The Heart of Entrepreneurship

Dave Kashen and Jesse Pujji
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Aug 30, 2025 • 55min

The Personas Playing You: How Founders Get Trapped in Drama & Identity

The Personas Playing You: How Founders Get Trapped in Drama & Identity✅ ARE YOU BOOTSTRAPPING? YOU NEED THIS:https://bootstrappedgiants.com/subscribe✅ Master the Inner Game of Entrepreneurship here:https://www.davekashen.com/newsletter-sign-upShow Notes:00:00 – Intro + why entrepreneurship doesn’t have to be painful 01:30 – What is a persona? (And why we mistake it for our true self) 04:00 – The firefighter, the hero, the nice guy, the newscaster mom 06:00 – Playing your persona vs. letting it play you 08:00 – Drama Triangle: Victim, Villain, Hero explained 10:00 – A real founder example: sales team missed quota 12:00 – Why “saving the day” undermines growth 14:00 – How founders create crises just to play hero 16:00 – Resentment: when saving others starts to backfire 18:00 – How these patterns cycle inside one person’s mind 21:00 – Recognizing victimhood, blame, and savior energy 23:00 – Identifying your default persona 25:00 – The lie of “that’s not me” and the power of discomfort 28:00 – Internal Family Systems (IFS) explained 30:00 – The parts inside you: protectors, exiles, managers 32:00 – A real-world IFS coaching example (part of me wants to sell…) 35:00 – Jesse’s parts: anxious achiever, the sad boy, and the protector 37:00 – What every part really wants: safety 39:00 – Embracing the shadow: liar, judge, and critic 42:00 – Self-love and reclaiming “ugly” parts 44:00 – Why entrepreneurs avoid emotions with packed calendars 46:00 – Behavioral flexibility = leadership power 48:00 – The awareness cure: why sunlight heals shadows 50:00 – Practical ways to break the drama loop 52:00 – Jesse’s story: “Mr. Unsatisfied” and naming your personas 54:00 – Final exercise: ham up your persona to break its spellWhat You’ll Learn:This episode dives deep into the mental and emotional patterns that silently run the show for most founders—and shows you how to reclaim your power by becoming aware of them.Jesse Pujji and Dave Kashen unpack the concept of personas and the Drama Triangle (Victim, Villain, Hero), then go further with Internal Family Systems (IFS), exploring how parts of us form in childhood to keep us safe—and later, hold us back.You’ll learn:• What personas are and how they limit your leadership• How the Drama Triangle silently fuels resentment, chaos, and sabotage• The connection between fear, avoidance, and distorted decision-making• How to identify your own go-to personas and unconscious patterns• Practical tools to bring awareness, clarity, and freedom• The surprising power of “naming the part” (e.g., Mr. Unsatisfied)In this episode of Heart of Entrepreneurship, Jesse and Dave explore the hidden mental frameworks that drive how founders lead, react, and self-sabotage.From the Drama Triangle (victim, villain, hero) to IFS-inspired founder mindset coaching, they explain how our internal personas shape everything—from decision fatigue to leadership blind spots. If you’ve been looking for a framework to build more emotional intelligence, self-awareness, and behavioral flexibility, this episode is a masterclass.Whether you're working on releasing limiting beliefs, improving conflict resolution, or building a more conscious company culture, this episode gives you the tools to break free from reactive patterns and step into clarity and presence.Enjoyed the episode? Like, comment with the persona you’re working on, and subscribe for more real-talk on leadership, growth, and the emotional side of entrepreneurship.#foundermindset #leadershipgrowth #emotionalintelligence
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Aug 26, 2025 • 50min

Why Unfelt Feelings Become a Prison for Founders

This conversation tackles the emotional challenges faced by entrepreneurs, exploring how repressed feelings can hinder growth. It delves into the roots of emotional resistance, often stemming from childhood, and highlights the consequences of ignoring emotions like fear and sadness. The hosts discuss the physical manifestations of these feelings and stress the importance of embracing them for improved leadership. They advocate for practices that encourage emotional expression and the need to create supportive workplace cultures where emotions can be safely acknowledged.
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Aug 8, 2025 • 48min

The Answers Are Hiding in Your Repressed Emotions

This engaging discussion uncovers how embracing emotions can enhance leadership and decision-making in entrepreneurship. The hosts challenge the misconception that emotions hinder success, revealing them as vital sources of clarity. They explore the significance of emotional awareness, highlighting the impact of repressed feelings like fear and anger. Real-world coaching insights emphasize that true leadership involves acknowledging all emotions. Plus, they delve into the balance between personal boundaries in relationships and the entrepreneurial journey, urging listeners to harness their emotional intelligence.
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Jul 11, 2025 • 52min

Creative Tension: The Secret to Creating Big Results Without the Grind

Why do some goals drain you while others inspire action?In this powerful conversation, Jesse Pujji and executive coach Dave Kashen unpack a core concept at the heart of entrepreneurship: the Desired Future State (DFS). They explore how clean motivation, grounded in acceptance and vision—not fear or lack—can transform the way you lead, strategize, and scale your company.✅ ARE YOU BOOTSTRAPPING? YOU NEED THIS:https://bootstrappedgiants.com/subscribe✅ Master the Inner Game of Entrepreneurship here: https://www.davekashen.com/newsletter-sign-up ⏱️ TIMESTAMPS / AGENDA00:00 – What is DFS (Desired Future State)?02:00 – How most people use “dirty fuel” (lack/fear) for motivation06:45 – Why judgment and self-criticism lead to yo-yo results10:00 – The power of accepting reality before setting goals14:00 – The “missed flight” analogy for emotional relief18:00 – Acceptance vs. resignation: what's the difference?22:30 – Above-the-line vs. below-the-line leadership25:00 – How to define YOUR DFS (not what’s “right”)29:00 – Why tuning into what you really want matters34:00 – The danger of compromising your vision prematurely36:00 – Rubber band theory: healthy vs. unrealistic tension39:00 – Specificity: Why your DFS must be detailed and vivid41:00 – Jesse visualizes his own DFS for Gateway X44:00 – How to apply DFS across teams, roles, and projects45:00 – Avoiding “fear fuel”: point positive, not negative47:00 – Coaching tool: ask “What’s your DFS?” when problems arise48:30 – JFK, the moon landing, and declaring bold futures51:00 – Final thoughts on vision, leadership, and inspiration🎯 What You’ll LearnThe psychological mechanics behind lasting motivationHow to shift from hustle/grind into creative flowWhy specificity, desire, and presence matter when leading a teamHow to apply DFS to your business, team, and personal goalsThe difference between dirty fuel (lack/fear) and clean fuel (creative tension)🚀 If you're navigating strategy, leadership, or scaling in a startup or bootstrapped business, this is a must-watch. Learn how to stay grounded in reality while still dreaming big—and help your team do the same.💬 Drop your DFS in the comments. What are YOU building?👍 Like, comment, and subscribe for more unfiltered conversations from real entrepreneurs.#Entrepreneurship #LeadershipDevelopment #StartupMindset
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Jul 1, 2025 • 47min

Is Spirituality the Missing Key for Founders?

You're Not Your Inner Voice: Meditation, Spirituality, and Mental Clarity for Founders✅ ARE YOU BOOTSTRAPPING? YOU NEED THIS:https://bootstrappedgiants.com/subscribe✅ Master the Inner Game of Entrepreneurship here: https://www.davekashen.com/newsletter-sign-up00:00 – Jesse introduces the topic: spirituality for entrepreneurs01:00 – What does spirituality actually mean (and why should you care)?04:00 – You're not your thoughts: the voice in your head isn’t you06:00 – The meditation misconception: you don’t have to quiet your mind08:00 – Science vs. spirituality: where they’re already merging10:00 – What meditation really trains: non-reactivity13:00 – Why most inner voices are harsh critics—and how to shift them16:00 – Who am I if I’m not my mind or body?20:00 – The trap of chasing money, goals, and identity23:00 – Above-the-line vs. below-the-line living (for leaders)25:00 – Real-life example: Andrew pulls back during a tough meeting28:00 – The sacred pause: how meditation builds better relationships31:00 – How to treat thoughts like toddler tantrums or noisy strangers32:00 – Meditation and resilience: the founder’s secret weapon34:00 – How to meditate: Dave’s simple starter method36:00 – Best meditation apps and routines Jesse recommends38:00 – Mysticism vs. myth: experiencing truth directly, not through dogma41:00 – Unconditional love vs. conditional thinking44:00 – Why pressure isn’t the only path to success46:00 – Final reflections on choice, peace, and self-awarenessWhat You’ll Learn:This episode challenges how you think about yourself, your goals, and that nonstop inner dialogue most founders have. Andrew Warner, Jesse Pujji, and Dave Kashen explore the deep but practical benefits of meditation, spiritual awareness, and non-reactivity—without fluff or woo.You’ll learn:What it really means to be spiritual (hint: not religious)Why your inner voice isn’t you—and how to create space from itHow meditation improves decision-making, resilience, and leadershipWhy chasing money or goals might be masking deeper needsPractical ways to begin meditating (even if you hate sitting still)What “above-the-line” behavior looks like—and how to get there more oftenIn this episode of the Bootstrapped Giants podcast, we go beyond business strategy into founder mindset, self-awareness, and spiritual growth. Jesse Pujji and Dave Kashen join Andrew Warner to explore how meditation can unlock higher performance by reducing reactivity and increasing presence.This is not just “woo”—we get tactical about how to meditate, why it works even if you’re not spiritual, and how it directly impacts your entrepreneurial leadership, mental clarity, and relationships. If you're looking for more resilience, focus, or just a break from the pressure of building a company, this conversation will offer practical tools and deep insights.If this resonated with you, like the video, leave a comment about your own experience with meditation or mindset, and subscribe for more candid founder conversations.#mindsetmatters  #founderlife  #meditationforentrepreneurs
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Feb 11, 2025 • 50min

Why You Unknowingly Resist Love, Joy, and Fulfillment

Discover the surprising truth about our resistance to love and joy. High achievers often downplay their wins, fearing vulnerability and deeper connections. Personal stories reveal how embracing appreciation can transform relationships and enhance success. A heartfelt leadership retreat uncovers the emotional depth of mutual recognition, while discussions highlight the struggles of accepting acknowledgment. Shifting from entitlement to gratitude opens the door to a more fulfilling life. This conversation will change how you engage with the world around you.
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14 snips
Jan 5, 2025 • 51min

The Secret to Creating Your Dream Life and Business in 2025

Uncover the surprising truth that creating your dream life and business may not be about working harder, but taking radical responsibility. Explore how limiting beliefs about struggle can lead to overwhelm and suffering. The conversation emphasizes the need to confront emotions and let go of resistance. Learn practical tools to shift your mindset and overcome mental blocks. By reframing responsibility, you can design a life and business you truly love, stepping into 2025 with clarity and purpose.
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25 snips
Dec 31, 2024 • 56min

How Emotions Are Your Decision-Making Compass

Discover how embracing emotions like fear, anger, and sadness can lead to better decision-making and authentic success. The speakers delve into the impact of emotional awareness on clarity and flow in entrepreneurship. They explore the cost of avoiding feelings and the importance of self-awareness in navigating personal journeys. Learn how processing emotions can help avoid impulsive reactions and lead to greater fulfillment. This insightful discussion reveals that confronting emotions is crucial for both personal and professional growth.
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14 snips
Dec 15, 2024 • 49min

Outperform Yourself By Breaking Your Upper Limit

Explore the 'upper limit problem' and discover how hidden beliefs can restrict your success. Delve into the fascinating relationship between wealth and happiness through gripping narratives. Learn how to balance personal passions with professional life to achieve true fulfillment. Uncover the four zones of human performance, emphasizing the leap from excellence to genius. Expect insightful discussions on identity challenges in entrepreneurship, and a light-hearted chat about skiing plans that highlight the importance of passion.
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Dec 2, 2024 • 48min

The Limiting Stories Entrepreneurs Tell Themselves—And How to Let Them Go

In this engaging discussion, Andrew Warner, an entrepreneur and podcaster renowned for his ventures in Mixer and philanthropy, addresses the personal narratives that limit entrepreneurs. He shares his own burnout experiences and emphasizes the importance of letting go of toxic beliefs. Warner and hosts Jesse Pujji and Dave Kashen delve into the idea that success shouldn't be equated with size or profit. They explore how self-love and vulnerability foster growth, encouraging listeners to redefine success in terms of fulfillment rather than relentless pursuit.

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