Growth Think Tank

The competitive edge of business is getting harder and harder to grab. Before anything, you must captivate your audience with your messaging. In other words, you must FASCINATE them. Today, I'm honored to share my interview with Sally Hogshead. Sally is a renowned speaker and marketing expert who has created a compelling way to increase your competitive advantage and "fascinate" your prospects. Sally Hogshead is a New York Times bestselling author, Hall of Fame speaker, chief executive officer of Fascinate, Inc and a former advertising executive. Get the show notes for 277 | Finding Your Competitive Advantage with Sally Hogshead Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @SallyHogshead #MarketingExpert #Executives #Advertising #Culture Give Leaders in the Trenches a review on iTunes!

How do you build a business when it is so common to be positioned as a commodity? One aspect of that is to be intentional about how to be remarkable. Being remarkable is worthy of sharing with others. Today's interview is with Sue Falcone who operates the speaker bureau, , and she shares wisdom on being remarkable. You don't have to be a speaker to gain insight from this interview. Get the show notes for 276 | How to Be Remarkable with Sue Falcone Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Insights #Executives #Speaker #Interview Give Leaders in the Trenches a review on iTunes!

Tim Sanders is an expert in relationship building. In today’s world of takers and money makers, Tim believes in approaching business with the utmost compassion. In fact, this is what led him to his first of multiple million dollar deals. Adding value to the lives of others and stepping into the market with a charitable attitude is the new name of the game. Tune in as we delve deep on building stronger relationships. Get the show notes for 275 | The Killer Question to Build Relationships with Tim Sanders Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @sanderssays ‏#Business #Market #Expert #Compassion Give Leaders in the Trenches a review on iTunes!

We hear all about creating your BRAND in business. The most common approach is to focus 100% on a company brand. However, I believe that having a strong personal brand will fuel success in many ways. I have admired our guest today for years in what he has built in his industry. He answers the question...Company Brand or Personal Brand? He is Rand Fishkin of Moz, the premier resource for SEO tools in the industry. Rand is an icon to so many that have grown up learning from his training. Get the show notes for this interview. Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Brand #Business #PersonalBrand #SEOTools Reviews on iTunes: Click Here

The process of growth and achieving more in business is often a study of others. We begin to look at their way of growing and even mimicking their way of showing up. However, it is common to lose touch in who you are. The best path to a new destination is to be more of you. Taki Moore, master coach and coach to coaches, shares insights on why being YOU is so important. And Taki is certainly someone that is at home being Taki. Get the show notes for 273 | How to Be More of You with Taki Moore Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @takimoore #Growth #Business #Insights #Coach Give Leaders in the Trenches a review on iTunes!

Business has a tendency to wrap us up into our numbers and all the growth aspects of the company. However, one reason we are all in business is to give back in some way. I believe you should give back now. Our guest today is Cole Hatter. Cole is the founder and host of a major conference about making life matter, THRIVE. In the interview, he shares his journey of making millions and realizing that he can do so much more than he was doing. Get the show notes for 272 | Making Life Matter Now with Cole Hatter Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @colehatter ‏#Growth #Business #Journey #Founder Give Leaders in the Trenches a review on iTunes!

When you get a chance to speak on a stage or to a group of people, you are likely focus on the "content" that you intend to delivery. However, it is more important to connect to the hearts and souls of the audience. Today's guest is Tricia Brouk who will help you understand the deeper elements of "connecting" with the audience. Get the show notes for 271 | How to Give a Speech that Connects with Tricia Brouk Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @TriciaBrouk ‏#Speak #Connecting #Audience #People Give Leaders in the Trenches a review on iTunes!

Michael Bungay Stanier, founder of Box of Crayons, shares he and his team of facilitators teach 10-minute coaching so busy managers build stronger teams and get better results. On this episode, we dive deep into what it truly means to do GREAT work. Impactful work. Meaningful work. Change the way you lead forever, by staying in that hungry mode of curiosity.   Get the show notes for 270 | Activating The Coach Inside You with Michael Bungay Stanier Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @boxofcrayons ‏#Coaching #Founder #Teams #Curiosity Give Leaders in the Trenches a review on iTunes!

Marketing genius Noah Kagan joins us today to talk about how the world of Marketing is changing every day. We dive in deep into how to stay relevant in today’s rapidly changing world. Find out why being in tune with the frequent changes requires you to be humble and dropping your ego! How can you become the master of your craft? Find out where the market is going and the marketing tools Noah recommends on this episode!   Get the show notes for 269 | How to Improve Your Marketing with Noah Kagan Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @noahkagan #Changes #Market #Episode269 #Podcasts Give Leaders in the Trenches a review on iTunes!

Do you know what Game Theory is? Game Theory was created to help entrepreneurs reflect on the actions they take in day-to-day life. The game itself encourages a playful approach to different ways of winning (note: money is NOT the only way we win!) and increases creativity in the way solutions are determined. FreshBiz Global is a featured GameChangers 500 company alongside companies like Mindvalley, WholeFoods, Kickstarter, and Zappos. Join us on this episode as we dive into how to play a better game!   Get the show notes for 268 | Making A Quantum Leap Using Game Theory with Simcha Gluck Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @SimchaGluck ‏#GameChangers #Approach #Episode268 #Podcasts Give Leaders in the Trenches a review on iTunes!