
Head Heart & Boots
Want to grow your business, change lives and leave behind a legacy you can be proud of? Join us as we discuss the strategies and actionable-concepts that will equip you and your teams to do just that. You can expect weekly episodes ranging from guest focused interviews to tactical strategy sessions all focused on giving our listeners the tools they need to push the limits. https://www.floodlightgrp.com
Latest episodes

Apr 27, 2024 • 34min
Ep 124 - "Unlocking Industry Secrets: KnowHow LIVE At RIA"
Dive into the game-changing world of restoration with Chris, Brandon, and industry guru Leighton on the latest "Head, Heart, and Boots" episode. They're slicing through the big issues with the "Cost of Doing Business" survey and revealing how data is the secret ingredient to professionalizing the industry.
What You'll Discover:
Tackling Industry Hurdles: Get the lowdown on the economic challenges shaking up the restoration scene and how unity is our secret weapon.
Game-Changing Tools: Zoom in on the "Cost of Doing Business" survey led by Leighton and the Restoration Industry Association, setting the financial pace for everyone.
Data-Driven Success: See how smart data use is improving businesses and securing futures.
Peek into the Future: Explore how private equity and insurance tweaks could transform the industry landscape.
Don't miss out! Tune in, turn up the volume, and transform the way you think about restoration. Check out the episode, spread the word, and let's make waves together! For more juicy details, visit floodlightgrp.com/audit and costofrestoration.com.
#HeadHeartBoots #Entrepreneurship #CostOfDoingBusiness
Thank you sponsors!
Liftify is for restorers who are looking to accelerate their online reviews. Consistent and fresh Google Reviews are critical to growing your online presence and establishing trust with your brand. Don’t leave it to chance, partner with Liftify and let them capture the feedback your team has earned.
https://www.liftify.com/floodlight
AnswerForce transforms the restoration industry by providing round-the-clock answering solutions. Their skilled team ensures no call goes unanswered, capturing and qualifying leads, scheduling appointments, and enhancing customer satisfaction. Benefit from industry expertise, scalability, and customized scripting while saving costs compared to in-house solutions. With AnswerForce, your business growth potential becomes limitless.
https://www.answerforce.com/floodlight
C&R Magazine is the industry’s oldest and longest running media outlet. The team brings restorers all the current news, developments, education and resources that impact our business and the teams we lead. From print media to podcasts, C&R ensures the industry news you need is accessible from anywhere.
https://candrmagazine.com
Actionable Insights. The Actionable Xactimate Profile by Actionable Insights offers live guidance for more accurate and complete estimates in Xactimate, preventing costly errors and improving your team's workflow. It's an essential upgrade for enhanced estimating accuracy and efficiency.
https://getinsights.org/floodlight
Is Your Restoration Company Running at Peak Performance?
🔸Take the 15-minute Business Opportunity Audit.
https://www.floodlightgrp.com/audit
This quick audit analyzes 19 critical areas of your business against industry best practices.
Get a complete health check and roadmap to:
- Increase Profitability
- Improve Efficiencies
- Gain a Competitive Edge
Floodlight Consulting Group provides customized consulting and training support for restoration companies looking to grow and scale their business.
100% Tailored to each client
Formal consulting sessions for owners and key leaders
Full one-on-one access to the Floodlight team and their network of industry experts
https://www.floodlightgrp.com
Thank you partners!
We love our listeners and want them to have access to the very best in tech and supporting service providers possible. We've vetted each of our partners and highly recommend all of them as key assets to help ensure our listener’s success. As a way to honor our listeners, each of them has provided competitive DISCOUNTS. Simply click on the link below and take advantage of our ongoing partnerships.
https://www.floodlightgrp.com/premier-partners

Apr 16, 2024 • 34min
Ep 123 - Integrated leadership
"Balancing Act: Crushing It in Business Without Dropping the Ball at Home"
Dive into this lively episode of the Head, Heart, and Boots podcast where hosts Chris and Brandon tackle the real talk about balancing the hustle of business with the essentials of personal life. This is a perfect listen for entrepreneurs and leaders who are trying to keep their business sharp while making sure their personal life doesn’t fall by the wayside.
Sort Out Your Priorities: Get tips on managing your priorities effectively so you don’t drop the ball on what truly matters.
Strengthen Your Connections: Learn how to keep personal relationships strong and why they’re key to long-term business success.
Live and Work with Integrity: Discover the power of aligning your actions with your values in both your personal and professional life.
Thank you sponsors!
Liftify is for restorers who are looking to accelerate their online reviews. Consistent and fresh Google Reviews are critical to growing your online presence and establishing trust with your brand. Don’t leave it to chance, partner with Liftify and let them capture the feedback your team has earned.
https://www.liftify.com/floodlight
AnswerForce transforms the restoration industry by providing round-the-clock answering solutions. Their skilled team ensures no call goes unanswered, capturing and qualifying leads, scheduling appointments, and enhancing customer satisfaction. Benefit from industry expertise, scalability, and customized scripting while saving costs compared to in-house solutions. With AnswerForce, your business growth potential becomes limitless.
https://www.answerforce.com/floodlight
C&R Magazine is the industry’s oldest and longest running media outlet. The team brings restorers all the current news, developments, education and resources that impact our business and the teams we lead. From print media to podcasts, C&R ensures the industry news you need is accessible from anywhere.
https://candrmagazine.com
Actionable Insights. The Actionable Xactimate Profile by Actionable Insights offers live guidance for more accurate and complete estimates in Xactimate, preventing costly errors and improving your team's workflow. It's an essential upgrade for enhanced estimating accuracy and efficiency.
https://getinsights.org/floodlight
Is Your Restoration Company Running at Peak Performance?
🔸Take the 15-minute Business Opportunity Audit.
https://www.floodlightgrp.com/audit
This quick audit analyzes 19 critical areas of your business against industry best practices.
Get a complete health check and roadmap to:
- Increase Profitability
- Improve Efficiencies
- Gain a Competitive Edge
Floodlight Consulting Group provides customized consulting and training support for restoration companies looking to grow and scale their business.
100% Tailored to each client
Formal consulting sessions for owners and key leaders
Full one-on-one access to the Floodlight team and their network of industry experts
https://www.floodlightgrp.com
Thank you partners!
We love our listeners and want them to have access to the very best in tech and supporting service providers possible. We've vetted each of our partners and highly recommend all of them as key assets to help ensure our listener’s success. As a way to honor our listeners, each of them has provided competitive DISCOUNTS. Simply click on the link below and take advantage of our ongoing partnerships.
https://www.floodlightgrp.com/premier-partners

Apr 12, 2024 • 49min
Ep 122 - "Agent Relationships"
"Essential Listening for Restoration Business Owners: Learn to Master the Claim Process and Forge Stronger Partnerships with Insurance Agents for Outstanding Client Service"
In this episode of "Head, Heart, and Boots," hosts Chris and Brandon explore the critical role of relationships between restoration business owners and insurance agents in the claim process.
Key takeaways include:
The evolving responsibilities of insurance agents and the impact on claim processes, with a focus on State Farm’s agent draft authority.
Practical strategies for building and maintaining effective relationships with insurance agents.
Real-world stories from Chris and Brandon's consulting work, demonstrating how robust agent partnerships enhance claim resolutions and customer satisfaction.
Thank you sponsors!
Liftify is for restorers who are looking to accelerate their online reviews. Consistent and fresh Google Reviews are critical to growing your online presence and establishing trust with your brand. Don’t leave it to chance, partner with Liftify and let them capture the feedback your team has earned.
https://www.liftify.com/floodlight
AnswerForce transforms the restoration industry by providing round-the-clock answering solutions. Their skilled team ensures no call goes unanswered, capturing and qualifying leads, scheduling appointments, and enhancing customer satisfaction. Benefit from industry expertise, scalability, and customized scripting while saving costs compared to in-house solutions. With AnswerForce, your business growth potential becomes limitless.
https://www.answerforce.com/floodlight
C&R Magazine is the industry’s oldest and longest running media outlet. The team brings restorers all the current news, developments, education and resources that impact our business and the teams we lead. From print media to podcasts, C&R ensures the industry news you need is accessible from anywhere.
https://candrmagazine.com
Actionable Insights. The Actionable Xactimate Profile by Actionable Insights offers live guidance for more accurate and complete estimates in Xactimate, preventing costly errors and improving your team's workflow. It's an essential upgrade for enhanced estimating accuracy and efficiency.
https://getinsights.org/floodlight
Is Your Restoration Company Running at Peak Performance?
🔸Take the 15-minute Business Opportunity Audit.
https://www.floodlightgrp.com/audit
This quick audit analyzes 19 critical areas of your business against industry best practices.
Get a complete health check and roadmap to:
- Increase Profitability
- Improve Efficiencies
- Gain a Competitive Edge
Floodlight Consulting Group provides customized consulting and training support for restoration companies looking to grow and scale their business.
100% Tailored to each client
Formal consulting sessions for owners and key leaders
Full one-on-one access to the Floodlight team and their network of industry experts
https://www.floodlightgrp.com
Thank you partners!
We love our listeners and want them to have access to the very best in tech and supporting service providers possible. We've vetted each of our partners and highly recommend all of them as key assets to help ensure our listener’s success. As a way to honor our listeners, each of them has provided competitive DISCOUNTS. Simply click on the link below and take advantage of our ongoing partnerships.
https://www.floodlightgrp.com/premier-partners

Apr 4, 2024 • 1h 5min
Ep 121 - "Tomorrow's Restorers" With Dr. Jake Avila
Dive into a new episode of "Head, Heart, and Boots" where Chris and Brandon chat with Dr. Jake Avila from Middle Tennessee State University about a super cool project he is working on – a degree program that’s all about getting into the nitty-gritty of restoration construction management. This isn’t your average chat about education; it's a deep dive into a program that’s set to shake up the restoration industry by pumping out pros who know their stuff from day one.
Why You Gotta Check This Out:
Filling the Talent Pool: Ever wonder where all the skilled restoration folks are hiding? Well, the potential of this program is about to make finding skilled help a whole lot easier for the industry.
Kickstart Your Career: For those wondering if restoration’s their jam, this episode shines a light on how robust and recession-proof this field can be, offering a slew of opportunities regardless of economic ups and downs.
A Call to the Pros: Hear how your business can get in on the ground floor of this educational revolution. It’s a chance to mold the future workforce and maybe even find your next star employee.
Education That Empowers: Get inspired by the vision behind the program. It's not just about filling jobs; it’s about building a community of passionate, skilled individuals ready to take the restoration world by storm.
This episode isn’t just talk. It’s a rallying cry for industry folks, potential students, and anyone who's keen on making a real difference in the restoration sector. Tune in to discover how you can be part of this game-changing move, whether by throwing your support behind the program or jumping into a career path that’s as rewarding as it is resilient.
Contact Dr. Jake Avila: http://www.mtsu.edu/give , jacob.avila@mtsu.edu
Thank you sponsors!
Liftify is for restorers who are looking to accelerate their online reviews. Consistent and fresh Google Reviews are critical to growing your online presence and establishing trust with your brand. Don’t leave it to chance, partner with Liftify and let them capture the feedback your team has earned.
https://www.liftify.com/floodlight
AnswerForce transforms the restoration industry by providing round-the-clock answering solutions. Their skilled team ensures no call goes unanswered, capturing and qualifying leads, scheduling appointments, and enhancing customer satisfaction. Benefit from industry expertise, scalability, and customized scripting while saving costs compared to in-house solutions. With AnswerForce, your business growth potential becomes limitless.
https://www.answerforce.com/floodlight
C&R Magazine is the industry’s oldest and longest running media outlet. The team brings restorers all the current news, developments, education and resources that impact our business and the teams we lead. From print media to podcasts, C&R ensures the industry news you need is accessible from anywhere.
https://candrmagazine.com
Actionable Insights. The Actionable Xactimate Profile by Actionable Insights offers live guidance for more accurate and complete estimates in Xactimate, preventing costly errors and improving your team's workflow. It's an essential upgrade for enhanced estimating accuracy and efficiency.
https://getinsights.org/floodlight
Is Your Restoration Company Running at Peak Performance?
🔸Take the 15-minute Business Opportunity Audit.
https://www.floodlightgrp.com/audit
This quick audit analyzes 19 critical areas of your business against industry best practices.
Get a complete health check and roadmap to:
- Increase Profitability
- Improve Efficiencies
- Gain a Competitive Edge
Floodlight Consulting Group provides customized consulting and training support for restoration companies looking to grow and scale their business.
100% Tailored to each client
Formal consulting sessions for owners and key leaders
Full one-on-one access to the Floodlight team and their network of industry experts
https://www.floodlightgrp.com
Thank you partners!
We love our listeners and want them to have access to the very best in tech and supporting service providers possible. We've vetted each of our partners and highly recommend all of them as key assets to help ensure our listener’s success. As a way to honor our listeners, each of them has provided competitive DISCOUNTS. Simply click on the link below and take advantage of our ongoing partnerships.
https://www.floodlightgrp.com/premier-partners

Mar 26, 2024 • 1h
Ep 120 - "Making Alex Duta" Part Two
Back at it again on the Head, Heart, and Boots Podcast, Brandon and Chris are diving into round two with the ever-inspiring Alex Duda. If you thought the first chat was full of gems, just wait until you hear what's up next. From the nitty-gritty of scaling up a business to juggling the balls of life without dropping any, Alex is laying down his journey from managing a hands-on restoration gig to leading a tech startup with big dreams and bigger challenges.
What You'll Get:
Real Talk on Discipline and Delegation: Why these aren't just buzzwords but lifelines for growing your biz.
Inside Scoop on Venture Capital: Alex pulls back the curtain on dealing with investors without losing your soul (or your company).
Life Lessons in Learning: How staying curious has been Alex's secret sauce for success.
The Juggle is Real: Alex shares his playbook on keeping fit, staying sane, and loving hard while building dreams.
Thank you sponsors!
Liftify is for restorers who are looking to accelerate their online reviews. Consistent and fresh Google Reviews are critical to growing your online presence and establishing trust with your brand. Don’t leave it to chance, partner with Liftify and let them capture the feedback your team has earned.
https://www.liftify.com/floodlight
AnswerForce transforms the restoration industry by providing round-the-clock answering solutions. Their skilled team ensures no call goes unanswered, capturing and qualifying leads, scheduling appointments, and enhancing customer satisfaction. Benefit from industry expertise, scalability, and customized scripting while saving costs compared to in-house solutions. With AnswerForce, your business growth potential becomes limitless.
https://www.answerforce.com/floodlight
C&R Magazine is the industry’s oldest and longest running media outlet. The team brings restorers all the current news, developments, education and resources that impact our business and the teams we lead. From print media to podcasts, C&R ensures the industry news you need is accessible from anywhere.
https://candrmagazine.com
Actionable Insights. The Actionable Xactimate Profile by Actionable Insights offers live guidance for more accurate and complete estimates in Xactimate, preventing costly errors and improving your team's workflow. It's an essential upgrade for enhanced estimating accuracy and efficiency.
https://getinsights.org/floodlight
Is Your Restoration Company Running at Peak Performance?
🔸Take the 15-minute Business Opportunity Audit.
https://www.floodlightgrp.com/audit
This quick audit analyzes 19 critical areas of your business against industry best practices.
Get a complete health check and roadmap to:
- Increase Profitability
- Improve Efficiencies
- Gain a Competitive Edge
Floodlight Consulting Group provides customized consulting and training support for restoration companies looking to grow and scale their business.
100% Tailored to each client
Formal consulting sessions for owners and key leaders
Full one-on-one access to the Floodlight team and their network of industry experts
https://www.floodlightgrp.com
Thank you partners!
We love our listeners and want them to have access to the very best in tech and supporting service providers possible. We've vetted each of our partners and highly recommend all of them as key assets to help ensure our listener’s success. As a way to honor our listeners, each of them has provided competitive DISCOUNTS. Simply click on the link below and take advantage of our ongoing partnerships.
https://www.floodlightgrp.com/premier-partners

Mar 20, 2024 • 45min
Ep 119 - "Trust Yo' Self!"
Dive into a transformative discussion on the power of self-trust with Brandon and Chris on the latest episode of Head, Heart, and Boots. Uncover the critical role of fulfilling self-promises in building self-confidence and navigating personal and professional growth. This episode provides actionable insights on enhancing discipline, balancing relationships, and the positive impact of small, consistent actions on your overall well-being. Learn how to combat self-betrayal by acting on positive instincts and setting achievable commitments. Whether it's improving fitness routines, enhancing team dynamics, or fostering stronger family connections, discover how trusting yourself can lead to profound changes in your life. Tune in for a motivational boost and practical tips on elevating your self-trust and achieving your goals.
KEY TAKEAWAYS:
Self-Promises Enhance Trust: Keeping small promises to yourself builds self-trust and confidence.
Small Actions, Big Impact: Regular, manageable commitments lead to significant self-improvement.
Avoid Self-Betrayal: Acting on positive instincts strengthens internal trust and self-esteem.
Routine Discipline Matters: Daily discipline proves your reliability to yourself, boosting confidence.
Benefits Extend Outward: Your reliability improves relationships and sets a standard for others.
Embrace Self-Awareness: Recognizing and realigning with your commitments is key to growth.
Start with Achievable Actions: Begin with small actions to build a habit of trustworthiness.
Thank you sponsors!
Liftify is for restorers who are looking to accelerate their online reviews. Consistent and fresh Google Reviews are critical to growing your online presence and establishing trust with your brand. Don’t leave it to chance, partner with Liftify and let them capture the feedback your team has earned.
https://www.liftify.com/floodlight
AnswerForce transforms the restoration industry by providing round-the-clock answering solutions. Their skilled team ensures no call goes unanswered, capturing and qualifying leads, scheduling appointments, and enhancing customer satisfaction. Benefit from industry expertise, scalability, and customized scripting while saving costs compared to in-house solutions. With AnswerForce, your business growth potential becomes limitless.
https://www.answerforce.com/floodlight
C&R Magazine is the industry’s oldest and longest running media outlet. The team brings restorers all the current news, developments, education and resources that impact our business and the teams we lead. From print media to podcasts, C&R ensures the industry news you need is accessible from anywhere.
https://candrmagazine.com
Actionable Insights. The Actionable Xactimate Profile by Actionable Insights offers live guidance for more accurate and complete estimates in Xactimate, preventing costly errors and improving your team's workflow. It's an essential upgrade for enhanced estimating accuracy and efficiency.
https://getinsights.org/floodlight
Is Your Restoration Company Running at Peak Performance?
🔸Take the 15-minute Business Opportunity Audit.
https://www.floodlightgrp.com/audit
This quick audit analyzes 19 critical areas of your business against industry best practices.
Get a complete health check and roadmap to:
- Increase Profitability
- Improve Efficiencies
- Gain a Competitive Edge
Floodlight Consulting Group provides customized consulting and training support for restoration companies looking to grow and scale their business.
100% Tailored to each client
Formal consulting sessions for owners and key leaders
Full one-on-one access to the Floodlight team and their network of industry experts
https://www.floodlightgrp.com
Thank you partners!
We love our listeners and want them to have access to the very best in tech and supporting service providers possible. We've vetted each of our partners and highly recommend all of them as key assets to help ensure our listener’s success. As a way to honor our listeners, each of them has provided competitive DISCOUNTS. Simply click on the link below and take advantage of our ongoing partnerships.
https://www.floodlightgrp.com/premier-partners

Mar 14, 2024 • 48min
Ep 118 - "Transforming First Impressions into Lasting Success in Restoration"
Discover essential tactics for transforming customer interactions into lasting business opportunities in the restoration industry. Learn about the power of first impressions, strategic customer engagement, seamless service transitions, and the importance of clear communication throughout projects. Dive into building trust, AI tools, lead conversion, tracking closing rates, optimizing client intake, and building successful client relationships in the restoration industry.

Mar 5, 2024 • 1h 11min
Ep 117 - "Navigating the Future with AI: Insights from David Obert"
In this thought-provoking episode of the Head, Heart, and Boots Podcast, hosts Chris and Brandon sit down with David Oburst, the Chief Product Officer at Verisk, to explore the fascinating world of artificial intelligence and its impact on personal growth, leadership, and the restoration industry. David shares his journey of self-discovery through the podcasting experience, revealing how it has challenged his perspectives and fostered personal growth.
Key Takeaways:
AI as an Enhancement: AI aims to augment human roles, improving efficiency and effectiveness. It frees up estimators and contractors to focus on complex tasks by handling routine activities.
Embracing AI: Restoration industry professionals, including estimators, should embrace AI and technology to stay competitive, enhance efficiency, and improve capabilities.
AI's Role in Restoration: AI will automate administrative tasks, refine estimate accuracy, assist in scheduling, and help identify repair items via images, streamlining operations and focusing on core services.
Human Element's Value: The human touch in building relationships and understanding client needs remains vital, as AI takes on more routine tasks.
Learning and Adapting: Professionals should keep abreast of AI advancements, learning to integrate these tools into their workflows for better efficiency and customer service.
Regulation and Ethics: Navigating the regulatory and ethical landscape of AI, including addressing biases and societal impacts, is essential for professionals.
Thank you sponsors!
Liftify is for restorers who are looking to accelerate their online reviews. Consistent and fresh Google Reviews are critical to growing your online presence and establishing trust with your brand. Don’t leave it to chance, partner with Liftify and let them capture the feedback your team has earned.
https://www.liftify.com/floodlight
AnswerForce transforms the restoration industry by providing round-the-clock answering solutions. Their skilled team ensures no call goes unanswered, capturing and qualifying leads, scheduling appointments, and enhancing customer satisfaction. Benefit from industry expertise, scalability, and customized scripting while saving costs compared to in-house solutions. With AnswerForce, your business growth potential becomes limitless.
https://www.answerforce.com/floodlight
C&R Magazine is the industry’s oldest and longest running media outlet. The team brings restorers all the current news, developments, education and resources that impact our business and the teams we lead. From print media to podcasts, C&R ensures the industry news you need is accessible from anywhere.
https://candrmagazine.com
Actionable Insights. The Actionable Xactimate Profile by Actionable Insights offers live guidance for more accurate and complete estimates in Xactimate, preventing costly errors and improving your team's workflow. It's an essential upgrade for enhanced estimating accuracy and efficiency.
https://getinsights.org/floodlight
Is Your Restoration Company Running at Peak Performance?
🔸Take the 15-minute Business Opportunity Audit.
https://www.floodlightgrp.com/audit
This quick audit analyzes 19 critical areas of your business against industry best practices.
Get a complete health check and roadmap to:
- Increase Profitability
- Improve Efficiencies
- Gain a Competitive Edge
Floodlight Consulting Group provides customized consulting and training support for restoration companies looking to grow and scale their business.
100% Tailored to each client
Formal consulting sessions for owners and key leaders
Full one-on-one access to the Floodlight team and their network of industry experts
https://www.floodlightgrp.com
Thank you partners!
We love our listeners and want them to have access to the very best in tech and supporting service providers possible. We've vetted each of our partners and highly recommend all of them as key assets to help ensure our listener’s success. As a way to honor our listeners, each of them has provided competitive DISCOUNTS. Simply click on the link below and take advantage of our ongoing partnerships.
https://www.floodlightgrp.com/premier-partners

Feb 27, 2024 • 53min
Ep 116 - "Accountability In Real Life"
In this episode of the Head, Heart, and Boots Podcast, Chris and Brandon tackle the critical topic of conflict resolution and management within business settings. This episode delves into the importance of creating a culture that navigates and resolves conflict effectively, emphasizing the significance of aligning actions with company values and standards.
This episode not only offers practical advice on conflict resolution and leadership but also serves as a compelling narrative on the complexities of managing a business and the importance of personal accountability and resilience in leadership roles.
Key Takeaways:
Conflict Resolution and Management: Chris and Brandon emphasize the importance of addressing conflicts head-on in a business environment. By sharing their personal experiences, they highlight the necessity of creating a culture where conflict is managed constructively, ensuring it doesn't become a bottleneck for growth.
Alignment with Company Values: The discussion about their internal conflict regarding task management on Monday.com illustrates how adhering to established values and standards is crucial for maintaining trust and integrity within a team.
Leadership Accountability: Chris and Brandon showcase their own vulnerabilities and missteps to demonstrate that effective leadership involves owning up to mistakes and taking immediate corrective action.
Transparency in Communication: The episode demonstrates the power of transparent communication in resolving conflicts and building a stronger team. By discussing their conflict openly, they set an example of how honesty and directness can lead to positive outcomes and stronger relationships.
Importance of Immediate Action: Highlighting the resolution of their internal conflict, this episode underscores the importance of taking immediate action to correct misalignments with company standards. Procrastination in addressing issues can compound problems, while prompt action can quickly restore trust and integrity.
Thank you sponsors!
Liftify is for restorers who are looking to accelerate their online reviews. Consistent and fresh Google Reviews are critical to growing your online presence and establishing trust with your brand. Don’t leave it to chance, partner with Liftify and let them capture the feedback your team has earned.
https://www.liftify.com/floodlight
AnswerForce transforms the restoration industry by providing round-the-clock answering solutions. Their skilled team ensures no call goes unanswered, capturing and qualifying leads, scheduling appointments, and enhancing customer satisfaction. Benefit from industry expertise, scalability, and customized scripting while saving costs compared to in-house solutions. With AnswerForce, your business growth potential becomes limitless.
https://www.answerforce.com/floodlight
C&R Magazine is the industry’s oldest and longest running media outlet. The team brings restorers all the current news, developments, education and resources that impact our business and the teams we lead. From print media to podcasts, C&R ensures the industry news you need is accessible from anywhere.
https://candrmagazine.com
Actionable Insights. The Actionable Xactimate Profile by Actionable Insights offers live guidance for more accurate and complete estimates in Xactimate, preventing costly errors and improving your team's workflow. It's an essential upgrade for enhanced estimating accuracy and efficiency.
https://getinsights.org/floodlight
Is Your Restoration Company Running at Peak Performance?
🔸Take the 15-minute Business Opportunity Audit.
https://www.floodlightgrp.com/audit
This quick audit analyzes 19 critical areas of your business against industry best practices.
Get a complete health check and roadmap to:
- Increase Profitability
- Improve Efficiencies
- Gain a Competitive Edge
Floodlight Consulting Group provides customized consulting and training support for restoration companies looking to grow and scale their business.
100% Tailored to each client
Formal consulting sessions for owners and key leaders
Full one-on-one access to the Floodlight team and their network of industry experts
https://www.floodlightgrp.com
Thank you partners!
We love our listeners and want them to have access to the very best in tech and supporting service providers possible. We've vetted each of our partners and highly recommend all of them as key assets to help ensure our listener’s success. As a way to honor our listeners, each of them has provided competitive DISCOUNTS. Simply click on the link below and take advantage of our ongoing partnerships.
https://www.floodlightgrp.com/premier-partners

Feb 23, 2024 • 1h 5min
Ep 115 - "The Halo Effect"
The episode of the Head, Heart, and Boots podcast featuring Chris and Brandon offers a wealth of insights on leveraging “the halo effect” to enhance customer experience and drive business transformation.
Key Takeaways:
Importance of First Impressions: The halo effect underscores the significance of making positive first impressions in every aspect of business, from the appearance of company vehicles and employee uniforms to the initial customer service interaction. These first impressions can heavily influence customer perceptions and expectations moving forward.
Proactive Problem-Solving and Communication: The discussion emphasizes the need for businesses to be proactive in addressing potential customer concerns and keeping them informed throughout the service process. This strategy helps mitigate negative experiences and reinforces a positive customer perception.
Consistency Across Touchpoints: Ensuring consistency in quality, appearance, and service across all customer touchpoints is crucial for maintaining the positive bias established by the halo effect. Inconsistencies can quickly undermine customer trust and satisfaction.
Cultivating a Customer-Centric Culture: Embedding a customer-centric approach into the company culture is essential for leveraging the halo effect. This involves training employees to prioritize customer needs and preferences and to communicate effectively, creating a consistently positive experience for customers.
Strategic Use of Feedback and Adaptation: Encouraging and utilizing customer feedback allows businesses to adapt their strategies and operations to better meet customer expectations. This adaptability can further enhance the positive perceptions created by the halo effect.
Harnessing the Halo Effect for Business Growth: The episode demonstrates how understanding and strategically applying the halo effect can be a powerful tool for business growth. By consistently creating positive experiences, businesses can build a loyal customer base and differentiate themselves in a competitive market.
Importance of First Impressions: The halo effect underscores the significance of making positive first impressions in every aspect of business, from the appearance of company vehicles and employee uniforms to the initial customer service interaction. These first impressions can heavily influence customer perceptions and expectations moving forward.
Thank you sponsors!
Liftify is for restorers who are looking to accelerate their online reviews. Consistent and fresh Google Reviews are critical to growing your online presence and establishing trust with your brand. Don’t leave it to chance, partner with Liftify and let them capture the feedback your team has earned.
https://www.liftify.com/floodlight
AnswerForce transforms the restoration industry by providing round-the-clock answering solutions. Their skilled team ensures no call goes unanswered, capturing and qualifying leads, scheduling appointments, and enhancing customer satisfaction. Benefit from industry expertise, scalability, and customized scripting while saving costs compared to in-house solutions. With AnswerForce, your business growth potential becomes limitless.
https://www.answerforce.com/floodlight
C&R Magazine is the industry’s oldest and longest running media outlet. The team brings restorers all the current news, developments, education and resources that impact our business and the teams we lead. From print media to podcasts, C&R ensures the industry news you need is accessible from anywhere.
https://candrmagazine.com
Actionable Insights. The Actionable Xactimate Profile by Actionable Insights offers live guidance for more accurate and complete estimates in Xactimate, preventing costly errors and improving your team's workflow. It's an essential upgrade for enhanced estimating accuracy and efficiency.
https://getinsights.org/floodlight
Is Your Restoration Company Running at Peak Performance?
🔸Take the 15-minute Business Opportunity Audit.
https://www.floodlightgrp.com/audit
This quick audit analyzes 19 critical areas of your business against industry best practices.
Get a complete health check and roadmap to:
- Increase Profitability
- Improve Efficiencies
- Gain a Competitive Edge
Floodlight Consulting Group provides customized consulting and training support for restoration companies looking to grow and scale their business.
100% Tailored to each client
Formal consulting sessions for owners and key leaders
Full one-on-one access to the Floodlight team and their network of industry experts
https://www.floodlightgrp.com
Thank you partners!
We love our listeners and want them to have access to the very best in tech and supporting service providers possible. We've vetted each of our partners and highly recommend all of them as key assets to help ensure our listener’s success. As a way to honor our listeners, each of them has provided competitive DISCOUNTS. Simply click on the link below and take advantage of our ongoing partnerships.
https://www.floodlightgrp.com/premier-partners