Tropical MBA: Entrepreneurship & Founder Lifestyle

http://www.tropicalmba.com/mastermind/ Having a mastermind group, and perpetuating a mastermind group, is a great way to handle some of the emotional struggles of having your own business. They are just as fun as a poker party, but they can change your life. Masterminds are the reason we started this podcast. We've done a lot of in-person masterminds, and they are a great way to grow a community and connect with your audience. This week, we're talking about the power, the pitfalls, and the process of in-person masterminds.

http://www.tropicalmba.com/ip/ We're talking about protecting our intellectual property and business through copyright, trademarks and patents. This stuff can be expensive for entrepreneurs, but it is incredibly important. There are so many reasons a bootstrapping attitude might differ from a more corporate or startup philosophy regarding these issues. We'll also chat about our upcoming event in Austin, T.X. and why we have decided to sell our cat furniture business.

http://www.tropicalmba.com/freetime/ We're getting into some advanced level stuff this week. As entrepreneurs, many of us have achieved what we've built by putting in insane amounts of hours on the phone or behind the laptop. How can we re-train ourselves to step back and enjoy what we have been working for? This week, we're outlining 5 different ways to go after some meaning with that time that you've been creating.

http://www.tropicalmba.com/quest/ This week, we're talking about the four elements of the "Hero's Quest" that every entrepreneur embarks on. This episode is all about looking back and understanding the first six months of taking off on a new project or a new business, the struggle that it is, and how valuable that can end up being on the narrative of your life. We also answer some listener questions, including one about cold calling a huge corporation to make a sale.

http://www.tropicalmba.com/bedphones/ Bossman and I are celebrating our 250th episode this week. We're also talking to our good friend Eric Dubs, the creator of Bedphones. Eric has found success in the consumer electronics market, despite facing competition from some huge brands. Eric has been able to build a genuine Four Hour Work Week product business through automation. We'll talk about what went into the creation of Eric's product, how he was able to get it featured on platforms like Dr. Oz and Good Morning America, and how his business has evolved to the point where he can operate it remotely.

http://www.tropicalmba.com/churn/ We're talking about Churn rate, and everything we can learn from it. Bossman and I are by no means experts on the topic, but we've dug up a plethora of information to share on Churn rate analysis. We'll discuss how to use this information to provide more value to your clients and keep them around for longer. We also answer some listener questions about the FBAR deadline and how we approach the frequency at which we create podcast content.

http://www.tropicalmba.com/lifestylebusiness/ This week, we're talking about John Reineck's "Steak Dinner Problem", and how we interact with our clients. We had a great discussion with Taylor Pearson about it in the comments of our recent article about The Coconut Cash Conundrum. We're gonna be sharing some advanced level strategies on how to handle this complex situation that entrepreneurs face when their business starts to dictate the orders. We'll also talk about how to identify one thing that benefits your business and maximize your efforts during your most productive hours.

http://www.tropicalmba.com/hire/ We're back this week, answering a bunch of listener questions about when it's the right time to expand your business and hire some new employees. We'll talk about why there's no magic bullet for getting through the hiring process. It's different for everyone, but there are ways to know when it's time to step up and start bringing in some help.

http://www.tropicalmba.com/blogging/ This week, we're digging into the archives and replaying one of our most popular, and controversial episodes. We're going to be talking about the perils of personal blogging and entrepreneurial journey blogging. A lot of people have interpreted this episode as a warning, but we consider it a challenge to bloggers to step up their game.

http://www.tropicalmba.com/sales/ This week, it’s all about making the sale. Bossman and I are exploring twenty random thoughts that we’ve had about sales. We talk about everything from salesmanship, to what that process looks like, what some of the key tactics that we use are, and how you can evolve by using these strategies.