches the NASA Astronauts, top leaders at Johnson & Johnson, Accenture and more in leadership communication. He's one of the most prolific TED Format trainers in the world. What’s most interesting is that John Bates completely and totally blew it the first time on the TED Stage. And now, one of the most prolific TED Format Speaking trainers in the world today, John Bates! On this episode we go FullMonty on: Lesson’s from his Original Debate Coach The Vital Importance of Having a Mentor Authenticity – Real and Fake! How to Build Trust and Loyalty What Moves People to Action The Neurobiology of Decision Making How Many Ideas Can You Effectually Convey in a Single Presentation How to Filter Down to What’s Most Important The Importance of Having Poetic License The Two Most Important Parts of Every Single Presentation The Best Openings to put an Audience to Sleep Why Trying to Show Your Expertise Will Fail You Miserably Why Vulnerability is Vital The Neurobiology of Connecting with Your Audience When Leadership REALLY Matters John’s Brush with Death… and What He Had to Learn! Leadership and Courage  The Power of Context To find out more about John Bates: executivespeakingsuccess.com To find out more about hiring Dov Baron as a speaker or strategist for your organization: http://fullmontyleadership.com/consulting or http://fullmontyleadership.com/speaking. Remember you can now also find us on iTunes, Spotify, iHeart Radio, or wherever you tune into podcasts. And on traditional radio stations across the US every Monday and Thursday on:  99.5 FM & 1520 AM Las Vegas 102.1 FM & 1640 AM Lancaster, Philadelphia 87.9 FM & 810 AM Macon, Georgia  92.1 FM & 1630 AM Tampa, Florida 97.7 The Villages, Florida 96.3 FM Boulder, Colorado 90.3 FM Milwaukee, Wisconsin  94.7 FM Pittsburg, Philadelphia 87.9 FM Colorado Springs, Colorado And NOW LIVE on 96.7FM WASHINGTON, DC and on 96.7FM covering THE WASHINGTON DC & QUANTICO area. Also, look for us on ROKU TV where there are 100K subscribers.  If you are a regular listener, then a big thank-you to you for making us the #1 podcast globally for Fortune 500 listeners!  And with a potential reach of 2.5 to 3 million listeners for every show, we’re honored and grateful to be cited in INC.com as The #1 Podcast To Make You a Better Leader Get bonus content on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when you suddenly find yourself Becoming a New Boss?  For that matter what happens when you are a long term leader and you get promoted into a position that feels way beyond your comfort zone…How can you attain and maintain success?  As a leader you know that stepping into that next role as a leader can be overwhelming… and it doesn’t matter if you’ve been a CEO before and this is a new gig, or if this is your first time up to bat in a leadership position.  So what is it that all of us who step into Becoming the New Boss need to know in order to not only achieve success but sustain it? Well let’s find out together…  Our guest on this episode is Naphtali Hoff  Naphtali Hoff, is President of Impactful Coaching & Consulting. He is an accomplished executive coach, organizational consultant, and sought after trainer and lecturer. This guy holds two master’s degrees in education and educational leadership, and completed his doctorate in human and organizational psychology. Naphtali’s practical approach is action-oriented. His personal experience in the leadership field allows him to understand leaders needs, and craft solutions to help them optimize their performance and success.  Naphtali is the author of Becoming the New Boss, a leadership book that seeks to help new leaders hit the ground running and enjoy lasting success. On this episode we go FullMonty on: How to your authenticity, identity and even faith to bring your best leadership self forward The transformational power of forgiveness Pain as a catalyst for transformation Releasing Identity to become a better leader Recognizing the value you can bring outside outside of your industry The 4 I's of leadership Incremental scaling your business Leading those who used to be your peers Does criticism means you matter? How to tighten your learning curve Getting more done with less And so much more... To find out more about Naphtali Hoff: https://www.impactfulcoaching.com/ To find out more about hiring Dov Baron as a speaker or strategist for your organization: http://fullmontyleadership.com/consulting or http://fullmontyleadership.com/speaking. Remember you can now also find us on iTunes, Spotify, iHeart Radio, or wherever you tune into podcasts. And on traditional radio stations across the US every Monday and Thursday on:  99.5 FM & 1520 AM Las Vegas 102.1 FM & 1640 AM Lancaster, Philadelphia 87.9 FM & 810 AM Macon, Georgia  92.1 FM & 1630 AM Tampa, Florida 97.7 The Villages, Florida 96.3 FM Boulder, Colorado 90.3 FM Milwaukee, Wisconsin  94.7 FM Pittsburg, Philadelphia 87.9 FM Colorado Springs, Colorado And NOW LIVE on 96.7FM WASHINGTON, DC and on 96.7FM covering THE WASHINGTON DC & QUANTICO area. Also, look for us on ROKU TV where there are 100K subscribers.  If you are a regular listener, then a big thank-you to you for making us the #1 podcast globally for Fortune 500 listeners!  And with a potential reach of 2.5 to 3 million listeners for every show, we’re honored and grateful to be cited in INC.com as The #1 Podcast To Make You a Better Leader Get bonus content on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

How can you and I make something iconic? How can we find a way to stand out? Whether we're looking at ourselves, our brand, our creativity or our purpose – we are all trying to find ways to distinctively project ourselves in a world full of mass similarity. As a leader in your industry do you sometimes find yourself struggling to stand out? What about as an organization or even as a product or service in the market place? Do you sometimes feel like you might not be one of the special or "anointed" ones? What if you knew how to anoint yourself? Business is not just about being able to stand out, but rather to stand out in a way that has massive impact and longevity.  But how can we stand out in a world of ever increasing visual noise? When you look back on the history of music, art, politics and literature, there are certain "Iconic" individuals that are indelibly tattooed on our minds to such a degree that even if we have no real interest in what they are or do, they are unshakable. Think of Beethoven's Symphony No. 5...Now tell me you didn't hear: "Bha-Bha-Pah-Ba, Bha-Bha-Pah-Ba!" The question is, was it Beethoven's genius that created music that hundreds of years later everyone knows? (of course it is) However, what if there's a formula that Beethoven consciously or unconsciously understood? Furthermore, what if it's a formula that translates over to Art, Design, Architecture, Movie Making, and even road signs? If it is a formula, you might be wondering how you can tap into it so that you or your brand becomes the very thing imprinted in the minds of those you wish to influence and impact?  Well, you can because our guest on this episode is Jamie Mustard. Jamie Mustard is an expert on perception in the physical world, a strategic multi-media consultant, art, design and product futurist, translator of technologies, creative artist and Iconist.  A graduate of the London School of Economics, Jamie’s work is an explanation of the ‘economics of attention’ based on the primal laws of human perception called Blocks™.  He has spoken, educated and inspired others with his work ubiquitously including, Cisco, Intel, Symantec, Adidas, Pacific Northwest College of Art and his TEDx at creative giant, Wieden + Kennedy.  His purpose is to give the power of getting attention and all that it does for us internally, back to those who are feeling stifled by an over-messaged to culture. He is the author of the new and highly influential, ICONIST: The Art and Science of Standing Out. On this episode we go FullMonty on: The Red Rubber Ball Philosophy that changed his mentality The Science and Art of Obviousness The primal laws of human perception Messaging Dilution...how to overcome it The paradox of choice Economics of attention Why Symmetry Matters Tapping into "Blocks" and "Icons" to truly stand out Why songs and nursery rhymes get stuck in our head The power of Transparency How feeling Invisible made him a master of helping others stand out Why every mental Arrow Head needs a Shaft and why every Shaft needs an Arrow Head Repetition: Stay it often enough and it becomes a (small t) truth Tapping into the powerful force of emotion Icons and Courage And so much more... Find out more about Jamie Mustard: http://TheIconist.org Instagram jamie_mustard Twitter: @thejamiemustard To find out more about hiring Dov Baron as a speaker or strategist for your organization: http://fullmontyleadership.com/consulting or http://fullmontyleadership.com/speaking. Get bonus content on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices