Growth Think Tank

The Evolution of Public Relations (PR) has been needed for years now. In fact, I still get nearly 100 pitches per month to be on my show. 99% of them are old-school approaches to share their amazing client. It is rare that any of them actually take the time to do anything specific to me. The guest today is Donna Cravotta with Social Pivot PR. Donna shares her wisdom on the changes in the industry and what that means for you. Get the show notes for 305 | The Evolution of PR with Donna Cravotta Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @DonnaCravotta ‏and @GeneHammett #Evolution #PublicRelations #wisdom Give Leaders in the Trenches a review on iTunes!

The use of Internal Brand Ambassadors is not new and yet so few have used this strategy well. One company that has embraced their employees to be Brand Ambassadors is Salesforce. Our guest is Ludo Ulrich who is the chief in charge of developing deeper awareness in the startup community about the company, products, and services offered by Salesforce. Ludo shares how he has developed this role and the importance for the organization. Get the show notes for 304 | The Brand Ambassador Series: Salesforce with Ludo Ulrich Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @ludoulrich ‏and @GeneHammett #InternalBrandAmbassadors #organization #employees Give Leaders in the Trenches a review on iTunes!

Fast growth companies understand the value of core values, purpose and people that allow for the culture to support the growth. Hiring right and developing leaders from within becomes critically important. My guest today is Bob Ruffalo, CEO of Impact Branding and Design. Bob shares how his use of Internal Brand Ambassadors impacts more than growth, but the growth of the people too. Get the show notes for 303 | The Brand Ambassador Series: CEO of Impact, Bob Ruffolo Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @BobRuffolo ‏and @GeneHammett #growth #leaders #Branding Give Leaders in the Trenches a review on iTunes!

Ron McMurtie, CMO of Sage talks to us about the Evolution of Marketing. Where being ahead of the game means staying relevant with their customers. In today’s world of marketing, it is not about mapping out their customer journey. It is about allowing the customer to map out their own journey. By managing a team where each person serves based on their specialty, Ron and his team at Sage can meet their clients where they currently are. This is what gives Sage their competitive advantage! Get the show notes for 302 | The Brand Ambassador Series: CMO of Sage Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @ronmcmurtrie ‏and @GeneHammett #journey #clients #Marketing Give Leaders in the Trenches a review on iTunes!

Discover how empire builders are letting others build an empire for themselves. Keller Williams Realty has embarrassed the idea of "Internal Brand Ambassadors." The interview today is with Geoff Woods who shares how he has stepped in as VP of The One Thing. He is a perfect example of Brand Ambassadors sharing the message and taking ownership for growth. Get the show notes for 301 | The Brand Ambassador Series: VP of The One Thing Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @geoffwoods ‏and @GeneHammett #BrandAmbassadors #empirebuilders #ownership Give Leaders in the Trenches a review on iTunes!

Christi Olsen is a leader for digital marketing teams. On this episode, she talks about her passion for empowering these teams to speak onstage effectively to convey their true marketing message. Christi is an expert on how to put the customer first. We talk about why this is the foundation for any business and how you can adopt and integrate this lens too. Get the show notes for 300 | The Brand Ambassador Series: Microsoft Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @ChristiJOlson ‏and @GeneHammett #business #customerfirst #digitalmarketing Give Leaders in the Trenches a review on iTunes!

So, you’ve achieved the level of success you’ve always wanted, but you thought you’d feel better than you actually do. Our guest, Craig Filek, created Purpose Mapping. Purpose Mapping is about grounding who you are and how you serve others. On this episode, we dive into cultivating a daily practice that boosts dopamine levels to help you carry out the actions needed to take those key action steps. This is about getting into your genius zone and actually doing what you are wired to do! Get the show notes for 299 | Activating The Purpose Within Craig Filek Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @CraigFilek ‏and @GeneHammett http://bit.ly/2Iud5jq #cultivating #key #PurposeMapping Give Leaders in the Trenches a review on iTunes!

Russ Perry wants you to ask yourself what is making your life hard. Are you willing to give that up? For Russ, it was his relationship with alcohol. It was holding him back from being the best he could be. What are you addicted to? What is holding you back from living a life? On this episode, we talk about the myths we buy into as entrepreneurs and how to create a business based on our values. This episode is about how to feeling fulfilled now and not later. Get the show notes for 298 | The Sober Entrepreneur with Russ Perry Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @russperry ‏and @GeneHammett #entrepreneurs #myths #business Give Leaders in the Trenches a review on iTunes!

Greg Centineo is all about working with your team to cultivate hypergrowth. The journey of Hypergrowth is not a solo process. Growth is about building clear intention collaboratively with your team. It is about the power of a shared vision. Companies stop growing because leaders think they forget to nurture the very people who work for them. On this episode, we talk about how to continually evolve and grow with intention. Get the show notes for 297 | Growth is Not An Accident with Greg Centineo Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @gregcentineo ‏and @GeneHammett #Hypergrowth #Growth #leaders Give Leaders in the Trenches a review on iTunes!

On this episode, I take a moment to reflect back on all the wins and lessons learned over 2017. Plus, I share what I’ve got planned for 2018. This year marked the year where I got to publish my book “The Trap of Success.” I also got to speak on stage 25 different times. It’s been a productive years and I can’t wait to share with you what I’ve got coming up in 2018! Get the show notes for 296 | What I Learned To Help You Grow – Year End Review Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Success #TheTrapofSuccess #Book Give Leaders in the Trenches a review on iTunes!