Founder's Journal

Episode 04: Alex Lieberman (@businessbarista) is disgusted at the phrase “standard operating procedure”. Yet, for lack of a better phrase, SOP is crucial for documenting the necessary steps to completing a process or running a business. Let’s be real, creating SOPs can be tedious. Luckily, Alex has some tips and templates that can help you get started. Links: A Step-By-Step Guide to Making Sops  230523 SOP Template Twitter List Curation SOP - Founders Journal   Timestamps:(00:57): Don’t be the sole expert of your business(04:05): A playbook for winning plays(07:50): ResourcesSend us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 03: Alex Lieberman (@businessbarista) admits he’s not the smartest person in the room…and that’s the point. This episode is about not being ashamed to raise your hand to say, “I don’t understand.” Because the truth is, there’s a high probability that someone else in the room doesn’t quite understand too. Links: How great leaders inspire action | Simon Sinek The Truth about Being the "Stupidest" in the Room | Simon Sinek   Timestamps:(00:56): It’s ok to raise your hand(06:53): The irony of it allSend us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 02: Alex Lieberman (@businessbarista) announces the name of his content agency business, Storyarb. While sharing updates on the new startup, he admits his latest troubles being distracted by social media. Then he talks about a pivot for The Plunge that should save the business. Timestamps:(01:17): What’s feeling good this week(06:24): What’s not feeling so good(09:03): Plunge pivotSend us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 01: Have you heard about the Morning Brew Daily? It’s like the living, breathing version of the newsletter. Alex Lieberman (@businessbarista) analyzes why the show has been successful and breaks down lessons any business-builder or content-creator can take home. Link:Listen to the Morning Brew Daily podcast here Timestamps:(03:36): Lesson 1 - Chemistry is everything(04:13): Lesson 2 - Only change one variable when moving audience(05:18): Lesson 3 - Build product as if you have no distribution(06:13): Lesson 4 - Customize content for every platform(07:30): Lesson 5 - Daily, timely content is a blessing and a curse(08:44): Lesson 6 - Come for the content, stay for the characters(10:36): Lesson 7 - Shows can serve many purposes(11:54): Lesson 8 - Growth is linear, maybe exponential(13:42): Lesson 9 - Find content-market fit(14:55): Lesson 10 - Show how much you careSend us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex Lieberman (@businessbarista) has a special announcement: Founder’s Journal is back. If you’re a long-time listener, you’ll know FJ is one of Alex’s earlier shows that served as an audio journal during his time as CEO of Morning Brew. Now, in this returned version, Alex has a new sense of identity and purpose, ready to share a plethora of perspectives to share for founders. We're back, yall.Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex Lieberman (@businessbarista) walks through his thought process of hiring a CEO for his content agency business. The issue is, is it too early to bring on a CEO? Hiring a CEO early on gives the opportunity to shape the mission and vision of the business. But hiring a CEO before product-market fit can put the business in a precarious situation. Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Validated here: http://bit.ly/ValidatedPodcast  Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 56: Alex Lieberman (@businessbarista) talks about how to pick the right co-founder for your business. Do you really need one? How should the equity be split? How do you know you’ve found the right one? These are questions that so many founders encounter through the course of their business. We’ve got the answers for you here. Links: Full episode with Matt Mochary and Alexis d’Amecourt The Great CEO Within by Matt Mochary Mochary Coaching Method Timestamps: (01:59): Intro(03:36): Meeting Austin, future co-founder(07:36): There were 4 co-founders in the beginning(10:18): The best scenario to have#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Learn more about Shopify here: shopify.com/crazyones Learn more about Mercury here: https://mercury.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 55: Alex Lieberman (@businessbarista) talks about the mirage of corporate stability. Something he experienced during his time at Morgan Stanley, which he thought was a dream job. It turns out that job security isn’t that secure when your company goes through layoffs. Having a corporate job isn’t bad, but it should be noted that loyalty to a company is often a one-way street. Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com#TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today:  https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji) Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 54: Alex Lieberman (@businessbarista) gives the latest update on his content agency that started with a tweet that resonated with so many founders. As the business is in its infancy, he shares his top priorities at this stage, taking lessons he’s learned from Morning Brew and other ventures. If you’re in the early stages of your startup, this is for you.Links: Alex's first content agency tweet Timestamps: (00:45): Intro(06:09): Priority #1 - Create scalability(08:03): Priority #2 - Build a team of ghost writers(08:33): Priority #3 - Find a CEO(10:30): Biggest hurdles#TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji)Learn more about Shopify here: shopify.com/crazyones Learn more about Validated here: http://bit.ly/ValidatedPodcast Learn more about Think! here: https://strongerthanyouthink.info/thecrazyones Learn more about Mercury here: https://mercury.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 53: Alex Lieberman (@businessbarista) talks about being uncomfortable with being comfortable. Yup, that’s right. Sometimes being too comfortable can mean being complacent. Taking risks and stepping outside of your comfort zone can be scary but calculated discomfort can turn into fruitful opportunities and areas of growth. Founders, it’s time you seek measured discomfort. Timestamps:(00:49): Intro(04:53): What is measured discomfort?Links:  Alex Lieberman on LinkedIn: Found this puppy in my closet yesterday. It was my employee badge from… | 42 comments Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com#TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji) Learn more about your ad choices. Visit megaphone.fm/adchoices