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Uncensored Direct Marketing

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Nov 3, 2022 • 14min

7 Tips to MAXIMIZE AND KEEP Your Holiday Profits

The holidays are a great time to make some extra money, but if you're not careful, all that profit can disappear just as quickly as it came in. In this video, I'm going to share with you 7 tips that will help you maximize your holiday profits and keep them coming in long after the holidays are over.Consumers will ALWAYS SPEND during the holidays. It doesn’t matter what the economic climate looks like, there’s always potential during Black Friday, Cyber Monday, and Christmas shopping.BUT while 14 holiday season is great for gains, Q1 is great for losses. This video gives you the top 7 tips you need to cut those losses and ensure your gains stay in your pocket.Here’s a quick breakdown of the goods you’ll find in this video:AD SPENDMost companies are tightening their budgets, but that’s the exact opposite of what you should be doing during a recession. This is the best time to buy ad space, gain new customers, and ensure you’re keeping current customers spending.FRAUD FILTERSThe holidays are a great time for profit and fraud. Set up fraud filters, including what’s available to you in your payment gateway,TESTINGBefore you launch any sales or bundles or products, test EVERYTHING. Test your sales funnel, fulfillment, customer service, billing descriptors—everything. There should be no aspect that you haven’t checked before Black Friday.For more tips and help with your payments ecosystem, contact me and my team at DirectPayNet.
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Oct 27, 2022 • 10min

How Can I Reopen My Stripe Account After Being Shut Down?

You recently opened a Stripe account, and within weeks or after just a few sales, Stripe shut you down with little or no notice?Getting your business ready to launch your business and test your offer is difficult enough without having to worry about your payment processing. Stripe is fast and easy but their AI shuts down accounts for various reasons including your IP address mismatching your home or business address or if you live in a country but your business is in a different country, you might trigger fraud alerts with Stripe.I discuss how you can get back up and running with Stripe and if that’s not possible some alternatives to get your business ready to accept credit cards asap. 0:00 Why did Stripe shut you down?3:02 How can you change this decision and get back up and running4:55 Non-US businesses have more issues with Stripe5:25 Other options for payment processing other than Stripe Are you a dropshipping business? Check out this episode for more info about getting a reliable payment solution:https://pod.link/1547309434/episode/a7050c3f7bf01ba7856219db446543ff Are you a non-US business selling to US customers? Here are some tips for finding a solid payment processing solutionhttps://pod.link/1547309434/episode/87570288e5ca06647537fe4211d61701*** Contact https://directpaynet.com/contact-us/ for payment processing solutions ***
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Oct 20, 2022 • 14min

Conversion Rate Optimization on Your Checkout Page

As website traffic is getting more expensive, maximizing the number of conversions is key to growing your business.You spend tons on marketing to your email list to generate leads as well ensuring you have a good social media presence. One thing commonly overlooked is optimizing your checkout process.Having an in-depth look at your sales funnel is a common task for most online marketers and that helps create benchmarks to use to continually improve your site’s conversion rate.One part of the optimization process should be reviewing what happens after your customers go through your checkout process.On today’s episode, I review common credit card decline error messages such as issuing bank declines also known as do not honour, card declined by issuing bank, etc. I discuss what these errors mean and what steps you can take to fix them.Many business owners think if a credit card is declined that it’s the end of the customer transaction. That’s not the case as I’ve singled handedly helped increase credit card approval rates by as much as 5-10% by using the techniques I discuss in today’s episode.If you need help on your conversion rates during checkout, feel free to reach out to me at the details below.0:00 Focus on the checkout page conversions AFTER credit card details are entered2:10 What are issuing bank declines2:49 Why does your customer’s bank think your transaction is risky and declining it4:22 How can you fix issuing bank declines and convert more customers6:13 Fraud filters will help you increase approvals11:16 How your merchant category code can dramatically increase your approvalsCheck out more information about MCC codes and other credit card decline messages: https://www.youtube.com/watch?v=RTXl-XlgaRE&t=746sNeed more help with your payment processing, contact Maria mariasparagis.comOr visit directpaynet.com to apply for a merchant accountFollow Maria on social media:DirectPayNet Website: https://directpaynet.comLinkedIn: https://www.linkedin.com/in/mariasparagis/Facebook: https://www.facebook.com/mariasparagis.directpaynetInstagram: https://www.instagram.com/directpaynet_paymentsolutions/Twitter: https://twitter.com/directpaynet
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Oct 13, 2022 • 7min

3 HARD TRUTHS to Make You an Expert Copywriter

Are you ready to become a top-notch copywriter but don't know what you're doing wrong? Stefan has the answers.We talked to Stefan Georgi, an expert copywriter, about how he got started and what he learned along the way. His advice may be harsh, but it's exactly what you need to kickstart your career.Niche, niche, niche. We’re always talking about niches, but Stefan says you shouldn’t focus on just one—especially when you’re just starting out. Why limit yourself? Explore the industries, find your footing, and narrow down once you get experience.You don’t deserve anything! Expecting to be paid more because you’ve been working for a few years is BS. How many wins do you have? What’s value are you providing? Have you improved? Thinking you deserve more will get you nowhere.If a client asks for 3 articles, send a 4th. If they ask for 10 emails, send 12. Don’t be afraid to overdeliver. Becoming an expert copywriter requires experience and the knowledge that you are a service provider. The best way into your client’s wallet is providing more.These are just 3 tips to utilize on your journey to becoming an expert copywriter. Hear more from Stefan in our full interview:https://www.youtube.com/watch?v=g-l9dBcEC4k&ab 00:00 Should You Diversify, or Stick to a Niche?02:17 You Aren't Owed Anything04:39 You're a Service Business—Start Over-Delivering Connect with Maria:Maria Sparagis Website: http://mariasparagis.comDirectPayNet Website: https://directpaynet.comLinkedIn: https://www.linkedin.com/in/mariasparagis/Facebook: https://www.facebook.com/mariasparagis.directpaynetInstagram: https://www.instagram.com/directpaynet_paymentsolutions/Twitter: https://twitter.com/directpaynet
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Oct 7, 2022 • 43min

Making Sense of Crypto with Ryan Horst and Joni Zhuleku

What if there was a way to make cryptocurrency more approachable?In this episode, we're going to talk about some of the biggest concerns around cryptocurrency today, and how they're being addressed.We'll cover topics like anonymity, privacy, government regulation, and the decentralized nature of cryptocurrencies—and we'll talk about how these things are helping people who were previously locked out of traditional markets gain access to financial freedom.Join me, Ryan Horst (CEO of BIG Crypto), and Joni Zhuleku (CRO of BIG Crypto) as we discuss, uncover, and solidify what crypto is and how it can benefit our future.
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Sep 29, 2022 • 8min

How to Choose THE BEST Fulfillment Center for Your Supplements

Looking for a fulfillment center can be overwhelming. How do you choose the right one? And how can you be sure they're going to provide the level of service you need? In this interview, Malcolm McKinnons walks us through what to look for when choosing a fulfillment center, and provides some great tips on how to prevent chargebacks for supplement merchants.The 4 things you should look for include:1 - Experience — The fulfillment house for your supplements business should have experience in the supplements industry.2 - Integration — Fulfillment centers are also digital services, not just physical ones. The right center will be able to integrate into the systems you currently use.3 - Cost — You need to find the Goldilocks of fulfillment centers. One that's not too costly but also one that's not too cheap, in terms of budget and service offerings.4 - Scale — A corporate fulfillment house doesn't quite help an SMB that sells supplements, and vice versa. The size of the center should match the size of your business, and the size you intend your business to grow to. Chargebacks:Malcolm gives us some great tips on how to use your supplements fulfillment center to avoid chargebacks. Simple things like weighing your products can have an incredible impact on your chargeback ratio. Check out the full interview with Malcolm McKinnons here:https://www.youtube.com/watch?v=CihC2jXzqKg 00:00 4 Things to Look for in a Fulfillment Provider02:14 Telltale Sign of a Bad Fulfillment House04:26 Do a Quality Check Walkthrough05:23 Shipment Weight Can Prevent Chargebacks06:03 Investigate Your Fulfillment Issues  Connect with Maria:Maria Sparagis Website: http://mariasparagis.comDirectPayNet Website: https://directpaynet.comLinkedIn: https://www.linkedin.com/in/mariasparagis/Facebook: https://www.facebook.com/mariasparagis.directpaynetInstagram: https://www.instagram.com/directpaynet_paymentsolutions/Twitter: https://twitter.com/directpaynet
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Sep 22, 2022 • 28min

How to Sell by Not Selling with Brandon Fredrickson

Is your business okay? Are you finding your sales tactics no longer perform? Conversions are dropping, customers are leaving, and your business seems…bland.We know the feeling. You need a fresh startIn this episode of Uncensored Direct Marketing, we're talking with Brandon Fredrickson, a direct response industry veteran, who shares his secrets for selling to prospects—by not selling to them at all. We'll also be discussing how you can use podcasts as a your next level VSL, and how following industries that aren't your own can help you bring something new to the table.Brandon is a high-energy expert with tons of valuable info and insight into what should be your next steps. Listen and follow for more.
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Sep 15, 2022 • 5min

The BEST TIME TO SELL Your Crypto Business

When you're ready to sell your crypto business, don't wait until it's too late. When you sell at the right time, you can walk away with profits that will take your next project to new levels of success.But what is the right time? How do you know when to sell? That's what Lane Gordon is here to answer.Whether it's because your interest in crypto is waning or because life has taken a turn and you need to put your focus elsewhere, selling your business will always be a good option. But if you want to get the most out of your sale in terms of profit, timing is everything.When your crypto business is on a steady rise, that's the perfect time to look for buyers or, at the very least, get a valuation of your company.If you're curious to learn more about buying, selling, and valuations, check out our full-length episode here: https://www.youtube.com/watch?v=kz8EVs2ZWJEWe hope this video gave you some insight into planning for the future of your entrepreneurial endeavors. For more information about running your business, securing it, and saving money, subscribe to the channel.00:00 When Is It a Good Time to Sell01:09 Look at the Long-term Trend02:06 What's Your Driving Force for Selling03:35 Take the Unknown into ConsiderationConnect with Maria:Maria Sparagis Website: http://mariasparagis.comDirectPayNet Website: https://directpaynet.comLinkedIn: https://www.linkedin.com/in/mariasparagis/Facebook: https://www.facebook.com/mariasparagis.directpaynetInstagram: https://www.instagram.com/directpaynet_paymentsolutions/Twitter: https://twitter.com/directpaynet
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Sep 8, 2022 • 5min

5 Seconds to Grab Their Attention — YouTube Ad Strategies

Today we're talking all about how to grab your audience's attention in the first 5 seconds of your video. KEY TAKEAWAY: the first 5 seconds of your ad is what matters most.That's because if you can't convince them in that time, they'll just click away without giving your video a chance. You need to write an ad hook that grabs their attention, holds their gaze, and doesn’t let go until they’re ready to click “buy”.So how do you write a good ad hook? Well, it depends on what type of content you're making and what audience you're trying to reach. But the most important thing you can do is test your hooks. Do this in brainstorming sessions, split-testing, and—the easiest and cheapest way—learning from ads that grab your own attention.View the full episode with Johnson Li:https://www.youtube.com/watch?v=lnj6tngIB0U&t=1635s 00:00 First 5 Seconds of Your YT Ad Matters Most01:17 Rework Your Hook Again and Again03:08 Testing Which Hooks WorkConnect with Maria:Maria Sparagis Website: http://mariasparagis.comDirectPayNet Website: https://directpaynet.comLinkedIn: https://www.linkedin.com/in/mariasparagis/Facebook: https://www.facebook.com/mariasparagis.directpaynetInstagram: https://www.instagram.com/directpaynet_paymentsolutions/Twitter: https://twitter.com/directpaynet
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Sep 1, 2022 • 10min

4 Ways to Make More Money in 24 Hours with NO ADDITIONAL SPENDING #declined transactions

Are declined transactions harming your conversion rate? Here are 4 tips you can implement right now that will boost your approval rate overnight at no cost to you.Declined transactions suck. No matter if it's because the customer entered their details wrong or their bank thinks the payment is suspicious, it harms your merchant account, relationship with your processor, and your bottom line. So here are the best no-cost ways to cancel out declined transactions. 1 - Use a domestic merchant account — Use an account where your customers are. Foreign transactions are always flagged as higher risk (even if you're in Canada selling to US customers). More info on that here: 6 - What You Need to Know About Declined Transactions and How to Increase Your Conversion Rate by 5% 2) Lower the ticket size to less than $1000 — Banks flag high-ticket transactions above $1000. You should aim to lower each transactions to something less than $1k (like $997) and charge the customer once per month, if possible. 3) Check your MCC — Your MCC is your Merchant Category Code and it represents your business. You may be operating under a high-risk MCC (direct response is high-risk). The good news is that you can change your MCC or open another merchant account with a new MCC that matches your business as most businesses will fall under multiple MCCs. More info on MCCs here: 13 - Simple Ways to Save Up to 3% in Merchant Account Fees Overnight 4) Scrub your merchant account — Clean it up. All of those declined transactions that get sent to your merchant account and payment processor are bad. The more negative things you send, the more likely transactions will get declined. Place limits on your gateway to stop declines from passing through. Those are easiest, no-cost ways to prevent declined transactions from happening. Let me know in the comments your first-hand experiences with declines and how you managed to stop them.Connect with Maria:Maria Sparagis Website: http://mariasparagis.comDirectPayNet Website: https://directpaynet.comLinkedIn: https://www.linkedin.com/in/mariasparagis/Facebook: https://www.facebook.com/mariasparagis.directpaynetInstagram: https://www.instagram.com/directpaynet_paymentsolutions/Twitter: https://twitter.com/directpaynet

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