Episode 27: In this episode, Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are sitting down with Isaac Medeiros. He’s the founder of MiniKatana, a product company that is wildly successful because of its…content? That’s right. MiniKatana goes beyond building products. In fact, they see themselves as a media company that creates viral videos attracting 300M views a month. Isaac shares his journey of finally starting a successful business after 7 failed attempts. Links: 7 things you probably didn't know about me MiniKatana Store MiniKatana YouTube page Isaac’s learnings in the last 6 months MiniKatana’s wild month #TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today:  https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji)Learn more about Electric here: https://electric.ai/crazyones Learn more about ADP here: https://adp.com/thecrazyonesLearn more about MailChimp here: https://mailchimp.com/guesswork/Disclaimer - MailChimp sponsored this segment of the podcast. MailChimp is not affiliated with any other products, brands or companies featured or mentioned in this podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 26: It’s ok, you’re not alone. Today, Alex (@businessbarista) tackles the phenomenon that affects even the most prominent leaders today: imposter syndrome. Whether you’re an executive of a multinational corporation or small business owner, we’ve all dealt with it. Alex is here to share his thoughts on how he’s been able to manage the self-doubt that can creep up from imposter syndrome. Listen to this episode if you’re needing some help getting through those mental blocks.#TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today:  https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji) Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 25: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are discussing how Rihanna built her businesses. From convincing Jay-Z to being a multi-platinum artist to establishing her fashion brand, Fenty Beauty, Rihanna has grown to be one of the most iconic figures today. Then, Jesse and Alex get into how to validate your business ideas, sharing insights and methods to ensure entrepreneurs properly test their idea to gauge if there’s a demand.#TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Mailchimp sponsored this segment of the podcast. Mailchimp is not affiliated with any other products, brands or companies featured or mentioned in this podcast.Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji) Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 24: In this episode of The Crazy Ones, host Jesse Pujji (@jspujji) is sharing his seven biggest takeaways from launching GrowthAssistant, which celebrated its 2-year anniversary on February 10th. Listen to hear Jesse share some really sage advice on what to keep in mind when starting a new business.#TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji)Links: Jesse’s tweet Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 23: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are discussing product-market fit: how to find it, what to do when you don’t have it, and just how much you should actually worry about it. Then, Jesse and Alex jump into a discussion about billionaire Sir Richard Branson and his illustrious entrepreneurial career, his approach to starting new businesses that has made him so successful, and what we entrepreneurs can learn from his story. #TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod(00:57) - Intro(04:55) - The Rundown(05:29) - Finding product-market fit(16:00) - How Jesse re-directed his approach after Kahani didn’t have clear product-market fit(22:57) - How Jesse approaches the problem when you don’t have a perfect market or economy for launching your product(28:50) - Why Jesse thinks no one should overly concern themselves with product-market fit(32:28) - Key tips for finding product-market fit(33:45) - The Richard Branson story(44:22) - How Richard Branson thinks about starting new businesses, and his holding companySubscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji) Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 22: In this episode of The Crazy Ones, host Alex Lieberman (@businessbarista) is walking you through why, when, and how to craft the perfect investor update, complete with advice from some very experienced investors.#TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today:  https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji)Links:  Alex’s investor update tweet Daniel Gross’s investor update resource Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 21: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are getting into all things crowdfunding. Alex has decided to create a Kickstarter campaign for his new business, The Plunge, and is learning a lot in the process—from the secrets behind the most successful Kickstarter campaigns in history, to knowing how and when to pursue crowdfunding. Listen to hear Alex share what he’s learned about crowdfunding, and Jesse’s opinions on Alex’s approach to launching The Plunge.#TheCrazyOnes #Startups #Entrepreneur #KickstarterWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPodSubscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji) Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 20: In this special bonus episode of The Crazy Ones, host Alex Lieberman (@businessbarista) is telling you everything you need to know about personal knowledge management. That’s right, Alex is breaking down and summarizing what he’s learned in a recent course he took called Building a Second Brain, all about knowledge management and how to make the most effective use of the information you consume. #TheCrazyOnes #Startups #EntrepreneurWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod(00:00) - Intro(01:18) - Episode rundown(01:36) - What Personal Knowledge Management is(03:35) - Why it’s worth considering creating a Personal Knowledge Management system(05:42) - The essential building block of building a second brain: CODE(07:28) - How Alex is applying CODE to the launch of his backyard game, The Plunge(10:35) - Explaining the organizational strategy of PARA(18:56) - Why it’s worth building a second brainSubscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji)Links:  Tiago Forte’s blog https://www.buildingasecondbrain.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 19: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are breaking down the recent sale of Jesse’s first business, Ampush. From building the company in the early days, to making the decision to sell, to the actual negotiations and the emotional aftermath, Jesse and Alex dig into all of it.#TheCrazyOnes #Startups #EntrepreneurWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod (00:46) - Intro(04:50) - How Tinuity came to acquire Jesse’s company, Ampush(07:20) - The creation and growth of Ampush(18:43) - The first time Ampush tried to sell(24:35) - What led Jesse to transition out as Ampush’s CEO(30:04) - What drove the more recent decision to sell Ampush(32:41) - What the process of selling Ampush looked like(43:44) - What Jesse prioritized when negotiating the sale of Ampush(49:53) - The emotional experience of selling Ampush(1:02:25) - The importance of having a supportive partner in the entrepreneurial journey(1:06:05) - Why the sale has made Jesse feel successful(1:08:03) - How Jesse thinks about raising his kids now that he’s reached a certain level of success(1:10:51) - What’s next for Jesse Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji)Links: Jesse’s 2010 Online Lead Generation deck  Jesse’s twitter thread after selling Ampush Tinuiti Acquires Ampush Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 18: Today, host Jesse Pujji (@jspujji) is bringing you a special bonus episode addressing a frequently asked question—how do you run a great team off-site? Listen to hear Jesse break down the fundamentals of running an impactful off-site with your team—from effective preparation, to what types of strategy sessions to hold, to the best team-bonding exercises. (00:00) - Intro(00:29) - Why you run an off-site(01:24) - How to run an effective strategic off-site (05:14) - What makes for a great off-site beyond strategy(6:00) - Bonding games and exercises(07:11) - Important things to keep in mind when preparing for your off-site #TheCrazyOnes #Startups #EntrepreneurWatch this episode on YouTube here: https://www.youtube.com/@TheCrazyOnesPodSubscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji)#TheCrazyOnes #Startups #EntrepreneurSubscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewyt Learn more about your ad choices. Visit megaphone.fm/adchoices