The Modern CPA Success Show
Summit Virtual CFO by Anders
Are you the owner of an accounting firm? Do you want to make your firm more profitable? Are you interested in providing Virtual CFO services to clients?Dedicated to perfecting Virtual CFO Services since our inception in 2002, Summit CPA Group, now Summit Virtual CFO Services by Anders, serves as Virtual CFOs for over 100 clients throughout North America. While most accounting firms focus on the past, our Virtual CFO team focuses on the future. This podcast seeks to help accounting firm owners like you learn how to provide successful Virtual CFO Services and become profitable. Tune in bi-weekly as our hosts Tom Wadelton, Virtual CFO, and Adam Hale, Partner at Anders CPAs + Advisors, interview industry-leading experts to share knowledge, as well as Adam’s experience acquired from more than 20 years as the lead provider of Virtual CFO services in North America. We'll answer some of the most common questions like how do I provide accounting services virtually? What's it like running a distributed team? And much, much more.
Episodes
Mentioned books
Mar 16, 2020 • 31min
Onboarding A New Client
Quote“Every good client relationship we’ve had with Summit CPA started out positive from the very beginning.” - Adam Hale The finer details of this episode How Summit CPA approaches the onboarding processWhy we have a team designated for onboarding new clients (and why we charge extra fees)The keys to a successful onboarding processExpectations we always set with our clientsBest practices for communicating with clientsWho is involved in onboarding? What are the roles to fill?How long onboarding takes for us and what the timeline looks like Episode resourcesSummit CPA website - www.summitcpa.netEmail us with questions - cpa@summitcpa.net
Mar 2, 2020 • 27min
Structuring client meetings for success
Quote“You don’t need a silver bullet every time you meet with your client” - Jamie Nau The finer details of this episode How to prepare yourself and your client for your meetings How Summit CPA has done this in the past and how we do it now The core meetings that you need to have with your client Conversations that are important to have in your meetings How to decide and communicate who should be in each meeting What the meetings look like for each service your CPA firm offers How long your meetings should be and how frequently you should hold meetings Episode resourcesSummit CPA website - www.summitcpa.netEmail us with questions - cpa@summitcpa.net
Feb 17, 2020 • 26min
Marketing Your CPA Firm
Quote“The marketing for Summit CPA is focused on building relationships. ” - Kelly Schuknecht The finer details of this episode How to choose which priorities to focus on when marketing your CPA firmWhy good marketing is education-based and why you shouldn’t be afraid to “give out too much information”How to determine if a marketing tactic is effective or notHow to leverage the different social media platforms for brand awarenessLeveraging the team at your CPA firm for a strong marketing strategyHow to choose the right tools for marketing your businessTools we use at Summit CPA to make our marketing easier Episode resourcesSummit CPA website - www.summitcpa.netEmail us with questions - cpa@summitcpa.netHubspot - hubspot.comCanva - canva.comLater - later.com
Feb 3, 2020 • 31min
The Virtual CFO Process
Quote“If you really want to grow your firm and scale your practice, you have to have a process.” - Adam Hale The finer details of this episode What it was like in the early days of Summit CPAHow Summit CPA uses the 80/20 rule to embrace creativity with clients while also keeping solid systems behind the scenesTools we use to standardize our systemsWhat our processes look like at Summit CPAHow creating videos is the best way to standardize processesHow to standardize meetings without being too rigidHow standardizing and recording systems helps in onboarding new team membersWhy you should be careful about over-standardizing Episode resourcesSummit CPA website - www.summitcpa.netEmail us with questions - cpa@summitcpa.netJetpack - https://jetpackworkflow.com/
Jan 21, 2020 • 25min
Tax Integration with Virtual CFO Services
Quote“Taxes are a natural fit with any kind of CPA services you provide.” - Adam Hale The finer details of this episode How the tax services fit in with the other Virtual CFO services at Summit CPAWhy we don’t lead with tax servicesWhy CPA firms should departmentalize their tax workWhy taxes should be a small part of your CPA firmThe tax strategy we use with our Virtual CFO clientsHow we are going to continue to improve our tax services in the futureWhy doing taxes for Virtual CPA clients improves the overall client experienceWhy it is so much easier to do taxes for Virtual CFO clients Episode resourcesSummit CPA website - www.summitcpa.netEmail us with questions- cpa@summitcpa.net
Jan 6, 2020 • 30min
Tips for Selling Virtual CFO Services
“For us, it’s about a long-term relationship. It’s about being a part of our client’s business for years to come, not just about cranking out one tax return.” - Adam Hale The finer details of this episode How we sell our services through education.Why you should give away as much information as possible to your client base.How to position yourself as the subject matter expert.Why finding a niche is valuable.What to consider when choosing your ideal client.What the Summit CPA sales process looks like.How Summit CPA’s sales process is unique and why it works so well. Episode resourcesSummit CPA website - www.summitcpa.netEmail us with questions - cpa@summitcpa.net
Dec 31, 2019 • 19min
How accounting firms can keep up with technology
“One of our strengths as a firm is that we are not afraid to move on to the next best software.” - Jamie Nau The finer details of this episode The different types of software that Jake and Adam learned about at Live 360, an IT conference they attended in Orlando.The software programs that Adam and Jake want to bring to the firm to upgrade how things work on the back end.The advantages of the Microsoft platform and what they think it will bring into the workspace.The advantage of Sharepoint and why the firm is moving in that direction.The logistics of how they got members of the team to the conference.The advantages of sending your team members to conferences. Episode resources Summit CPA - www.summitcpa.netEmail us with questions - cpa@summitcpa.netLive 360 Tech Events - https://live360events.com/Sharepoint - https://products.office.com/en-us/sharepoint/collaborationPexcard - https://www.pexcard.com/
Dec 11, 2019 • 27min
Why hiring is SO important
“We’re not just looking to hire someone with an accounting degree. Customer interaction is very important to us.” - Zach Montroy The finer details of this episode The Summit CPA hiring process.Are passionate people driving HR?Culture, values, and EQi.The tough questions Summit asks in the interview process.How Summit CPA’s leadership team is involved in the process.Episode resourcesSummit CPA website - www.summitcpa.netEmail us with questions - cpa@summitcpa.net
Nov 28, 2019 • 28min
Becoming the firm of the future
“They don’t feel like they have to guess while they grow. There’s a concrete plan.” - Jake GrimmThe finer details of this episodeWhy Adam thinks Summit is the firm of today.What Summit CPA is doing with tech to be efficient.How to save 30 minutes a week per clientThe keys to evaluating tech tools.The Summit CPA tech stack.The power of forecasting.Episode resourcesSummit CPA website - www.summitcpa.netEmail us with questions - cpa@summitcpa.netBill.com - https://www.bill.comExpensify - https://www.expensify.comDiviPay - https://divipay.comJetPack Workflow - https://jetpackworkflow.comTrello - https://trello.com/en-USG Suite - https://gsuite.google.com
Nov 19, 2019 • 27min
How we built our team using a distributed model
“If they’re not willing to get on camera, then they likely won’t be a good prospect.” - Jody GrundenThe finer details of this episodeWhat is a distributed model and terms used to describe it.How Summit CPA became distributed.The logistics of working from home.The tools used to support a distributed model.Why in-person events are important.Episode resourcesSummit CPA website - www.summitcpa.netEmail us with questions - cpa@summitcpa.netSococo
