Tropical MBA: Entrepreneurship & Founder Lifestyle

Books: seeking out good ones, talking about them, and implementing some of the things we discover in their pages has long been a theme of this show. However, as longtime listeners will know, Dan is often disappointed by one category in particular: business books. But one he read recently, ‘Working Backwards’ by former Amazon executives Colin Bryar and Bill Carr, really blew him away. And he was thrilled when one of the authors, Colin Bryar, agreed to drop by the show. Colin joined Amazon in the late 90s, and worked closely with Jeff Bezos. That time at the company covered a period of incredible innovation - Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services Dan talks to Colin about the principles and practices, many of them counterintutive to traditional business thinking, that drove that incredible succes, and how they can also be applied to the smaller businesses many of us are growing. They include: ditching the powerpoint in favor of narratives at meetings, why it’s essential for your best people to take on key projects in ‘single-threaded leadership’, and much more.

The summer of cycling and tapas in Barcelona, Spain has come to an end. Dan and Ian are back in Austin, Texas inspired by the conversations and feedback they’ve had over the past few weeks as listeners and friends have dropped by one of our favorite European cities. One of those people is someone we’ve had on the pod before, telling the early part of his story. So much has happened in his life that we thought it was high time to catch up with him again. Coran Woodmass’ entrepreneurial journey has spanned ecommerce, building a successful business brokerage, to multi million dollar deal maker at Billion Dollar Exits. He’s also an investor. Today he and Dan are going to discuss ‘Five small ways to go big’. These include why it’s sometimes necessary to ‘slow down to speed up’, the power of doubling down on your core entrepreneurial skill and the power of investing for cashflow. And just a caveat: as with all discussions about investing, this is not advice, it’s just some perspectives you might want to think about (or not).

Today’s show started, as so many of them do, as an in-person conversation in a dark bar in a cool city. That’s where Dan met Brent Zahradnik, founder of Amazon PPC agency AMZ Pathfinder. Now ‘the agency model’ is a recurring theme on this show because they can be spun up in a weekend, are often very profitable, and they can provide side income to what you’re already doing in a business. But done poorly, agency owners can find themselves trapped in the grind of ‘wrong’ clients and staffing woes. But Brent seems to have nailed it, and found a profitable business that also allows him to live in Montpellier, France and enjoy the great outdoor lifestyle that Mediterranean city offers. Topics covered include: the mistake of not getting ‘A players’ on your team earlier, why Brent feels his nomadic lifestyle held back his business for a while, and some ideas for agencies you could start today.

The ‘Stair Step’ approach to entrepreneurship is a recurring theme on the TMBA. Coined of course by Startups For The Rest Of Us host Rob Walling. Essentially, it describes how you can build up your business chops by for example, starting a freelance business, then parlaying some of those clients into running an agency and then maybe Software as a Service, and so on. But honestly, you can apply a similar approach in many different ways, including applying it to one brand, which is what today’s guest Ben Dziwulski, founder of WodPrep, which helps CrossFitters improve their techniques, has done over the course of many years. He talks to Dan about how WodPrep has grown into a $1.1M business that also allows him to enjoy the outdoor lifestyle he loves.

What began as a window cleaning service he started at college has now spun into a multi-million business for today’s guest Johnny Robinson. In January 2022 he co-founded Home Services Academy, a 90 day program and ongoing community which coaches others to reach five figures MRR by either starting their own cleaning business, or making an existing one more profitable. Johnny talks to Dan about their sales process, the pros and cons of implementing the ‘Scaling Up’ operating system, and why he feels he held on to his former business model for too long: “If you've been plugging away, and you're not seeing the growth, maybe it's time to take the skill set and what you've learned somewhere else … What I've realised, after building a few different businesses, is when you're in the weeds of things you start to find problems within that industry that are very, very niche. But you're like, ‘Well, that would probably be a better business than the one I’m running’”.

The COVID pandemic saw many online businesses boom, especially those centered on E-commerce. But entrepreneurs running in-person events really took a hit. Today’s show focuses on one of those stories, and narrates how one owner re-invented what his company was doing by becoming a ‘Value Added Reseller’ (VAR) software service. Dan Taylor is the CEO of AppsEvents, a ‘Google for Education’ partner whose company previously ran a huge number of conferences worldwide before diversifying into VAR: “There are different ways you can get into it. Some of the selling is direct with Google, some of that work is with a distributor but, essentially … The ‘value added’ part means you can sell your services on top. So you can sell ongoing support services, you can do setup services, you can do customization, that's kind of what the business model is.”

This show is a ‘drop in’ to the kind of conversations Dan and Ian have been having all summer long in their co-working space in Barcelona, as fellow entrepreneurs have come by the city. And today they’re joined by one of our favorite guests, AppSumo founder Noah Kagan. The idea is a simple one - let’s just have some fun, and hopefully useful insights, rating some of the popular business memes and ideas that have taken traction in the online business world. Which ones are overrated, underrated or appropriately-rated? The discussion includes - the value of coaches, the necessity of hiring a Chief Technical Officer, cold email outreach and more: “Where it's like, ‘I have a great idea. I just need a technical partner’, 100% overrated. Because when you're starting any business what you're really focusing on is - what is the actual problem you're solving, not a technical need. What often happens is people are using that as an excuse for rejection. And they're using an excuse from fear”.

One growing theme in the TMBA community has been the search for increased options for location independent families to provide education for their children. Traditionally it’s been home schooling, international or local schools, and very little in-between. But increasingly parents are coming together to try to create new solutions like pop-up schools, employing tutors and more. On today’s show teacher and entrepreneur Elliott Zelinskas offers his views on a range of emails and comments we’ve received on this subject, including thoughts about whether the COVID pandemic might have accelerated the drive for change: “I'm curious about the post COVID situation .. How did that change our world, not about how we think about viruses, but how we think about our lives, our families, our business .. The power structures got shook up, and I think there's been this kind of collective reflection on life. And you just don't really see people going back to normal in terms of their work. And I'm seeing it more with education too”. There are also some updates from Dan and Ian about Dynamite Jobs, and their thoughts on a recent ‘digital nomad debate’.

‘Rip, pivot and jam’ is a recurring theme on this show. It’s a way of overcoming the pressure of needing ‘the best business idea ever’ by taking a model that’s working elsewhere and applying it in another field. And that’s exactly what today’s guest Justin Tan did when he founded his productised video editing service Video Husky. Through his previous freelance career in Facebook advertizing, Justin had seen the growing importance of video creation as a marketing tool. And Russ Perry’s unlimited graphic design offerings at ‘Design Pickle’ inspired him to try that approach for clients who need regular video editing. Justin talks to Dan about the challenges and rewards of building, and recently ‘retiring’ from Video Husky over a four year period: “The key thing is being able to accept when your assumptions are wrong, ideally quickly, and moving on from them versus - I would hold on to certain key assumptions for the longest time, even though they weren't true. And so what I found was really helpful was getting in front of a lot of customers”.

Who doesn’t want to maximize results, and spend less time - or just make better use of it - in their business? On this week’s show Dan and Ian discuss five possible ways to make this happen from their own experience growing Dynamite Jobs. They include reaching out to an expert practitioner in your field, someone who has experience and insight at the level you want to grow to, creating tight ‘backward looking’ financial accountability that gives clarity on where your money is, and should be going. And there’s more, of course. It wouldn’t be a TMBA episode without five points. It’s the law. ‘We’ve reached out to several industry experts in the job space. And I think some relationships are going to come out of that … And I think the most valuable thing that's starting to change for us, it's just the product roadmap. So if you can identify somebody that's an industry expert in your field, a lot of times they can shave years off your product development cycle.” Listen and learn: ● Why reaching out to an industry expert in your space could be so helpful ● ‘Scaling Up’ by Vern Harnish v ‘Traction’ by Gino Wickman ● Choosing where to have a ‘work vacation’ ● The power of a system to get inside your business financials