Leaders in Customer Loyalty, Powered by Loyalty360

Send us a textIn today’s commercial landscape, fostering customer loyalty requires more than discounts and rewards. Brands must also deliver personalized experiences to engage and delight customers along their journey. Xoxoday empowers brands to meet this challenge with software solutions that promote loyalty by enhancing the customer experience.Loyalty360 spoke with Xoxoday Co-Founder Manoj Agarwal about how experiences affect customer loyalty, the importance of personalization, and creating customer-centric loyalty experiences.

Send us a textIn the journey from that first retail flower shop founded in Manhattan by Jim McCann in 1976 to the gift-giving resource giant known as 1-800-FLOWERS.COM, Inc., the trajectory of the company has been one of growth. From that first location and over the next ten years, McCann went on to open 13 more stores. In 1986, the company secured the toll-free phone number 1-800-Flowers and adopted it as its name. An exciting opportunity to become the first merchant provider to appear on AOL opened up in 1994. The company’s own website went live in 1995, and in 1999, the company was renamed 1-800-FLOWERS.COM, Inc. in conjunction with its IPO.The 2000s were one of expansion as the company began to offer more products. Multiple digital and voice platforms were developed in the 2010s, giving customers more ways to shop. Today, gift-givers are presented with a broad variety of choices as 1-800-FLOWERS.COM, Inc. offers products through more than a dozen different brands encompassing gourmet food, personalized products, and, of course, bouquets of flowers. With such a wide selection of offerings, the company can serve a diverse customer base that seeks to celebrate important moments, give messages of comfort in difficult times, and improve relationships with friends and family members through the act of sending a meaningful gift.Mark Johnson, CEO of Loyalty360, spoke with Jason John, CMO at 1-800-FLOWERS.COM, Inc., about the brand’s Celebrations Passport loyalty program, how communications reflect enterprise values at the brand level, and how the company’s focus on helping customers develop better relationships builds better loyalty.Read the full article on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/1-800-flowers-helping-customers-build-meaningful-relationships-builds-better-customer-loyalty

Send us a textMark Johnson, CEO of Loyalty360, spoke with Sam Panzer, Director of Industry Strategy at Talon.One, about the 2024 trends in customer loyalty and some of the opportunities he sees within his organization from the brand side.

Send us a textBojangles is a Carolina-born restaurant brand specializing in Southern food like hand-breaded fried chicken and made-from-scratch biscuits. Founded in 1977 in Charlotte, N.C., by Jack Fulk and Richard Thomas, the brand now operates over 800 restaurants in the Southeast. Deeply influenced by “Southern hospitality,” Bojangles draws guests back to its restaurants with friendly crews focused on making the experience memorable for customers.   Bojangles is poised to begin an aggressive expansion across Florida, Texas, Nevada, and Ohio. The fast-food brand is on a mission to deliver a “taste of the South” to the rest of the country. Mark Johnson, CEO of Loyalty360, spoke with Sergio Perez, Sr. Director of Omnichannel Initiatives at Bojangles, about building the Bojangles Reward program, forming partnerships that leverage customer affinity, and driving personalization by knowing what resonates best with customers.  

Send us a textFrom the inception of railroads in the U.S., commercial freight railroads operated private passenger service. However, by the 1960s, travel by air and interstate highways dominated, and it was no longer profitable to operate passenger railroads.As a result, private railroads in the U.S. were not doing well. Passenger service was one of many headwinds they had in the business, and they were essentially looking to end it. The federal government did not want to see a wholesale failure of the railroads in the country and decided to develop a solution: Amtrak.Amtrak, founded in 1971, is a private company, but the sole shareholder is the United States Federal Government. In some regard, there is a public side to the brand. Amtrak assumed all the passenger lines managed by the different railroads throughout the country. Since then, the company has grown — cutting some lines while adding others and revitalizing the fleet.Today, Amtrak has observed historic interest and levels of investment in passenger rail as a low-energy, sustainable way to travel. This recognition points to passenger rail as having a role to play in the future of travel in the U.S. Over the next 10 years, the company plans to move its services into new markets while improving service in existing ones.Mark Johnson, CEO of Loyalty360, spoke with Adam Levin-Epstein, Director, Amtrak Guest Rewards, and Ross Nizlek, Director, CRM Operations & Strategy at Amtrak, about Amtrak’s Guest Rewards program, using customer loyalty data to determine program enhancements, and the brand’s commitment to “proactive service recovery.”

Send us a textFounded in 1957 in Salisbury, N.C., Food Lion has spent over six decades delivering fresh and affordable products to its customers. With over 82,000 Food Lion associates serving more than 10M customers each week, the brand’s 1,108 store locations span a 10-state operating footprint in the Southeast and Mid-Atlantic regions of the U.S.  A part of the Ahold Delhaize USA family of brands and supported by partners at Peapod Digital Labs, Food Lion prioritizes listening to customers in order to deliver fully on its brand strategy while celebrating its “Count On Me” company culture. All efforts are designed to improve Food Lion customers’ emotional connection to the brand. The company also places an emphasis on serving local towns and cities through Food Lion Feeds and its partnerships with community food banks, working to alleviate hunger as part of the brand’s commitment to corporate social responsibility efforts. The brand’s current goal is to provide 1.5B meals to individuals and families experiencing hunger by the end of 2025. Mark Johnson, CEO of Loyalty360, spoke with Neil Norman, Director of Loyalty & CPG Marketing Partnerships at Food Lion, about its dynamic MVP Program, the brand’s “Count On Me” culture, and keeping efforts focused on the customer experience.

Send us a textOriginally established in 2015 to provide soccer fans with a way to stream matches, today, Fubo is a direct-to-consumer live TV streaming service enjoyed by 1.48M paid subscribers in North America. Growing through strategic acquisitions, the service has expanded its scope of programming to encompass additional sports, news, and entertainment content, operating in the U.S., Canada, and Spain, as well as in France as Molotov. While the company still sees itself as a sports-first service, a wide portfolio of content has been designed to keep consumers engaged.Fubo completed its initial public offering as a New York Stock Exchange (NYSE) Company in October 2020. In fall 2023, Fubo announced a partnership with TiiCKER, a software platform that engages, verifies, and rewards retail shareholders.Mark Johnson, CEO of Loyalty360, spoke with Alison Sternberg, SVP, Investor Relations at Fubo, about building brand love, rewarding platform users and investors, and the Share Perks program created through a partnership formed with TiiCKER.Read the article here: https://loyalty360.org/content-gallery/in-depth-exclusives/fubo-building-brand-love-by-rewarding-consumers-and-investors

Send us a textDiscover the future of grocery shopping with Vince Torelli, the customer strategy maestro at Duhumbi, as we unravel the secrets behind what really drives your choice of where to buy your groceries. Vince, with his rich blend of international experience and genuine zest for food and strategy, brings us an insider's look at how Duhumbi weaves personalization and customer loyalty into the very fabric of their retail solutions. We dig into the pivotal role of customer data, and how it's shaping grocery shopping experiences to cater to individual needs, from your budget considerations to your taste for local flavors.Join our heartfelt journey that goes beyond the aisles and checkout lines, touching upon the ethos of gratitude that guides my life, influenced by my family's Italian heritage. Vince shares his personal narrative too, contributing to our rich tapestry of insights. We cover everything from HEB's community-focused strategies to Amazon's digital personalization prowess, illustrating how building a genuine connection with customers can lead to unwavering loyalty. Whether you're in the retail industry, a foodie, or just curious about the evolution of shopping, this episode is packed with industry expertise and personal stories that will enrich your understanding of the power of personalization in retail.

Send us a textLoyalty360 interviews Sam Panzer, Talon.One, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Send us a textPartners Fred DeLuca and Dr. Peter Buck opened Pete’s Super Submarines in Bridgeport, Connecticut, in 1965 after 17-year-old DeLuca asked the nuclear physicist (Buck) for advice on paying college tuition. With a $1,000 investment from Buck, the two were poised to change the quick service restaurant (QSR) landscape with fresh and affordable made-to-order sandwiches. In 1968, the Subway® name was used for the first time. By 1974, the two operated 16 shops in Connecticut. Franchising followed, and today, Subway is one of the world’s largest restaurant brands, with locations in more than 100 countries and over 37,000 restaurants.   Mark Johnson, CEO of Loyalty360, spoke with Mike Kappitt, Chief Operating and Insights Officer at Subway, about the new Subway MVP Rewards program, employee engagement and training, and inspiring guests to demonstrate their extreme love for Subway through exciting initiatives.