
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

Jun 12, 2020 • 9min
Getting Outside Perspectives
Today I discuss the importance of talking to people outside of your specific area of work. I explore the quandary behind creating an investing community.
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Jun 11, 2020 • 11min
The Journey of Interviewing and Pride Month
Today I discuss what Morning Brew is doing for Pride Month and how I'm learning to navigate hiring for a role I've never hired for before.
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Jun 10, 2020 • 11min
Fandom and Communities
Today I discuss Fandom and Communities, including the potential benefits and pitfalls of each.
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Jun 8, 2020 • 9min
Morning Brew's Response and Reflection
Today I share how Morning Brew is responding to the current unrest surrounding police brutality, systemic racism, and injustice. I read the remarks I gave to the entire team this morning , which details how our company plans to take action in creating a more inclusive workplace.
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May 28, 2020 • 11min
Defining Brand Architecture
Today I go through the three types of brand architecture and how Morning Brew is figuring out which model is best for our business.
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May 27, 2020 • 15min
Morning Brew's Views on Podcasting
Producer Josh and I dissect a few podcast ideas that came in from a Brew reader. We discuss our current views on podcasting, as well as why discoverability is so difficult.
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May 27, 2020 • 15min
Default to action and consistency
Yesterday was nonstop and felt particularly long. I was mentally and physically exhausted and finally sat down to record The Founder's Journal at 9:30 PM EST. I go through my calendar and a few learnings about my day's experiences.
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May 21, 2020 • 10min
7 Takeaways
Morning Brew had its first off-site today via Zoom. I share seven takeaways from this eight hour meeting and ways to make meetings more effective. Music: http://www.davidcuttermusic.com / @dcuttermusic
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May 20, 2020 • 8min
Be an Easter Egg
Small, unexpected gestures go a long way. Today I share how someone's hustle to go an extra step became the most impactful moment of my day. Music: http://www.davidcuttermusic.com / @dcuttermusic
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May 20, 2020 • 12min
Qualities of a good partnership
Partnerships require a lot of time and energy. Today I discuss what to consider when deciding who your business should work with and why Peloton's partnership with ESPN checks all the boxes. Music: http://www.davidcuttermusic.com / @dcuttermusic
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