Tropical MBA: Entrepreneurship & Founder Lifestyle

Dan and Ian spent a fair amount of time (ok…they spent a session) learning Crossfit from Joe Bauer in the Philippines during the recent Tropical MBA session. After they managed to drag themselves back to the microphone, they realized there was some techniques to work out on the LBP. The thing with starting a biznass is that it isn’t all rainbows and puppies. There’s some heavy lifting that you have to do to get that baby off the ground, and we’re not talking reps with a tropical umbrella drink. Sure, everyone wants the 4-Hour Work Week, but you gotta put in the work to make that happen.

It’s a special podcast here at the LBP. Dan and Ian are joined for a bonus-length episode as they host the Summer Marketing Mashup guys (Pat Flynn from Smart Passive Income, Jason Van Orden & Jeremy Frandsen from Internet Business Mastery, and Tim Conley from Foolish Adventure) to talk shop on niche selection. So sit back, grab your beverage of choice and a notebook (or Evernote), and check out the final installment in the Summer Marketing Mashup series.

Dan and Ian and the folks in the August TMBA session have made it through 40 days and nights of rain and wind in Puerto Galera. Ok, it’s more like 7 days, but 40 sounds way more intense. With all these businesses working on taking their businesses to the next level, marketing is a key piece of the conversation. Yet there’s so many options when you are setting up your marketing strategy. Some are quick and dirty, some are putting in for some long ball. How do you choose? Dan and Ian went back to their notebooks and online archives (thank you GMail!) and sorted through to find the most profitable marketing strategy they had ever implemented. Only problem? It’s also their most expensive. But when you’re a serious lifestyle business baller, you realize that sometimes you’ve gotta make the investment of resources to get the explosion of customers.

How does a lazy blogger increase their email subscription rate by 257% and in the process get an automatic sales machine working for them and generating sales in their sleep? Well– you could hire John McIntyre— but for those of you who have teams or willing to do it yourself, we invited John on the show to get the details on how he did it. It’s also time for us to offer another Tropical MBA internship here at Badladz resort in Puerto Galera, Mindoro (sorry, so much for the “no more interns” thing), so it’s good timing to ask John about his experience here in the Philippines plus the business and skills he’s been building over the past year.

Happy Friday everyone! Today Ian and I are joining you from Puerto Galera, Philippines. We found a few minutes away from the events here at the Tropical MBA to discuss a topic that’s been on our minds lately: How do we frame up this new style of multi-national small business entrepreneurship, and what are some related business opportunities? A lot of people have been talking about this trend lately, we dug up this article to serve as the basic structure for this episode. We believe the opportunities to create services and products for people just like us– global-thinking lifestyle entrepreneurs– is massive. We also take a few minutes to discuss some of the feedback we received on our last episode

It’s been a really rough week for Dan and Ian. This is mostly due to the fact that they arrived in the Philippines to meet with 14 bright eyed participants of our August TMBA Session and it was a bit of a challenge. Not because of the participants. Instead they encountered a slight typhoon wreaking havoc on Manila, Batangas City & Pier, Mindoro, Puerto Galera, and Badladz Resort. In other words, they were surrounded by the storm. What should have been a fun 3-hour tour of the Philippines to get to the resort turned in to an adventure of epic proportions. But everyone arrived safe and sound, amped up on the adrenaline of their adventure, with huge grins on their faces and dates with their beds. Which is to say, in true internet meme fashion, sometimes owning a business isn’t all double rainbows and Tiger Blood. Sometimes, you are killin’ it and sometimes you are struggling to get it all done, through some pretty adverse situations and circumstances.

Happy Friday afternoon! We are back with our weekend podcast with the hopes of giving you a little fuel for your projects over the next few days. Today I discuss with the CEOh-yeah and issue we’ve brought up a few times before. One of the biggest questions we get asked is: should I start a personal blog for networking purposes? I don’t think these are benign decisions and I take this question very seriously. When you are just getting started and need to find strategic levers to get as much energy channeled into your business as possible, and your decision on when and how to blog or otherwise put content onto the interwebs can have a big impact on your future.

We know that Dan and Ian are consumate consumers of information and business theory. So it was a bit of a somber moment earlier this week when we learned that Dr. Stephen Covey, the author of 7 Habits Of Highly Effective People, had passed away. Covey’s book “has been a top-seller for the simple reason that it ignores trends and pop psychology for proven principles of fairness, integrity, honesty, and human dignity” per the description on his website. Couldn’t agree more.

Hey there weekend warriors! This week’s happy hour drink sponsor is Orangina, a beverage with a special place in the heart of @AnythingIan. Today we are going to talk about high level content strategy. First, it’s worth taking a look at Karol’s notes from reading Turning Pro. Many of you know I’m a huge War of Art fan, and I just got started with Turning Pro today based on Karol’s suggestion. “The amateur allows his worth and identity to be defined by others. The amateur craves third-party validation.” Ouch that’s harsh! In this episode we’ll explore strategies content marketers can employ to avoid the amateur trap.

Dan is all about the public peer pressure on Ian. Getting him to sign up for email lists. Getting him to go to NYC with him in September. Getting him to divulge his espionage trade secrets in a future episode. What else is this podcast gonna get Ian into?! This week the guys are slowly making their way to meeting up with each other in Saigon for a couple weeks before the next Tropical MBA session in the Philippines in August. As they work on getting back in the same space, they discuss the various niches and products they have pursued over the years (they edited out the 30 minutes of feisty heated discussion in circles) and how they decided to pursue them.