
High Intensity Business
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.
Latest episodes

Jul 20, 2022 • 1h 21min
373 - Should You Always Train To Failure? (with Dr. James Fisher)
James Fisher PhD (james.fisher @ solent.ac.uk) is a Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He is one of the leading exercise scientists publishing numerous peer-reviewed articles related to resistance training, health, and fitness. In this episode, James continues discussing his research paper Resistance Training Recommendations to Maximize Muscle Hypertrophy in an Athletic Population: Position Stand of the IUSCA where he explains set endpoints and training to failure. We then further discuss interesting debates and models regarding training to failure in his paper Intensity of effort and momentary failure in resistance training: Are we asking a binary question for a continuous variable? Hire great personal trainers for your strength training business For all of the show notes, links and resources - Click Here

Jul 13, 2022 • 1h 16min
372 - Imagine Strength Equipment; the New HIT Revolution with Clay Steffee
Clay Steffee (claysteffee @ gmail.com) is the owner of Imagine Strength and is the Vice President of Engineering and Product Development at Exerbotics. He has worked alongside Arthur Jones in designing Nautilus and MedX equipment, as well as engineering strength equipment for LifeFitness. In this episode, Clay talks about Imagine Strength’s equipment line, machine modifications, customer support, maintenance tips, equipment recommendations, and much more. Build a thriving strength training studio business For all of the show notes, links and resources - Click Here

Jul 6, 2022 • 1h 24min
371 - The Value of Isometric Exercise with Brad Thorpe
Brad Thorpe (brad @ isophit.com) is a multi-patented inventor and CEO of Isophit™, a versatile isometric system for fitness, rehabilitation, and sports performance professionals. Brad is considered as the world's leading expert in isometric strength training with over 29 years of experience in the fitness and performance industry. In this episode, Brad discusses the Isophit™ isometric system, the physiological and neurological benefits of isometrics, dynamic exercise vs. isometrics, and much more. Learn client acquisition and retention strategies For all of the show notes, links and resources - Click Here

Jun 29, 2022 • 52min
370 - Will you get Fit doing HIT? - The High Intensity Training Fundeamentals Series with Tim Ryan - Part 9
Tim Ryan (info @ stronglifetraining.com) is a Master Super Slow instructor and the owner of Strong Life Personal Training in Barrington, Illinois. Aside from personal training, Tim offers mentoring, workshops, and seminars for studio owners. In this episode, Tim joins me for Part 9 of our HIT Fundamentals Series where he shares his position on aerobic cardio exercise, HIIT vs. HIT, the distinction between exercise and recreation, and much more. Listen to Parts 1-8: 352 – Tim Ryan – The History and Philosophy of HIT (The High Intensity Training Fundamentals Series) 354 – Tim Ryan – How to Articulate the Benefits of HIT (The High Intensity Training Fundamentals Series – Part 2) 358 – Tim Ryan – Movement Speed (The High Intensity Training Fundamentals Series – Part 3) 360 – Tim Ryan – The Optimal Window for Time Under Load and Time To Concentric Failure (The High Intensity Training Fundamentals Series – Part 4) 361 – Tim Ryan – How to Determine the Optimal Resistance Level (The High Intensity Training Fundamentals Series – Part 5) 363 – Tim Ryan – The Assumed vs the Real Objective of Exercise, How to Coach Correct Form, Head and Neck Position, and Breathing (The High Intensity Training Fundamentals Series – Part 6) 366 – Tim Ryan – How to Design Exercise Programs and Manage Progression and Recovery (The High Intensity Training Fundamentals Series – Part 7) 368 – Tim Ryan – The Six Factors of Functional Ability (The High Intensity Training Fundamentals Series – Part 8) Become a successful strength training studio owner For all of the show notes, links, and resources - Click Here

Jun 22, 2022 • 32min
369 - How to Dress your Personal Trainers for Success with Luke Carlson
Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength based in Minneapolis, Minnesota. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise. In this episode, Luke talks about intentionality in business, different filters for deciding dress code, talk triggers, attire guide, options, and much more. Get marketing strategies to grow your strength training business For all of the show notes, links and resources - Click Here

Jun 15, 2022 • 58min
368 - The Six Factors of Functional Ability with Tim Ryan - The High Intensity Training Fundamentals Series - Part 8
Tim Ryan (info @ stronglifetraining.com) is the owner of Strong Life Personal Training in Barrington, Illinois. He is a Master Super Slow instructor with certifications from ACSM, ACE, and the Super Slow Exercise Guild. His expertise includes personal training, mentoring trainers, and exercise equipment design. In this episode, Tim joins me for Part 8 of our HIT Fundamentals Series where he explains the concept of functional training, motor learning, the six factors of functional ability, and much more. Listen to Part 1-7: 352 – Tim Ryan – The History and Philosophy of HIT (The High Intensity Training Fundamentals Series) 354 – Tim Ryan – How to Articulate the Benefits of HIT (The High Intensity Training Fundamentals Series – Part 2) 358 – Tim Ryan – Movement Speed (The High Intensity Training Fundamentals Series – Part 3) 360 – Tim Ryan – The Optimal Window for Time Under Load and Time To Concentric Failure (The High Intensity Training Fundamentals Series – Part 4) 361 – Tim Ryan – How to Determine the Optimal Resistance Level (The High Intensity Training Fundamentals Series – Part 5) 363 – Tim Ryan – The Assumed vs the Real Objective of Exercise, How to Coach Correct Form, Head and Neck Position, and Breathing (The High Intensity Training Fundamentals Series – Part 6) 366 – Tim Ryan – How to Design Exercise Programs and Manage Progression and Recovery (The High Intensity Training Fundamentals Series – Part 7) Learn effective training strategies and acquire more clients For all of the show notes, links and resources - Click Here

Jun 8, 2022 • 1h 28min
367 - Strength Portal: The Ultimate Software for your Strength Training Business with Matt McGunagle
Matt McGunagle (matt @ strengthportal.com) is the CEO and Founder of StrengthPortal, a software platform for personal trainers, gym owners, and multi-location gyms to manage their personal training staff and track personal training services. Matt graduated from Cal Poly SLO as an Economics major with a concentration on Entrepreneurship. In this episode, Matt walks through the features and core functionalities of StrengthPortal specifically the exercise library, program library, client management, workout tracking and reporting, and much more. Grow your strength training business For all of the show notes, links and resources - Click Here

Jun 1, 2022 • 1h 27min
366 - Tim Ryan - How to Design Exercise Programs and Manage Progression and Recovery - The High Intensity Training Fundamentals Series - Part 7
Tim Ryan (info @ stronglifetraining.com) is the owner of Strong Life Personal Training in Barrington, Illinois. He is a Master Super Slow instructor with certifications from ACSM, ACE, and the Super Slow Exercise Guild. His expertise include personal training, mentoring trainers, and exercise equipment design. In this episode, Tim joins me for Part 7 of our HIT Fundamentals Series where he discusses how to design exercise programs, implement alternating routines, manage progression and recovery, and much more. Listen to Part 1-6: 352 – Tim Ryan – The History and Philosophy of HIT – The High Intensity Training Fundamentals Series 354 – Tim Ryan – How to Articulate the Benefits of HIT – The High Intensity Training Fundamentals Series – Part 2 358 – Tim Ryan – Movement Speed – The High Intensity Training Fundamentals Series – Part 3 360 – Tim Ryan – The Optimal Window for Time Under Load and Time To Concentric Failure – The High Intensity Training Fundamentals Series – Part 4 361 – Tim Ryan – How to Determine the Optimal Resistance Level – The High Intensity Training Fundamentals Series – Part 5 363 – Tim Ryan – The Assumed vs the Real Objective of Exercise, How to Coach Correct Form, Head and Neck Position, and Breathing – The High Intensity Training Fundamentals Series – Part 6 Get more clients when you join HIT Business Membership For all of the show notes, links and resources - Click Here

May 25, 2022 • 1h 7min
365 - Skyler Tanner - Growing into a Larger Studio, MedX and Nautilus Equipment, Marker Workouts, Neck Training, and Testosterone Replacement Therapy
Skyler Tanner (skyler @ smartstrengthaustin.com) is a fitness and nutrition coach, exercise physiologist, and owner of Smart Strength in Austin, Texas. Skyler and his team at Smart Strength focuses on helping clients gain strength, boost energy, improve mobility and balance through evidence-based strength training. In this episode, Skyler shares Smart Strength’s business growth and new machines, marker workouts, workout sessions and management, neck training, thoughts on TRT or steroids, and much more. Learn business strategies from successful strength training studio owners For all of the show notes, links and resources - Click Here

May 18, 2022 • 58min
364 - Clay Steffee - Designing Exercise Machines for Arthur Jones, Nautilus, MedX, LifeFitness, and Exerbotics - Part 2
Clay Steffee is the owner of Imagine Strength and VP Engineering and Product Development at Exerbotics. He has worked alongside Arthur Jones designing Nautilus and MedX exercise machines as well as engineering strength equipment for LifeFitness. Listen to Part 1: 351 - Clay Steffee - Designing Exercise Machines for Arthur Jones, Nautilus, MedX, LifeFitness, and Exerbotics - Part 1 In this episode, Clay joins me for Part 2 of Designing Exercise Machines for Arthur Jones, Nautilus, LifeFitness, and Exerbotics. He shares more about his career designing different exercise machines, the failure of MedX, the success story of LifeFitness/Hammer Strength, and much more. Get the best insights on machines for your business For all of the show notes, links and resources - Click Here