
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

Aug 23, 2021 • 17min
Accelerate Your Career #2: Learning How to Learn (Classic)
In today's world of information overload and limited time, it is more important than ever to understand how to learn in an effective way. Today, I'm breaking down a four-step process for efficiently learning about any new topic personally or professionally.As I mentioned in the episode, here are some great resources for learning more about effective note-taking:
David Perell on Twitter
Tiago Forte on Twitter
Tiago Forte's online course, Building a Second Brain
Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista
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Aug 23, 2021 • 16min
Accelerate Your Career #1: How to Get Unstuck In Your Job
This week, we're dropping our first ever miniseries here on Founder's Journal called Accelerate Your Career, where we'll be bringing back some classic episodes you loved—or if you're a new listener, maybe you haven't heard before—and some new episodes you won't want to miss. In today's episode, I'm discussing feeling stuck at your job and walking through some strategies to help get unstuck and continue moving forward in your career.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 20, 2021 • 10min
Fundraising Part II: Timing And Venture Capital Money
Today’s episode is a continuation of Wednesday’s episode on fundraising for a business. I’m talking more broadly about how you should think about funding your business or someone else’s and when it makes sense to take VC money.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista
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Aug 18, 2021 • 12min
Fundraising Part I: How Morning Brew Raised Money
Today, I’m talking about our journey raising money to launch Morning Brew as a business. I dive into why we needed funding, the resources we tapped, and our decision not to pursue VC funding.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista
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Aug 16, 2021 • 14min
How To Prioritize Time & Tasks To Enhance Your Work
I’ve always been fascinated by great workers and their ability to prioritize their work effectively. Today, I take you though the prioritization strategies of a myriad of professionals that you can test and add to your professional toolkit. More info here on:
The Eisenhower Matrix
HFEL (Hard First, Easy Last)
Core versus Non-Core (Business As Usual v/s Shiny Objects)
Sunday Sessions
What are you prioritization strategies? Let me know via email Alex@morningbrew.com, DM me on Twitter @businessbarista or leave a voice message on our website https://foundersjournal.morningbrew.com/
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Aug 13, 2021 • 9min
Build Audience Like A Media Company
The media landscape has shifted drastically in the past two decades, making it easier than ever for individuals to create their own content and build an audience just like big media companies do. Today, I discuss how you can leverage this opportunity to accelerate your career or business.
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Aug 11, 2021 • 9min
Why a Sales Skillset is a Business Superpower
Sales is the most important skill that an entrepreneur has in their toolkit. Yet it is dismissed and downplayed in school and by other professions. I examine our perception of sales and why any modern business professional needs to take the skill seriously.
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Aug 9, 2021 • 18min
How Incentives Can Make or Break Your Business
As I’ve spent more time in and around business, I have realized that few things are more important than incentives. The right incentives can accelerate a business. The wrong incentives can literally sink a business. This episode shares a few stories of incentives gone wrong and how we can think about setting the right incentives in our careers.
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Aug 6, 2021 • 25min
Ethereum 101 & How It Could Top Bitcoin in Cryptocurrency
Ethereum is a blockchain based software platform that has the potential to revolutionize industries from Finance to Music & act as the foundation for a new digital economy. To be a modern professional is to understand the basics of potentially game-changing technology. Listen to my overview of AWS here: https://link.chtbl.com/fj-aws Got a question about business, media, or just want to say hi? Send an email to alex@morningbrew.com.
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Aug 4, 2021 • 18min
How to Unplug From Work
Being a high-performer is a double-edged sword. You aim for perfection, which drives you to work tirelessly and never settle. But if not kept in check, this way of working can lead to burnout and unhappiness. Today, I provide strategies to unplug from work when it seems like an impossible task.Got a question about business, media, or just want to say hi? Send an email to alex@morningbrew.com
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