Growth Think Tank

Developing a content strategy is often overlooked. Either we become reactive and create content when we feel like it. Or we fail to create content that aligns with our goals and leads people through the customer journey. I generate a ton of content. Over the years, I have discovered the power of developing a content strategy. Today's guest is Michael Brenner, who is an expert in content strategy for B2B companies. Tune-in to today's interview where Michael shares his wisdom on developing a content strategy. Get the show notes for Developing a Content Strategy with Michael Brenner Click to Tweet: Listening to an amazing episode on Leaders in the Trenches featuring Michael Brenner with your host @GeneHammett https://www.genehammett.com/434 #DevelopingaContentStrategy #Leadership #GHepisode434 #LITTepisodes #Podcasts Give Leaders in the Trenches a review on iTunes!

Better 1 on 1 meetings with your direct reports starts with a better understanding of the person that you are talking too. If you understand what they want to accomplish, the progress they have made lately, and the challenges they are facing, your 1 on 1 meetings with each employee will improve. There are many ways to tune in to them before the meeting. Today's guest is David Hassell, CEO of 15five.com. Their software enables you to tune-in to what is going on with your people and creates powerful ways to lead them. David shares some research the company has collected that will improve your 1 on 1 meetings. Get the show notes for How to Have Better One-on-One Meetings with David Hassell Click to Tweet: Listening to an amazing episode on Leaders in the Trenches featuring David Hassell with your host @GeneHammett https://www.genehammett.com/433 #1on1Meetings #Leadership #GHepisode433 #LITTepisodes #Podcasts Give Leaders in the Trenches a review on iTunes!

Operationalizing Your Values is a process that takes understanding and application of values to the deepest levels in the company. When you operationalize your values, you create a way for the people to live and work according to the values of the company. Operationalizing your value is often skipped. Most of the time it is overlooked. Entrepreneurial leaders are often optimistic. They are so optimistic that they believe once the values are created, that everyone will change the way they behave at work. Our guest today is Brandon Hull. He is VP of Strategy and Sales, Pacific Digital Group. We talk about why operationalizing your values is so important and to do it in today's workplace. Get the show notes for Operationalizing Your Values with Brandon Hull Click to Tweet: Listening to an amazing episode on Leaders in the Trenches featuring Brandon Hull with your host @GeneHammett https://www.genehammett.com/432 #OperationalizingYourValues #Leadership #GHepisode432 #LITTepisodes #Podcasts Give Leaders in the Trenches a review on iTunes!

Leading a rebrand is a challenge no matter what the business. But when you have a brand with a legacy in their market the biggest challenge is aligning people inside and outside the company to this new change. Our guest today is David Marine, Chief Marketing Officer for Coldwell Banker. David shares his strategies so you can learn from the process. where he positively influences consumers and the brand's global network on a mass scale from his management of world-class, award-winning advertising campaigns to elevating Coldwell Banker's digital footprint each year with his creativity in regard to content and video creation which has garnered well over 100 million video views. Get the show notes for Leading a Rebrand with Coldwell Banker Click to Tweet: Listening to an amazing episode on Leaders in the Trenches featuring @david_marine with your host @GeneHammett https://www.genehammett.com/431 #LeadingArebrand #Leadership #GHepisode431 #LITTepisodes #Podcasts Give Leaders in the Trenches a review on iTunes!

Buy-in for a shared vision of the company is a powerful force for growth. A shared vision is one with the alignment of direction. It like the crew boat that has all the crew members rowing together in rhythm. Today's guest is Steve Wiggins, Founder, and Chairman of Remedy. Steve has over 30 years of experience in launching and managing companies in multiple sectors of healthcare, including healthcare services, health insurance, specialty pharmaceuticals, medical technology, and healthcare information technology. We talk about what is Buy-in and why it matters. We talk about the critical elements of a shared vision so that you can align your team. Get the show notes for Creating Buy-In for Your Shared Vision with Steve Wiggins Click to Tweet: Listening to an amazing episode on Leaders in the Trenches featuring Steve Wiggins with your host @GeneHammett https://www.genehammett.com/430 #SharedVision #Leadership #GHepisode430 #LITTepisodes #Podcasts Give Leaders in the Trenches a review on iTunes!

Learning to lead in today's world is critical. We must let go of attempts to control our people if we want them to think for themselves. There is no micro-management in today's fast pace of change for companies that are growing fast. Today's guest is Ron Williams, author of Learning to Lead. Ron is the former chairman, president, and chief executive officer (CEO) of Aetna Inc., a diversified benefits company. We talk about the importance of learning to lead in today's growth. You will discover the essentials in learning to lead. Get the show notes for Learning to Lead by Leading Yourself First with Ron Williams Click to Tweet: Listening to an amazing episode on Leaders in the Trenches featuring Ron Williams with your host @GeneHammett https://www.genehammett.com/429 #LearningtoLead #Leadership #GHepisode429 #LITTepisodes #Podcasts Give Leaders in the Trenches a review on iTunes!

Your superpower holds the key to massive growth and increased ease in your business growth journey. What is your superpower? In my initial years of growing my company and my team, I had no idea about this concept of superpowers. I discovered over the years that it is best to let people work form their strengths. Tuning into your superpower will give you a road map to success. Knowing how to determine the superpower of others will make you a better leader too. Today, I share with you a simple framework that you can use to help you find your superpower and those of the people that work with you. When you take the time to map out the superpowers, you will be able to grow faster. Discover what is your superpower. Use your superpower to help your team grow too. Get the show notes for What is your Superpower and Making Others the Hero of Their Story Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with your host @GeneHammett https://www.genehammett.com/428 #WhatisYourSuperpower #Leadership #GHepisode428 #LITTepisodes #Podcasts Give Leaders in the Trenches a review on iTunes!

We all have inflection points in our businesses and the journey of leadership. The question is how will you meet those opportunities for growth. The inflection points of growth as a leader sometimes require you to bite your tongue. This is important if you want to get the highest value from your employees. Today, I share with you insights from Gary Georke, CEO of Clarity Voice. He talks about his inflections points in the full interview. Get the show notes for The Inflection Points of Growth as a Leader with Gary Goerke Click to Tweet: Listening to an amazing episode on Leaders in the Trenches featuring Gary Goerke with your host @GeneHammett https://www.genehammett.com/427 #RInflectionPointsofGrowth #Leadership #GHepisode427 #LITTepisodes #Podcasts Give Leaders in the Trenches a review on iTunes!

Retaining rockstars at your company will help you create a team that can innovate and navigates change. I talk to many leaders that stress about retaining rockstars. It starts with a strong mission and includes the ability to recruit rockstars. Today, I share with you the truth about retaining rockstars that I learned from my interviews with the Inc 500 leaders. They are proud of the revenue growth that put them in the Inc 500, but these leaders are more proud of their retention numbers. They have nearly zero turnover rate. Get the show notes for Recruiting and Retaining Rockstars Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with your host @GeneHammett https://www.genehammett.com/426 #RetainingRockstars #Leadership #GHepisode426 #LITTepisodes #Podcasts Give Leaders in the Trenches a review on iTunes!

The cost of retention is massive for companies that have employees leaving before you are ready for them to go. To calculate the cost of retention you want to make sure you include the direct and indirect costs. My guest today is Stephen King, CEO of Growth Force. Growth Force is an outsourced accounting company that has done extensive research on the cost of retention. We talk about how you can calculate it for yourself and what you can do about it to make sure it is not an issue for you. Discover your cost of retention in today's interview. Get the show notes for How to Calculate the Cost of Retention with Stephen King Click to Tweet: Listening to an amazing episode on Leaders in the Trenches featuring @skingGForce with your host @GeneHammett https://www.genehammett.com/425 #CostofRetention #Leadership #GHepisode425 #LITTepisodes #Podcasts Give Leaders in the Trenches a review on iTunes!