
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

Jul 9, 2021 • 9min
The $54 Billion Business No One Really Thinks About.
Today, I’ll be talking about Amazon Web Services, an oft-forgotten but massive money-making machine living inside of Amazon.
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Jul 7, 2021 • 10min
Lessons from Andy Jassy, Amazon’s New CEO
Today, I’m talking about Jeff Bezos’ successor as CEO of Amazon and the lessons we can learn from his 24-year ascent at the giant tech company.
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Jul 5, 2021 • 11min
How Elon Musk Thinks Part II
Today, I celebrate the 50th birthday of Elon Musk by breaking the second powerful mental model that he uses to run his businesses: First Principles Thinking
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Jul 2, 2021 • 8min
How Elon Musk Thinks Part I
Today, I celebrate the 50th birthday of Elon Musk by breaking down a powerful mental model he uses to build his businesses: Sum Product Thinking
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Jun 30, 2021 • 15min
How I Quit My Job
Today, I talk about my process for deciding to quit my cushy job in Finance for the uncertainty of building a media business full-time
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Jun 28, 2021 • 6min
Whatever You Do, Don’t Follow Your Passion
Today, I talk about why following your passion is bad, anxiety-provoking advice & how thinking about the concept of "passion" differently can open you to greater freedom and success.
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Jun 25, 2021 • 13min
Interviewing My Co-Founder
Today I ask Morning Brew CEO Austin Rief about his greatest joy, biggest challenge and worst screw-up while we were building the Brew.
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Jun 23, 2021 • 8min
Apple’s Great Moat
Today, I talk about the power of switching costs and how companies like Apple, Twitter, and Slack create long-term advantages through them.Past episodes where we covered Helmer’s first two powers:Economies of Scale https://podcasts.apple.com/us/podcast/winning-with-scale/id1509276485?i=1000515105956Network Effects https://podcasts.apple.com/us/podcast/network-effects/id1509276485?i=1000516069108
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Jun 21, 2021 • 9min
6 Steps for Successful Meetings
Today I talk about 6 of the steps I've learned over thousands of meetings. How, when, and why you should call them.
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Jun 18, 2021 • 8min
4 Lessons From Inside Jeff Bezos's Brain
Today I talk about 4 timeless lessons from Amazon’s 1997 letter to shareholders that established the principles for building an empire.
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