Omnichannel by OmnichannelX

In this episode, Programme Director Noz Urbina interviews Mark Grannan, Senior Analyst from Forrester Research. Mark takes us through Forrester’s new term: “Agile CMS” and how it separates content management, planning, and analytics from the channel end-points to enable content-as-a-service for all potential channels at once from a single, central hub. Mark’s contributed to several whitepapers on omnichannel and focuses especially on platform and systems, making him a valuable resource for understanding market trends around content management, planning, measurement, and distribution.

Design thought-leader and lecturer at Rutgers University Chris Avore and globally recognised Content Strategy specialist Matt Grocki discuss what it means to operationalise your omnichannel efforts. In this session, we look at questions like: How do you best research the diverse sets of stakeholders involved in omnichannel? Are brainstorming and workshops still the best way? Does omnichannel strategy implementation need to turn your whole organisation upside down? What role do executives and leadership play in improving omnichannel customer experience? How technical does a content or design practitioner need to be? And, many more.

Enterprise or start-up – brands need to differentiate & engage. Gina Balarin presents a repeatable model for your omnichannel success: Stories as a Service.

Gina Balarin – content marketer by profession, story-teller by passion – helps organisations tell their customer's stories better. Stories inherently transcend channels and departments by addressing to overall brand/customer relationship. And customers can’t tell really good stories if they haven’t good experiences across all stages of the customer lifecycle and across all channels. So, who could be a better interviewee for the Omnichannel Podcast?  

Margot Bloomstein and Noz Urbina explore how building audience relationships based on trust starts from inside the organisation, and how digital transformation doesn't always mean disruption. More on https://OmnichannelX.digital Twitter:@OmniXconf Margot:@mbloomstein

Ryan Skinner, Senior analyst serving B2C marketing professionals for Forrester, that spans topics from the challenges around organizational silos that most organizations deal with every day to how to prepare for artificial intelligence now to keep ahead of the curve in years to come. Ryan is the thought leader for Forrester’s cross-disciplinary team researching content-related topics, and he takes part in a similar Forrester group researching personalization initiatives. Twitter:@OmniXconf

Enjoy our interview with content strategist Marie Girard of IBM Paris! Marie is responsible for a unifying strategy that cuts across: Marketing websites, Social media channels, Online Marketplace, Developer communities and forums, Software as a Service user interfaces with text inside the applications, Documentation and help, Technical support and knowledge bases, and Training material. Twitter:@OmniXconf