My Life In Design Podcast

Claire Blyth
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Nov 27, 2025 • 54min

Phil Jones - a true design innovator

Send us a textIn the last of the series, Claire sat down with Phil Jones, a true design innovator and a major force in the UK’s creative, digital, design and sports industries. Now best known as the founder of the invite-only Podge Lunches, Phil is also a mentor, consultant, and former MD of leading digital and typography agencies. He’s a pioneer of digital design and was voted into the BIMA Digital Hall of Fame in 2012.On the podcast, Phil shares his epic career journey from typesetting for London’s best design agencies, founding one of the first digital studios in the UK and creating the first websites for brands including Canon and Diesel, to the origins of the very first Podge Lunch - and how it became such an influential design community-building event.Links : Red SetterDba
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Nov 20, 2025 • 29min

Helena Raven - Managing Director of Bloom

Send us a textThis week, Claire is joined by Helena Raven, managing director of brand design and innovation partner Bloom. She has helped shape work for major brands such as McVitie's, KP snacks, Tango, Heineken, Talisker and Virgin Atlantic. Helena shares her early career as a professional ballet dancer, and how an injury redirected her path into marketing, comms, and ultimately brand design - via roles in government and the charity sector. Her perspective on the big challenges facing the design industry, including the impact of AI (where it's the attitudes and behaviours, not the technology, that concern her most) and her priorities for leading a successful agency, and why the real magic happens in the chemistry, culture and trust built within client relationships.Links : BloomRed SetterDba
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Nov 13, 2025 • 30min

Jono Holt - Founder of Otherway

Send us a textThis week, Claire sits down with Jono Holt, founder of the communications and design studio Otherway. Founded in 2013, the agency now boasts a 75-strong team across London and New York, known for building brands such as Lucky Saint and Butternut Box, creating standout work for Smythson, Hylo, Strongbow, and Deliveroo, and nurturing long-term partnerships with icons like Fortnum & Mason.Links : OtherwayRed SetterDba
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Oct 30, 2025 • 60min

Radim Malinic - Creative Director, Designer, Podcaster, and Bestselling Author.

Send us a textThis week on the podcast, Claire is joined by Radim Malinic, creative director, designer, podcaster, and bestselling author. As the founder of Brand Nu and Brand Nu Books, Radim has worked with global names like Harry Potter, Adidas, and the London Film Museum. A regular keynote speaker at events including OFFF, Adobe MAX, and TEDx, he’s the author of six acclaimed books, with his seventh arriving in spring.Radim shares his life in design from growing up in the Czech Republic, to moving to London and becoming a self-taught creative. He discusses the evolution of his creativity from design, to writing to publishing (we highly recommend his books!) and overcoming burnout along the way. He also shares the importance of not waiting for things to happen - but making your own opportunities, from starting his own studio, to publishing and even creating his own coffee company.Links : Radim MalinicRed SetterDba
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Oct 23, 2025 • 40min

Chloe Templeman - ECD at Pearlfisher

Send us a textRecorded at London Packaging Week, Chloe Templeman, ECD at Pearlfisher, joined Claire on the podcast to talk about her life in design so far. Chloe leads the creative vision of the London studio overseeing a diverse portfolio of brands across food & beverage, beauty, tech, healthcare and lifestyle. Her work during her career includes clients such as Fortnum & Mason, Smirnoff, Lipton Iced Tea, Tanqueray Ten, Wild Deodorant, Nivea and Heineken, and has been recognised with various accolades, including D&AD Pencils, Pentawards, FAB Awards and DBA Design Effectiveness Awards.On the podcast Chloe shares her journey, from starting out in Scotland, to moving to London and building a successful career at top brand design agencies including Brand Union and Design Bridge, culminating in joining Pearlfisher 18 months ago.Links : PearlfisherRed SetterDba
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Oct 16, 2025 • 44min

Simon Dixon - Co-Founder of DixonBaxi

Send us a textThis week, we’re coming live from Transform Tuesday at the Crown & Two Chairman pub in London’s Soho, with Simon Dixon, co-founder of DixonBaxi. Simon shares his journey from setting up his first agency straight out of an art foundation course, to where he is today running one of the best known branding agencies. He gives great advice on how to get noticed as a young person entering the industry. (NOTE - On Spotify, the chapter notes are auto-generated from the sound and it’s recording Aporva’s name as Apulva which is annoying!! I’m looking for ways to change or remove this, but in the meantime - it’s Aporva! 😀) Links : DixonBaxiRed SetterDba
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Oct 9, 2025 • 34min

Queenie Lo, President of Spatial Design at FutureBrand

Send us a textRecorded at FutureBrand’s Amsterdam HQ, Queenie Lo, President of Spatial Design, joined Claire on the podcast to share her life in design so far. Queenie leads the global team to create immersive, insight driven brand experiences across retail, hospitality, and branded environments for global clients including LVMH brands such as Sephora and YYX, McDonald’s, Bentley, Bottega Veneta and Adidas.Links:FutureBrandRedsetterdba
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Oct 2, 2025 • 48min

Christoph Lindner, President and Vice-Chancellor of the Royal College of Art

Send us a textJoining the podcast this week is Christoph Lindner, President and Vice-Chancellor of the Royal College of Art. Recorded at the RCA’s innovative Battersea campus, Claire and Christoph have one of the most sensible and thought-provoking conversations about the wide-reaching possibilities of design and creativity in every aspect of our lives and work.Christoph shares his design journey – from a liberal arts degree in Colorado, to a PhD in Scotland, via academia including the Amsterdam School for Cultural Analysis, to the University of Oregon, London’s Bartlett Faculty of the Built Environment, to joining the Royal College of Art in April 2024. He discusses the institution’s collaborative and leading approach to art and design; with the RCA’s ambition to become more accessible and future prepared. And he talks about how a creative life can take many different forms, and the advice that if you want a creative life… go for it!Links:Royal College of ArtRedsetterdba
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Sep 25, 2025 • 57min

James Greenfield, CEO and Co-Founder of Koto

Send us a textJoining the podcast this week is James Greenfield, CEO and co-founder of Koto. James co-founded Koto 10 year ago, from humble beginnings in the corner of his friend Mr Bingo’s studio, to Koto’s global expansion with studios in London, Berlin, LA, New York and Sydney and clients including Amazon, Google, Spotify and Uber.James shares his design journey - from the life-changing work experience at 15, through art foundation and graphic design at university, to knocking on agency doors and rising into senior design creative roles at agencies including DesignStudio, Man vs Machine, Airside before founding KotoHe discusses the forces that led him to co-founding Koto and the values that define it globally today, on inventing ‘Pinterest before Pinterest’ and how a tweet led to working with Coca-Cola. Links:KotoRedsetterdba
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Sep 18, 2025 • 55min

Lisa Smith - D&AD President and Global Chief Design Officer at Uncommon Creative Studio

Send us a textRecorded with an audience live at D&AD’s London HQ, Lisa Smith, the new D&AD President and Global Chief Design Officer at Uncommon Creative Studio, joined host Claire Blyth, to share her life in design so far, which is nothing short of inspiring. On the podcast Lisa talks about her first steps into graphic design, from foundation art to knocking on doors to get a job, then time at agencies like Wolff Olins and JKR and in-house at Chobani.She shares insights and learnings from key branding projects in her career, including Burger King, USA Today and the V&A.She also digs deep on many issues, from mental health, to internal politics, to failing, and building resilience.Links:Uncommon StudioD&ADRedsetterdba

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