Consulting Success Podcast

Consulting Success
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Jan 28, 2021 • 10min

BONUS: Imperfect Action: How To Start Something New (Client Story)

One of the greatest things that hold consultants back is the fear of taking imperfect action. Too often, we get obsessed about how everything should perfect before we even think about starting something even as simple as a webinar. We want to be sure enough people will attend and that every last detail is in order. Guess what? It will never be perfect. Not every person you reach out to will be attending that webinar of yours. But there is still so much you can get from just moving forward with that initiative and putting your message out to the remaining three people in the audience. It’s all about leverage. Michael Zipursky explains.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.com Mentioned in this episode:Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting
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Jan 25, 2021 • 39min

Why Branding Matters (& How To Evolve Your Consulting Brand) With Steve Morris: Podcast #171

Why should branding matter to consultants? After all, it wouldn’t matter what specific messaging you’re putting out as long as you have that intent to help people, right? Dead wrong. In this episode, Michael Zipursky and his guest drum in the importance of honing down into a niche and becoming an expert in it to be able to expand your earning potential. Steve Morris is an advisor, author, and speaker who has worked with thousands of business leaders since 1994. Steve’s educational background had nothing to do with business, but he effectively leveraged his fascination for human behavior to build his own design marketing agency, which he later sold. Steve may have worked inside an agency, but his insights on growing a consulting brand resonate even with independent consultants and small agency owners. Make sure to listen in and gather some wonderful advice on how you can evolve the perfect brand for your consulting business.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.com Mentioned in this episode:AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consultingGet Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow
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Jan 21, 2021 • 9min

BONUS: 10 Years To Become A Client? (Consulting Is A Long-Term Sales Cycle)

Retaining clients is undoubtedly challenging for many businesses, and that’s why Michael Zipursky was shocked to learn that one of theirs has been with him for ten years! For him, this boils down to the influence of follow-ups. He explains how they could have the opportunity to lose connection with this client, but follow-ups allowed them to keep the curiosity and engagement burning. He, therefore, challenges everyone to check what kind of follow-ups they are currently doing and how this could spell success if done the right way.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.com Mentioned in this episode:Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting
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Jan 18, 2021 • 41min

Enhance Your & Your Client's Lives Using Transformational Leadership With Nick Jankel: Podcast #170

We all have the potential to change our lives better than it is now. But, admittedly, many of us need guidance on how to achieve that. In this episode, Nick Jankel shows you the power of transformational leadership. He joins Michael Zipursky to tell us all about it with his experiences and the wisdom gained through that as a leadership coach, speaker, and consultant. He also shares his own start building an innovation agency and how he was able to reach out to well-known organizations. Nick then talks about how a book is the 21st-century business card, taking us into his own writing process, story structure, and more. Join him in today’s show to see how you can enhance your and your client’s lives.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.com Mentioned in this episode:Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting
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Jan 14, 2021 • 10min

BONUS: Consultants: You MUST Know This Metric To Grow (Customer Lifetime Value)

Many successful companies look to support their growth through marketing. Yet, many consultants are still hesitant to invest in this important business aspect. In this episode, Michael Zipursky takes you deep into marketing, particularly of the importance of your customer’s lifetime value. This growth metric proves to be particularly helpful if you wish to not only get your clients' stay but also to identify what you need to do to market more. Are you investing well in this area? Join Michael in today’s solo conversation to learn more. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.com Mentioned in this episode:Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting
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Jan 11, 2021 • 42min

How To Demand Business - Building Attention With PR Expert Jennefer Witter: Podcast #169

Many for-profits and nonprofits are making a lot of impact in the world without getting the attention that they deserve. But getting attention is not just something to feel good about; you need to build it intentionally if you are to spread word about your good deeds, get more revenue and be able to help even more people. At The Boreland Group, CEO Jennefer Witter and her team help organizations capture more than their fair share of that attention using a variety of PR tactics that have worked beautifully for clients like Luckett & Farley, the US Naval Institute, Women’s Initiative Foundation and many more. As she chats with Michael Zipursky, we learn why Jennefer left a well-established executive role at Ketchum and dedicated the rest of her career to entrepreneurship in the field of PR. Listen in for some wonderful advice about building a successful consulting business, as well as some tips on PR and strategic marketing for solo consultants and small firm owners.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.com Mentioned in this episode:Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting
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Jan 7, 2021 • 9min

BONUS: The Best Way To Reach C-Level Consulting Executives

Reaching your audience is pretty impossible if you are bombarding them with bland sales messages. Michael Zipursky calls every entrepreneur to provide solutions to their target market instead of simply trying to close a sales deal, allowing them to gain that sought-after trust. If you can make yourself available to help at all times rather than being a salesperson, people gravitate towards you in a much rewarding manner.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.com Mentioned in this episode:AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consultingGet Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow
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Dec 31, 2020 • 10min

BONUS: Marketing Mindset For Consultants - Keep Your Foot On The Pedal

As people become more successful in their consulting business, marketing often becomes the first casualty. This mindset would have it that since you’re in a great place now where you’re getting clients and you’re busy delivering, why bother spending your time on marketing efforts? Understandably, marketing isn’t the most enjoyable of processes, but the more successful consultants recognize at some point that it is essential. Michael Zipursky takes a few minutes in this bonus episode to explain why keeping the foot on the marketing pedal makes sense, whether you’re just starting or you’re already successful and looking to scale.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.com Mentioned in this episode:Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting
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Dec 28, 2020 • 13min

BONUS: A Personal Message From Michael To All Consultants

This year has certainly been one of the most challenging ones in living memory. Michael Zipursky sends a personal message to all consultants and does a 2020 review with eyes of gratitude and positivity. He underlines the resiliency developed by businesses in the time of pandemic and how they found growth despite the losses. Michael also shares how his own team grew, from the new additions to his group to the record number of people who joined the Momentum Program and Clarity Coaching Program.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.com Mentioned in this episode:AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consultingGet Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow
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Dec 24, 2020 • 11min

BONUS: Consulting Business Productivity - Why You MUST Build A Team

Do you want to know how you can grow your business without feeling overwhelmed? The answer is so much closer than you think. Michael Zipursky explains why you must build a team. In this bonus episode, he talks about the tendency of many business leaders to do everything themselves. He emphasizes the need to create a system and bring on team members so you can do things at your highest and best use. Create more value and a bigger impact on your business. Join Michael in today’s show.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.com Mentioned in this episode:Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow AI is Transforming Consulting. Don't Get Left Behind.Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting

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