

The Edward Show
Edward Sturm
Founder and go-to-market stories from the lens of a world-class marketer.
Episodes
Mentioned books

Dec 13, 2023 • 9min
Hitting It From Different Angles
E161: People don't realize you can hit a subject from a million different angles to find the ones that stick. Once you find those sticky angles - they can be insanely lucrative. In this episode, I share stories about this and give an example of just how lucrative a quick shift in perspective about angles can be. #gotomarket #growthhacking #buildinpublic #marketing

Dec 12, 2023 • 11min
How Stripe Got Its First Customers (Part 2)
E159: How Stripe got its first users and customers - Part 2 of 2. Super motivating story - told by Ali Abouelatta in his First 1,000 Newsletter - https://www.first1000.co/ Part 2 has many creative guerilla marketing tactics Stripe used. Lots to learn from this one. #gotomarket #ycombinator #startups #buildinpublic

Dec 11, 2023 • 15min
How Stripe Got Its First Customers (Part 1)
E159: How Stripe got its first users and customers - Part 1 of 2. Super motivating story - told by Ali Abouelatta in his First 1,000 Newsletter - https://www.first1000.co/ This story is so good I forwarded it to all my founder friends when it was first released. Part 2 tomorrow. #gotomarket #ycombinator #startups #buildinpublic

Dec 10, 2023 • 11min
Marc Lou's First $1 Online
E158: Marc Lou shares his journey making $0 online to $1 online to $55,000/month online - and it's an entertaining journey. Lots of gems in this: Validating ideas before building. Building in public. Iterating and shipping fast. Marc's article in the podcast: https://marclou.beehiiv.com/p/my-first-dollar-online #buildinpublic #indiehackers #solopreneur #startups

Dec 9, 2023 • 23min
Black Hat Instagram Secrets
E157: Black hat Instagram secrets. How big accounts on Instagram are fooling the algorithm and juicing numbers. This is working to such a great extent that fake influencers are getting brand deals from this. Thank you to Sara Melotti - her article, which I read in the episode, is https://behindthequest.com/instagram-created-a-monster/ #blackhat #socialmediamarketing #growthhacking #MarketingStrategy

Dec 8, 2023 • 10min
I’m Using Grok to Unearth Grey Hat Gems
E156: I'm using Grok: In Europe + how I access it. To unearth grey hat marketing gems. To get the most insightful recent tweets in any subject. My take on Grok's first 24 hours. What I believe it's best for. Why I'm excited. #GROKAI #startups #buildinpublic #marketing

Dec 7, 2023 • 9min
Three Cent Email Signups, 15 Cent Users, 3X ROAS
E155: Day 2 of the TwitterX Ads Glitch working again. The pacing is different now vs. October/September. Results are still decent, however. Getting email signups for $.03. Users for $0.15. And 3X ROAS on one product. #performancemarketing #buildinpublic #growthhacks #indiehackers

Dec 6, 2023 • 11min
Christmas for Marketers: The TwitterX Ads Glitch Is Back!
E154: The TwitterX Ads Glitch is back! Here's what I'm seeing and one of the ads I'm running. And a counter to those who say these results are too good to be true. Don't miss out! #gotomarket #startups #buildinpublic #growthhacking

Dec 5, 2023 • 10min
Grok Will Be Christmas for Marketers Looking for the Most Creative and Potent Strats
E153: TwitterX's Grok will be insane for marketers and entrepreneurs looking for the most potent strategies. TwitterX's search functionality doesn't work. Google and ChatGPT only give basic strategies. Nothing blackhat, greyhat, or creative. TwitterX has an incredible database. I believe Grok will unearth previously buried gems and create a tremendous advantage of information for anybody using it. #grok #growthhacking #artificialintelligence #marketinghacks

Dec 4, 2023 • 11min
Human Biases
E152: Human biases. How the consistency bias can be used to get people to like you. How wearing Baker-Miller Pink / Drunk Tank Pink can sway meetings in your favor. #humanbiases #robertcialdini #manipulation #MarketingStrategy