
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

Jul 21, 2020 • 9min
Scaling Sales
Today I discuss how Morning Brew has been able to scale our sales organization, why you need specialists as you grow, and where we aim to go with our advertising business.
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Jul 17, 2020 • 10min
Tough Conversations
Today I talk about tough conversations:
what they are
why they're so important
how to have them
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Jul 16, 2020 • 13min
Substack Strategy
Today we do a strategy breakdown of Substack and see how they can become the front and back office for creators.
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Jul 15, 2020 • 9min
Personal Brand
Today I discuss why I'm doing the CMO Series and how to make yourself a top-of-the-funnel asset for your business.
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Jul 14, 2020 • 7min
Overwhelm
Today I discuss how I had a productive day, but couldn't find enough time to accomplish everything I wanted.
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Jul 13, 2020 • 10min
Paid Product
Today I reflect on a meeting I just had on building and testing a new paid product.
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Jul 10, 2020 • 10min
Your Content Diet
Today I discuss diets... content diets. What are the things you're consuming and how does it affect your outputs?
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Jul 8, 2020 • 13min
Culture Brainstorm
Today I brainstorm ways that we can impact Morning Brew's culture.
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Jul 7, 2020 • 12min
The Cadence of Work
Today I reflect on my 4th of July Weekend and how it felt to unplug from work.
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Jul 2, 2020 • 8min
Be the Consumer of Your Product
Today I discuss the reasons behind why I'm joining David Perell's Write of Passage Course and how I believe it will help in our mission to create an education product at Morning Brew.
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