Growth Think Tank

The content marketing revolution is growing even more important. Forward thinking companies are starting to think like "old school" publishers. The are developing content that teaches the marketplace something new. Our guest today is Byron White with Writer Access. Discover the power elements if content marketing so you can develop your marketing strategy. Get the show notes for 258 | How to Create Content Marketing Strategy for Your Business with Byron White Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ByronWhite #Marketing #ContentMarketingRevolution #Episode258 #Podcasts Give Leaders in the Trenches a review on iTunes!

When you have success in ONE WAY, the tendency is to look at new ventures through the same lens. In other words, when a something works why change it. Marc Werner, founder of Nature Sleep, didn't want to fall into that path of thinking. He comes form Werner family where ladders were their thing. The market for ladders has been amazing over the decades; however, Marc's new venture had to change with the times. Listen to Marc's process for developing a new company in the bedding market. Get the show notes for 257 | How to Win in Today’s Market with Marc Werner Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Sucess #MarketforLadders #Episode257 #Podcasts Give Leaders in the Trenches a review on iTunes!

Most people focus on more traffic. They want new sources of traffic. However, traffic is only part of the solution to a growth in your business. One of the most important aspects of business growth is understanding "conversion." Our guest is an expert in CRO (Conversion Rate Optimization). Join Tim Ash from SiteTuners on what does it take to create an effective CRO project for a website. It is more than button colors and headlines. Get the show notes for 256 | CRO – Aligning the Needs of Your Visitors to Your Website with Tim Ash Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @tim_ash ‏#Traffic#Conversion #Episode256 #Podcasts Give Leaders in the Trenches a review on iTunes!

Getting to 10 employees requires you to make some drastic changes in your leadership and management side. It is even more of change to get to 50 employees. Today, I interview Joe Holland with Video Blocks to uncover the shifts he had to make to grow his company. We share specifically what he had to "let go" of. Get the show notes for 255 | Growing Your Company from 1 to 10 to 50 Employees with Joel Holland Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @joelkentholland ‏#Leadership #Letgo #Episode255 #Podcasts Give Leaders in the Trenches a review on iTunes!

Using online training (webinars) is an excellent way to establish your expertise and authority. The next level approach is using "automated webinars. Our guest today is Casey Zeman who is the founder of Easy Webinar. We talk about a simple sequence or strategy to get more leads and therefore more sales for your business. Get the show notes for 254 | The New Strategies of Automated Webinars with Casey Zeman Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @CaseyZeman #OnlineTraining #Authority #Episode254 #Podcasts Give Leaders in the Trenches a review on iTunes!

Leadership is different and has not changed either. Now is the time to examine your leadership strategies to improve your goal setting. Discover the new approaches that our guests give us. Mitch Axelrod shares how he looks at goal setting and why the process must change. Get the show notes for 253 | A new dynamic in Leadership with Mitch Axelrod Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @mitchaxelrod #Leadership #NewApproaches #GoalSetting #Episode253 #Podcasts Give Leaders in the Trenches a review on iTunes!

How to get your Facebook Ads to work...today we talk with Molly Pittman. I want to say "THE" Molly Pittman because I am such a fan of her work. Molly is the VP of Marketing for Digital Marketer. She is also a co-host at the Perpetual Traffic podcast. She shares her 4 tips to fix your facebook ads. Get the show notes for 252 | Celebrate 3 Years – What Happens When Your Facebook Ads Aren’t Working with Molly Pittman Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #PerpetualTrafficpodcast #DigitalMarketing  #Episode252 #Podcasts Give Leaders in the Trenches a review on iTunes!

Video will continue to be more important to share you story and reach new customers. You don't have to create Super Bowl style commercials, but you will miss opportunities if you don't learn to use video for your business. Our guest today is Steve Gumm who works with companies to improve the human-to-human experience. He loves to use video to share stories and value bombs. Steve is the founder of Drop In Local in Chicago, IL. Get the show notes for 251 | How to Use Video To Drive High-Value Clients with Steve Gumm Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @stevegumm #HumanExperience #Commercials  #Episode251 #Podcasts Give Leaders in the Trenches a review on iTunes!

Innovation means different things to different people. I agree with our guest today, Tamara Kleinberg (founder of Go To Launch Street) about innovation. Innovation is a process of thinking differently and acting on it. Ideas are cool and interested, but really don't mean that much. It is the implementation of the ideas that drives innovation. Our guest today is a speaker and brand strategist that helps companies innovate in today's fast changing world. Get the show notes for 250 | Innovation Is a Competitive Advantage with Tamara Kleinberg Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @LaunchStreet #Innovation #BrandStrategiest  #Episode251 #Podcasts Give Leaders in the Trenches a review on iTunes!

If you are in marketing, you likely know of Ryan Deiss. Ryan is the founder and CEO of DigitalMarketer. Over the last 36 months Ryan and his team have invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests.  Today we talk about how to get traction for your business. In the practical and actionable portion of the interview, Ryan shares the #1 place to start that you can do this week to drive your business forward. Get the show notes for 249 | How to Break Through The Noise – The One Strategy You Need with Ryan Deiss Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ryandeiss #DigitalMarketer #Marketing #Episode249 #Podcasts Give Leaders in the Trenches a review on iTunes!