
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

5 snips
Jun 10, 2022 • 13min
The Evolution of an Entrepreneur (Classic)
In this classic episode I talk about the skills an entrepreneur must adapt over the life of their business.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 8, 2022 • 18min
How Entrepreneurs Think (Classic)
In this classic episode, I’m talking about the mental toolkit of successful entrepreneurs.If you're interested in learning more about thinking independently, check out my previous episode, Think for Yourself.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

14 snips
Jun 6, 2022 • 12min
Creating Startup Ideas (Classic)
In this episode, I talk about how to think of startup ideas and cultivating the mindset of a business brainstormer.And if you're interested in hearing more about the formation and growth of Notarize, check out my previous episode, What to Learn from a Business That 10x'd in 5 Quarters.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

4 snips
Jun 3, 2022 • 13min
Should I Hire My Friend (Classic)
In this classic episode, I talk about a concept that I call Builder’s Block, what I do to remedy it, and why I think Builder’s Block is a good thing.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 1, 2022 • 14min
Nurturing Your Hires (Classic)
In this classic episode, I discuss why companies should maintain relationships with all-star candidates, even if they aren't a fit for a specific role.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

27 snips
May 30, 2022 • 20min
Learning How to Learn (Classic)
In this classic episode, I break down a four-step process for efficiently learning about any new topic personally or professionally.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

May 27, 2022 • 9min
I Call Bullsh*t on Life Hacks (Classic)
In a world where we expect immediacy and efficiency, there’s still a need for repeating the importance of doing the work. In this episode, I’m talking about why we’ve become obsessed with life hacks and why they're all a load of crap.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

May 25, 2022 • 13min
Should You Care About Competition? (Classic)
How much time should you spend worrying about "the other guy?" In this classic episode, I’m talking about competition and how much you should focus on it as a founder or an employee.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

13 snips
May 23, 2022 • 15min
How To Write Better Online With David Perell (Classic)
I talk to David Perell, AKA The Writing Guy, about why online writing is one of the most important skills you can have and how you can do it more effectively. David has his own online writing school, called Write of Passage, and shares many of his insights on Twitter.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

4 snips
May 20, 2022 • 11min
The Most Underrated Driver of Success & Happiness (Classic)
In this classic episode, I discuss a foundational skill that if mastered can drive long-term professional success & personal happiness.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices