Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Episodes
Mentioned books
Jun 1, 2021 • 35min
Chicken Salad Chick’s “Female First” Loyalty Approach Grows Brand
Send us a textLoyalty360's Mark Johnson interviews Tom Car, Chief Marketing Officer of Chicken Salad Chick.Tom Carr says there are still some business associates who are surprised that a restaurant chain can focus only on the concept of chicken salad, let alone be successful at it.“It surprises people,” says Carr, Chief Marketing Officer for Chicken Salad Chick, which has grown to more than 185 restaurants in 17 states and debuted on the Inc. 5000 list of America’s Fastest-Growing Private Companies at #37 in 2016. Read the feature here: https://loyalty360.org/Content-Galler...
May 26, 2021 • 29min
For Jersey Mike’s Subs, Technology Keeps Rewards Running
Send us a textRich Hope is the Chief Marketing Officer for Jersey Mike’s Franchise Systems, Inc., one of the nation’s leading sub sandwich franchises with more than 2,500 locations open and in development.Loyalty360 CEO Mark Johnson and Hope recently discussed Jersey Mike’s customer engagement strategies, its rewards and loyalty program, and what the road ahead looks like for the fan-favorite brand.
May 25, 2021 • 21min
Loyalty360 Loyalty Live - with Tyler Baesman and Rachel Iannarino, Baesman
Send us a textLoyalty360's Mark Johnson interviews Tyler Baesman and Rachel Iannarino, Baesman to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.
May 25, 2021 • 27min
Michaels Uses Personalization, KPIs to Get Creative with Rewards Program
Send us a textSachin Shroff is the Vice President of Loyalty and Customer Relations Management at Michaels, a one-stop shop for all things arts and crafts across North America with more than 1,200 stores in 49 states and Canada.Loyalty360 CEO Mark Johnson spoke with Shroff about Michael and its loyalty and rewards program, personalization, and customer engagement efforts. Click HERE to read the feature article. Click HERE to read the feature article.
May 21, 2021 • 23min
Loyalty360 Loyalty Live - with Tim Glomb, Cheetah Digital
Send us a textLoyalty360's Mark Johnson interviews Tim Glomb, Cheetah Digital to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.
May 20, 2021 • 25min
Ideal Image Using Memberships to Personalize with Consumers
Send us a textDavid Prokupek is the CEO of Ideal Image, a direct-to-consumer telehealthcare brand with a mission to help people look and feel their best through laser hair removal, body sculpting, Botox, and anti-aging services, among others.Loyalty360 CEO Mark Johnson spoke to Prokupek about Ideal Image’s customer engagement efforts and strategies. Click HERE to read the feature article.
May 18, 2021 • 27min
Loyalty360 Loyalty Live - with Eugenia Blackstone, Generali Global Assistance
Send us a textLoyalty360's Mark Johnson interviews Eugenia Blackstone, Generali Global Assistance to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.
May 17, 2021 • 25min
ExxonMobil Leverages Data to Predict Consumer Behavior
Send us a textYan Côté is U.S. Marketing Communications Manager for ExxonMobil, which has more than 11,500 fuel and convenience stations nationwide.Loyalty360 CEO Mark Johnson caught with Côté to discuss ExxonMobil’s customer loyalty and engagement programs and what is in store next for the brand. Read the interview HERE.
May 14, 2021 • 22min
Loyalty360 Loyalty Live - with Michelle Wildenauer, The Lacek Group
Send us a textLoyalty360's Mark Johnson interviews Michelle Wildenauer, The Lacek Group to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.
May 11, 2021 • 21min
Loyalty360 Loyalty Live - with Brandon Logsdon, PDI
Send us a textLoyalty360's Mark Johnson interviews Brandon Logsdon, President and GM, Marketing Cloud and Fuel Pricing Solutions, PDI to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.
