

Startup to Last
Rick Lindquist and Tyler King
Two founders talk about how to build software businesses that are meant to last. Each episode includes a deep dive into a different topic related to starting, growing, and sustaining a healthy business.
Episodes
Mentioned books

May 25, 2021 • 38min
Can a course business succeed even if no one finishes them?
Topics in this episode:Apparently online courses have a very low completion rate, but maybe that's ok?Rick is learning more about javascript and has a few questions.Rick is taking a vacation where he'll fully unplug.Tyler gives some learnings from the recent enterprise deal that LACRM closed.Tyler has the interview process figured out for LACRM's next hire.

May 18, 2021 • 60min
Making your first hire
This week, we answer a few listener questions about how to make your first hire.

May 13, 2021 • 41min
When customer expectations aren't met
Topics this week:Rick crossed 200 subscribers for his personal newsletter.Rick gives an update on some recent milestones related to this podcast.Rick has been doing Wes Bos's beginner javascript course and is learning a lot.Tyler is on vacation, and is mostly just taking it easy.We discuss Notion's new API.Rick seriously sprained his ankle.Rick is dealing with a customer who is disappointed.

May 6, 2021 • 1h 5min
The Theory of Constraints
Topics this week:We're using a tool called ZipMessage to collect listener questions. If there's something you'd like us to discuss on the podcast, leave us an audio recording of your question at zipmessage.com/tylerLess Annoying CRM had a good April.LACRM's average account size is going up slightly, but it's having a significant impact on revenue.We discuss the theory of constraints, and how Rick can apply it to his next project.We talk about interviewing software engineers, especially when people with different experience levels will be applying for the same position.Rick finished a book on taking notes, and he gets it now.Rick is enjoying the "two co-founders chatting" style podcasts (like this one)Rick set up Coinbase and Robinhood accounts for fun.We talk a bit more about the basecamp drama now that more news has come out.

Apr 29, 2021 • 1h 7min
The importance of internal communication
Topics this week:An effective, but maybe sleazy tactic for cold emails.LegUp Benefits got its second paying customer.Rick is done with SEO for now, and wrote 35 new pieces of content in April (holy shit!)Rick is focusing on LegUp Benefits for the next six weeks.Less Annoying CRM has finally closed a big enterprise deal they've been working on.Tyler is about to start trying to hire a developer.Less Annoying CRM's office setup is changing, and we discuss the importance of communicating changes carefully.We discuss how to write content when you hit a wall.Rick is dealing with unavoidable churn.We talk for way too long about Basecamp's recent drama. We reach no conclusions. You can have a full refund for the amount you paid for this podcast if you're disappointed by that.

Apr 22, 2021 • 1h 4min
Empowering employees to be leaders
Topics this week:Tyler gave an internal presentation at Less Annoying CRM and announced a few new things...The office is being reopened in May.There will be a new remote work policy in place.A deep dive into how DEI (diversity, equity, and inclusion) fits into Less Annoying CRM's structure.A new leadership team.Rick is working on content and had a big SEO win.We discuss Roam Research as a possible note-taking tool for Rick.Rick recommends Readwise.io for converting Kindle notes into text.We discuss schema markup as an SEO strategy.Rick has made some improvements to ricklindquist.com.Tyler might have more free time soon and needs to figure out what to work on.

Apr 15, 2021 • 55min
Time management
Topics this week:Tyler is reading a book called Killing Marketing.Rick is trying some time management hacks.Tyler has a potential job candidate using his new approach to recruiting.Less Annoying CRM had their "day of rest" where developers take over customer service for a day.Rick is working on content and SEO for LegUp Health.Rick has filed his taxes.Rick gives a shoutout to a listener that makes software that verifies financial transactions who helped him with a question from last week.We discuss Webflow's product roadmap.

Apr 8, 2021 • 57min
$2k MRR
Topics from this week:Rick has a baby!Rick broke $2k MRR in March.Tyler gives an update on his content marketing site.Tyler is about to start recruiting a developer.We talk about all the speculative bullshit going on right now (NFTs, GME, bitclout, etc.).Rick feels pressure to narrow his focus now that he's a father.We discuss how to implement an internal tool with no-code.

Apr 1, 2021 • 1h 16min
Jamming with Dru Riley from Trends.vc
You can learn more about what Dru's working on on Twitter or at Trends.vc.

Mar 25, 2021 • 52min
Deep dive into an execution retreat
Because Rick is taking some time off for parental leave, we recorded a special episode this week. Rick is about to do a week-long retreat to try to finish a major project before becoming a dad. We're going to spend this episode discussing how he can get the most out of the retreat.