Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.
Episodes
Mentioned books
May 4, 2021 • 30min
Giant Food’s New Loyalty Program Builds on Digital Relationship
Send us a textRyan Draude is the Head of Loyalty and Digital, and Melanie Butler is the Manager of CSM at Loyalty Strategy at Giant Food, a retailer in the Washington DC, Virginia, Maryland, and Delaware area with over 160 stores. In 2020, Giant Food won a Silver award in the Loyalty Program Design at the Loyalty360 annual awards.Loyalty360 CEO Mark Johnson recently spoke with Draude and Butler about their customer engagement programs.
May 3, 2021 • 23min
Mohegan Gaming & Entertainment Better Big on Guest Loyalty
Send us a textDave Martinelli is Chief Marketing Officer for Mohegan Gaming & Entertainment, a master developer and operator of entertainment resorts, including Mohegan Sun in Connecticut, Inspire in South Korea and Niagara Casinos in Canada, and the newly-re-opened Mohegan Sun Casino at Virgin Hotels Las Vegas.Mark Johnson, CEO of Loyalty360, spoke with Martinelli about Mohegan Gaming & Entertainment’s loyalty and engagement program and how they are connecting with customers in often difficult times.
Apr 30, 2021 • 32min
Loyalty Live Mini-Series - 2021 Trends in Loyalty & CX with Carlos Dunlap-Beard
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Apr 29, 2021 • 23min
Loyalty Live - 2021 Trends in Loyalty & CX w/ Tania Tawil, VP Client Services at Kobie
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Apr 28, 2021 • 18min
Joella’s Hot Chicken’s New Rewards Program is Hot, Hot, Hot
Send us a textJoella’s Hot Chicken has 19 stores in Indiana, Ohio, Kentucky, Florida, and Georgia and continues to look for more expansion.The restaurant chain just launched its first loyalty and rewards program, and Loyalty360 CEO Mark Johnson spoke with Katie Wollrich, Chief Marketing Officer for Joella’s Hot Chicken, about the program and its expansion plan.
Apr 20, 2021 • 27min
Giant Eagle Works to Keep myPerks Simple and Easy
Send us a textJustin Weinstein is the Senior Director of Customer Experience at Giant Eagle, which operates more than 400 supermarket and convenience store locations and employs more than 34,000 team members.Mark Johnson, CEO of Loyalty360, recently spoke with Weinstein about their myPerks loyalty and rewards programs and about the focus of their engagement and personalization efforts.
Apr 13, 2021 • 23min
Loyalty Live with Todd Leach, Chief Client Officer at SMG
Send us a textLoyalty360's Mark Johnson interviews Todd Leach, Chief Client Officer at SMG to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.
Apr 9, 2021 • 24min
AARP Rewards Grows Membership with Intentional Touchpoints
Send us a textImani Samuels is the Director of Loyalty Marketing at AARP, an association for people 50-plus that had almost 40 million members.AARP Rewards recently received a Silver award and the Innovation and Corporate Social Responsibility Category at the Loyalty 360 awards. Mark Johnson, CEO of Loyalty360, recently spoke with Samuels about their campaigns and rewards programs.
Apr 8, 2021 • 24min
Urban Air Adventure Park Grows Customers with Kid-Friendly Activities
Send us a textUrban Air is a nationwide adventure park brand with more than 150 locations. Mark Johnson, CEO of Loyalty360, recently spoke with Jessica Correa, Urban Air’s Chief Marketing Officer, about the growth of the company and its decision to roll out a recurring membership program across their parks nationwide.
Apr 7, 2021 • 21min
Loyalty Live w Adhish Kulkarni, SVP and GM Digital Engagement and Loyalty Solutions for Evolving
Send us a textLoyalty360's Mark Johnson interviews Adhish Kulkarni, SVP and GM Digital Engagement and Loyalty Solutions at Evolving Systems to discuss the growing need for brands to engage their consumers in a fun, dynamic way through Gamification, and best practices for brands to implement a successful Gamification strategy.Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.
