Founders

Dive into the competitive cosmos where Elon Musk and Jeff Bezos lead the charge for space exploration. Contrast Musk's bold innovations with Bezos's stealthy strategies in their quest to colonize the stars. Learn how history—from Sputnik to today—shaped their journeys and the tech revolution. Explore the resilience required to overcome criticism and the importance of resourcefulness in entrepreneurship. With tales of ambition and frugality, this narrative illuminates the pioneers transforming the future of space travel.

What I learned from reading The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen.---When he arrived in America in 1891 at age fourteen, Zemurray was tall, gangly, and penniless. When he died in the grandest house in New Orleans sixty-nine years later, he was among the richest, most powerful men in the world. In between he worked as a fruit peddler, a banana hauler, a dockside hustler, and the owner of plantations on the Central American isthmus. He batted and conquered United Fruit, which was one of the first truly global corporations. [0:01]Zemurray’s life is a parable of the American dream. It told me that the life of the nation was not written only by speech-making grandees in funny hats but also by street-corner boys, immigrant strivers, crazed and driven, some with one good idea, some with thousands, willing to go to the ends of the earth to make their vision real. [0:31]How Sam Zemurray started: He’d arrived on the docks at the start of the last century with nothing. In the early years, he’d had to make his way in the lowest precincts of the fruit business, peddling ripes, bananas other traders dumped into the sea. He worked like a dog and defied the most powerful people in the country. [2:26] He was driven by the same raw energy that has always attracted the most ambitious to America. You did not need to be a Rockefeller to know the basics of the dream: Start at the bottom, fight your way to the top. [3:35] He believed in staying close to the action—in the fields with the workers, in the dives with the banana cowboys. You drink with a man, you learn what he knows. There is no problem you can’t solve if you understand your business from A to Z. [4:33] His real life began when he saw that first banana. He devised a plan soon after: he would travel to where the fruit boats arrived from Central America, purchase a supply of his own, carry them back to Selma, and go into business. [6:24]See opportunity where others see nothing: The bananas that did not make the cut were designated “ripes” and heaped in a sad pile. These bananas, though still good to eat, would never make it to market in time. As far as the merchants were concerned, they were trash. Sam grew fixated on ripes, recognizing a product where others had seen only trash. [6:54] As far as he was concerned, ripes were considered trash only because Boston Fruit were too slow-footed to cover ground. It was a calculation based on arrogance. I can be fast where others have been slow. I can hustle where others have been satisfied with the easy pickings of the trade. Zemurray stumbled upon a niche: overlooked at the bottom of the trade. [8:08]His business grows rapidly: Because Zemurray discovered a patch of fertile ground previously untilled, his business grew by leaps and bounds. In 1899, he sold 20,000 bananas. Within a decade he would be selling more than a million bananas a year. [9:30]An interesting story about Why was Zemurray’s company so profitable so quickly? Hint: No expenses. [13:47]Was there a precursor? Of course there was. The world is a mere succession of fortunes made and lost, lessons learned and forgotten and learned again. [17:59] If you looked into his eyes you would see the machinery turning. Part of him is always figuring. You listen to a man like that. He knows something that can’t be taught. [20:19]Study those that came before you. Avoid their fate: He paid special attention to the old-timers who had been in the trade since the days of wind power. They were former big timers now just trying to survive. [20:40] Zemurray goes deep into debt to buy as much land as possible: There are times when certain cards sit unclaimed in the common pile, when certain properties become available that will never be available again. A good businessman feels these moments like a fall in the barometric pressure. A great businessman is dumb enough to act on them when he cannot afford to. [23:13] He believed in the transcendent power of physical labor—that a man can free his soul only by exhausting his body. [26:07] Unlike most of his competitors, he understood every part of the business. He was contemptuous of banana men who spent their lives in the North, far from the plantations. Those schmucks, what do they know? They’re there, we’re here! [26:21] These banana companies were so powerful that they overthrew presidents. Multiple times. [27:47] Pretend you are Sam Zemurray. You’ve been summoned to Washington, called to account by the Secretary of State, warned. What do you do? Put your head down, shut up? Sit in a corner? No Sam Zemurray. [29:57] He disdained bureaucracy, hated paperwork. He ran his entire business in his head. He will telephone division managers in half a dozen countries, correlate their reports in his head and reach his decision without touching a pencil. [34:06]He was respected because he understood the trade. By the time he was 40 he had served in every position. He had worked on the docks, on the ships and railroads, in the fields and warehouses. He had ridden the mules. He had managed the fruit and money, the mercenaries and government men. He understood the meaning of every change in the weather, the significance of every date on the calendar. There was not a job he could not do, nor a task he could not accomplish. He considered it a secret to his success. He refrained from anything that took him away from his work. [37:46] Manager vs Maker Schedule [39:43] He began to visit boatyards. He wanted to build a fleet so he would never again be dependent on other companies to haul his product. He wanted control. In everything. [40:32] It was a contrast of styles: the executives who ran United Fruit had taken over from the founders and were less interested in risking than in persevering. Zemurray was the founder, forever on the attack, at work, in progress, growing by trial and error, ready to gamble it all. [42:53] Here was a self-made man, filled with the most dangerous kind of confidence: he had done it before and believed he could do it again. This gave him the air of a berserker, who says, if you’re going to fight me, you better kill me. If you’ve ever known such a person, you will recognize the type at once. If he does not say much, it’s because he considers small talk a weakness. Wars are not won by running your mouth. I’m describing a once essential American type that has largely vanished. Men who channeled all their love and fear into the business, the factory, the plantation, the shop. [46:42] Two different approaches to buying land. One entrepreneurial, one the opposite: United Fruit did what big bureaucracy-heavy companies always do, hired lawyers and investigators to find the identity of the true owner. This took months. In the meantime, Zemurray simply bought the land from them both. He bought it twice—paid a little more, yes, but if you factor in the cost of all those lawyers, probably still spent less than United Fruit and came away with the prize. [47:50]Why the book is called The Fish That Ate The Whale [49:46] The greatness of Zemurray lies in the fact that he never lost faith in his ability to salvage a situation. Bad things happened to him as bad things happen to everyone, but unlike so many he was never tempted by failure. He never felt powerless or trapped. He was an optimist. He stood in constant defiance. For every move there is a countermove. For every disaster, there is a recovery. He never lost faith in his own agency. [51:45]You gentlemen have been fucking up this business long enough. I’m going to straighten it out. [58:07]Sam’s defining characteristic was his belief in his own agency, his refusal to despair. No story is without the possibility of redemption; with cleverness and hustle, the worst can be overcome. I can’t help but feel that we would do well by emulating Sam Zemurray. [1:04:05]  ----Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

Discover why nurturing creativity is key to innovation. Embrace the idea of hiring unconventional thinkers and recognize the value in diverse personalities. Learn how championing bad ideas can lead to great breakthroughs, like WD-40's journey. Understand the importance of being open to criticism and how it shapes visionary success. Engage with unique methods to identify talent through simple questions about book preferences. All these insights aim to foster an environment where creativity thrives amidst skepticism.

Explore George Lucas' relentless commitment to creative control and financial independence in filmmaking. Delve into his rebellious nature, journey into filmmaking, and founding of American Zotrope. Learn about his craftsmanship philosophy, Spielberg support, and innovations in filmmaking technology.

Explore the fascinating journey behind Pixar and the creation of Toy Story, the groundbreaking fully computer-animated film. Discover how fostering a unique creative culture led by Steve Jobs inspired collaboration and innovation. Delve into the balance between individual genius and teamwork, and the importance of embracing constraints for creativity. Learn why analyzing past projects is vital for improvement and how staying flexible propels success in the ever-evolving creative industries. It's a treasure trove of insights for dreamers and creators!

What I learned from reading Levi Strauss: The Man Who Gave Blue Jeans to the World by Lynn Downey---[0:01] Levi was one of the men who set that firm foundation[17:35] I do not have at this time a specific occupation...I will share the fate that has been assigned to me[22:29] Enduring hardship for the ultimate goal[29:24] A hole in the market[42:00] Levi starts his business cold[54:18] The dangers of shipping by sea[1:04:42] Inventing Jeans by accident[1:10:00] Overnight success 20 years in the making[1:17:40] How Levi was able to serve customers who were illiterate or spoke another language ----Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from reading Alibaba: The House That Jack Ma Built by Duncan Clark. ---Crazy Jack (0:01)The internet is filling the void created by state planning (6:59)Jack has made a career out of being underestimated: “I am a very simple guy. I am not smart. I might have a smart face but I’ve got very stupid brains.” (20:35)Jack’s early life / Discipline and Curiosity (24:43)Jack Magic: “ Nobody saw the opportunity in this business. We didn’t make much money at first, but Jack persevered…I respect him tremendously for he has a a great ability to motivate people and he can invest things that seem hopeless with exciting possibility. He can make those around him get excited about life.” (40:00)Jack’s first time on the Internet (47:06)Another lucky break: Meeting Yahoo Founder Jerry Yang (55:45)Making money from shrimp (57:02)The worst deal he ever made (1:00:43)Masayoshi Son: Founder of Softbank (1:04:45)Be the last man standing (1:10:16)Ebay vs Alibaba: A case study in what not to do (1:13:32)Yahoo’s billion-dollar bet (1:23:00)Jack’s unique reaction to the financial crisis (1:27:00)Alipay’s ownership changes / One of the craziest stories I’ve read (1:33:12)If I had another life, I would keep my company private (1:46:10) ----Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from reading Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue and Zero to One: Notes on Startups, or How to Build the Future---Culture Eats Strategy [1:45]Conspiracy as a metaphor for a company [3:56]It is a story of poetic justice on a grand scale plotted silently for nearly a decade [6:02]Something in these pages planted itself deep into Thiel's mind when he first read it long ago [15:25]It was ruthless efficiency and hyper-competence. [21:40]You were driven to entrepreneurship because it was a safe space from consensus and from convention. [34:36]What if I do something about this? What might happen? What might happen if I do nothing? Which is riskier, to act or to ignore? [38:52]Sometimes these books teach us what not to do. [59:06]Unknown unknowns > known knowns [1:11:10]How you do one thing is how you do all things. [1:25:47]He had always been aggressive. He wouldn't have gotten where he was in life if he wasn't. [1:30:35]Companies routinely focus on silly things. [1:32:38]The greatest sin of a leader.[1:37:17]How resourceful is Peter Thiel?[1:41:37]Just keep asking why.[1:47:29]Gentlemen: You have undertaken to cheat me. I won't sue you for the laws too slow. I'll ruin you. Yours truly, Cornelius Vanderbilt. [1:53:37]Brilliant thinking is rare but courage is even in shorter supply [1:58:50]The business version of our contrarian question is: What valuable company is nobody building? [2:01:39]This Twisted logic is part of human nature, but it's disastrous in business. If you can recognize competition as a destructive force instead of a sign of value, you're already saner than most. [2:16:11]Steve Jobs saw that you can change the world through careful planning. Not by listening to focus groups feedback or copying others success. [2:19:53]You can have agency not just over your own life, but over a small and important part of the world. It begins by rejecting the unjust tyranny of chance. [2:21:05] ----Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from reading Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance. ---I don't want to be the person who ever has to compete with Elon (0:47)Musk expects you to keep up (2:45)Short of building an actual money-crushing machine, Musk could not have picked a faster way to destroy his fortune. He became a one-man, ultra-risk-taking venture capital shop (4:41)Revisit old ideas (5:22)It was not unusual for him to read ten hours a day (7:49)His approach to dating mirrors his approach to work (9:32)Humans are deeply mimetic (10:59)Thinking from first principles (14:37)What it is like to work with Elon Musk (17:40)He would place this urgency that he expected the revenue in ten years to be ten million dollars a day and that every day we were slower to achieve our goals was a day of missing out on that money (19:28)What he went through in 2008 would have broken anyone else. He didn't just survive. He kept working and stayed focused (23:29) A tenet of Elon's companies: make as many things yourself as possible (25:39)The power of the individual in an age of infinite leverage (27:31)The Internet taught me nearly everything I know. It is the modern day equivalent to the library of Alexandria, except it's much harder to burn to the ground. It is indispensable for realizing human rights, combating inequality, accelerating development, and quickening the pace of human progress (29:37)Focusing on the endpoint (30:19)Grand Theft Life (32:00) ----Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from reading The HP Way: How Bill Hewlett and I Built Our Company by David Packard.---[0:01] How Steve Jobs was inspired by David Packard[1:00] Books are the original hyperlinks[4:30] Profit is the measure of how well we work together[9:00] HP's first product[11:00] Podcasts before podcasts[14:00] Many of the things I learned in this process were invaluable, and not available in business schools[15:00] More businesses die from indigestion than starvation[16:30] The importance of maintaining a narrow focus[20:00] Growth from profit[21:00] Lessons from the Great Depression = No long term debt[26:30] A Maverick's persistence[29:00] How to avoid layoffs in a recession[30:20] Employees should outgrow you[31:00] The perils of centralization[35:00] Closing with optimism ----Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast