We have Anthony Trucks joining us again for round two, and we had an absolute ball. Anthony has a new book coming out, Identity Shift, which we discuss in-depth on today’s episode. This was an impactful and timely episode, and one of the things we talked about was how there are people who want variety in life, and then there are people who want stability. For example, even in our own business, our new studio is the mechanism for wanting to change things up, as things were getting a little monotonous. Another analogy that Anthony discussed was the ball analogy, where the ball that you kicked far away is your goal and when it’s too far, the doubt comes in. So when it comes to goal setting, if you build too grand of a vision, you can get into mental trouble because that ball needs to be a little closer.  He talks about people who constantly consume and don’t take any action, so the more you consume, the heavier that ball becomes. Also, he talks about how one of the goals of his book is to clarify how to close the identity gap so you can upgrade your life to the next level. There’s a lot of good stuff in this one, and after you have listened, we have some great shows from our vault you should check out, including our previous show with Anthony and our chat with Nir Eyal that deals with mindset, becoming more products, and getting valuable feedback to make better business decisions. “At the end of the day, your identity has to match your dream or it will never be realized. A lot of people have dreams that are far beyond their current identity...the cool thing is as you shift into it, you simultaneously transform as a human, but you also achieve that thing.” - Anthony Trucks Some Topics We Discussed Include: How our chairs are a metaphor for our business What makes you a skilled speaker What your ideal identity is comprised of and the identity gap Are you suffering from the epidemic of shelf esteem? The dinnertime conversation you can have with your kids to cement a positive relationship with them The difference between parenting your kids and coaching them (plus how to get your kids to clean their room!) The battery drawer question Chasing your passions vs. sticking with what makes you money (even if you loathe it) Resources From Anthony Trucks: IdentityShiftBook.com - Use the code word “HAF” to get all the bonuses AnthonyTrucks.com Aww Shift Podcast Shift Starter Daily References and Links Mentioned: Get Motivated!: Overcome Any Obstacle, Achieve Any Goal, and Accelerate Your Success with Motivational DNA by Tamara Lowe Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. Own Your Identity And Overcome Anything - Anthony Trucks How to Control Your Attention and Choose Your Life - Nir Eyal

We’re back, coming at you from the world-famous Hustle & Flowchart Studios! Today we are talking about branding, our thoughts and our experience with it and what we are learning about branding lately including the psychology behind it. It’s been a big focus lately in that we are trying to get ourselves dialed in on our brand, uplevel the video quality, and revamping our website design. There’s some specific reasons why we feel now is the time to be branding and we dive into this on today’s episode.  We will be covering some low hanging fruit ways to brand that you probably haven’t thought about. There’s also a few cool videos that we will reference and one of more interesting ways that one major influencer is building his brand plus the surprising reasons behind it. We have also updated some of our studio equipment and will dive into what some of our favorite brands are and why. In addition to all of this, we chat about the bigger picture behind your brand, making an impact on society, and leaving a legacy. After you’ve listened, be sure to check out the past shows we’ve done with Ryan Lee and Ryan Berman to give you some additional ideas on branding and building your tribe. “It’s important to make sure you have the brand understood before you do any dramatic things to the perception of your brand. Ask yourself how are people identifying and attaching to you right now and what’s the reason they are choosing you over another podcast?” - Joe Fier “The way we see it is, the bigger the brand that we can build, the more attention that we can create on us, and then we can essentially sell that attention.” - Matt Wolfe Some Topics We Discussed Include: What the leading YouTube influencers are doing outside the normal realm of promotion Our top three favorite brands that have helped outfit our new studio Some new platforms we might be testing out with our branding Thanks again Ryan for the burrito hookup! Building up your brand to sell attention One good reason to not shoot at the highest quality for your videos Getting people to feel like your brand is a part of their family Is Apple still the creator’s choice? Important things to consider if you are rebranding, including choice of music and color schemes The real reason behind Mr. Beast’s YouTube brand Do you what you want your legacy to be? Listen in as we talk about ours Our Resources: PodHacker - Build A Tribe, Grow Your Business & Create Multiple Streams of Income by Simply Copying Our Plug & Play System Our go-to brands for the awesome equipment we use in our studio References and Links Mentioned: All33 Chairs Alpha Hippie How Apple & Nike Have Branded Your Brain How Mr. Beast Spends More Money Than He Makes  ClickFunnels Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. How Courageous Companies Build Well-Known Brands - Ryan Berman Building Brands, Cultivating Communities, And ’80s Movies - Ryan Lee

Joe Sanok joins us again for a second show, with another fun conversation about chilling out, getting your mind in order, and having systems that have been a theme lately around the Hustle & Flowchart brand. A lot of conversations we have had recently are in tune with what we want to do with our brand, which translates into a smart and productive way to work. It is less about tactics and business strategies as what’s really important is figuring out what we want to do and having the business facilitate that.  On today’s show, we chat about how Joe was able to take more time off as we have done, spend more time on the important things in his business, outsource the things that are not as important, and basically slow time to get more clarity. He also tells us a great analogy with his tale of his encounter with a rhino, what to expect if you are doing a book deal with a major publisher and how hie Slow Down School has helped many entrepreneurs to do just that, while also moving their own business ideas ahead quickly. If the idea of traveling the country while working your business part-time appeals to you, be sure to check out our previous show with Joe as well as the chat we held with Justin Brooke.  “Research shows that when you slow down you have better clarity on what you need to spend your time on. So if you are taking a Wednesday off and the weekend off and you are generally setting boundaries and letting your brain be optimized, then when you get to the week, you can kill it.” - Joe Sanok   Some Topics We Discussed Include: The magical mindfulness of young minds Roadtripping across America, while road schooling kids and podcasting about the adventure The benefits of having two Fridays a week Scheduling in fun first Discovering your sprint personality to fine-tune your workflow Staying at an Airbnb for the weekend to get more work done  How we slow down in a way that matches what our brain needs What to do when you see a rhino charging right at you The science behind vigilant detriment One simple thing you can do to refresh your brain, pay attention better, and work more efficiently The trick to getting to 100 pushups a day What to expect when you publish a book with a big name publishing house Resources From Joe Sanok: The Practice of the Practice on Instagram Joe Sanok on LinkedIn Podcast Launch School Thursday is the New Friday - by Joe Sanok Practice of the Practice  Leave to Find podcast JoeSanok.com References and Links Mentioned: The Big Leap by Gay Hendricks Sam Harris’ Wake Up Meditation Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. How To Leverage Podcasts To Grow Your Business - Joe Sanok How To Generate 10,000 Leads Per Day With Google Ads - Justin Brooke

We’re back with another Tuesday episode, where it’s just the two of us, deep-diving into a few topics that we have found interesting lately, talking about what’s going on in our business, and sharing stuff that we have tried out, love, and want to share with you! Today, we are chatting about a book that we both read and really enjoyed - The Psychology of Money by Morgan Housel. We definitely had some a-ha moments after going through the book, which entails discussions surrounding the plight of Americans’ inability to set money aside for emergencies, why looking into historical data is not always the best option for determining the future, and why we think it’s important to avoid the dreaded lifestyle creep in order to set yourself up for wealth. We also talk about Matt’s Amazon wish list (wait until you hear what he got for Christmas!), our takes on investing (this is definitely NOT financial advice), and our thoughts about cool cars, crypto, and being on top of buying the latest gadgets. If you enjoyed this show and want to learn more about how to make your dollar go further while getting into the correct money mindset, be sure to check out our shows with James Altucher and Wealth Without Wallstreet’s Russ Morgan and Joey Mure.  “Everyone has the ability to save, if you have the right psychology around how money works and the use of it as a vehicle to get what you want out of life.” - Joe Fier “Most people study history and look at it as an indicator of what to expect for the future, but we are literally in unchartered territory every day.” - Matt Wolfe Some Topics We Discussed Include: How most Americans can’t even come up with $400 for unexpected emergencies What’s the real reason you are driving that super cool sports car? Figuring out how to stop moving the goalpost  How to approach money as a tool to get you that happiness you really want The difference between being rich and having wealth Do you suffer from “lifestyle creep”? Our next sponsor is….Ferrari?? Why tying to predict trends based on historical evidence is not a good idea Taking the pressure off a lot of common, desired things when it comes to money Stressed about money? Good news - you are not crazy because we’re all in this together! How to save a ton of money shopping on Amazon Let us know what you think about our new show format!  Our Resources: PodHacker References and Links Mentioned: The Psychology of Money by Morgan Housel  Rich Dad, Poor Dad by Robert T. Kiyosaki We love answering your questions on our Tuesday episodes, so if you have one,  submit it here: HustleAndFlowchart.com/ask Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. The Formula For Financial Freedom - Russ Morgan & Joey Mure Reverse Engineering How Much Income You Actually Need - James Altucher

Our show today with Elliot Roe, creator of an app called Primed Mind, was packed full of goodness. We chatted all about how he came to create the app after he was able to get over his fear of flying and he walked us through these pre-methods, to prime your mind for various circumstances. For example, if you have an athletic event coming up or you will be speaking on stage, it primes your mind for all these activities.  Elliot works with people who are in the top 5% but know there’s something holding them back to reach that 1%. These include top athletes, poker players, and Wall Street businessmen, who use his hypnotherapy services to get past that subconscious wall to break through to the next level. We also talk about how to get over imposter syndrome, uncovering hidden memories, and dealing with feelings of guilt, especially when it relates to running your business. Once you have listened, be sure to tune in to our previous shows with Erin Pheil and Rinesh Ganatra for additional insights on how to rock your productivity and erase those roadblocks that keep holding you back. “If there’s a big difference between what you would tell yourself and what you are doing, there’s something going on emotionally because you know the answer but you are not able to  follow that system.” - Elliot Roe Some Topics We Discussed Include: Digging into your past by using hypnotherapy to change your emotions  Common problems regarding feeling stuck at earning at a certain level and how it usually relates to your father How Elliot got over his fear of flying The interesting world of working with high-end poker players and athletes Getting over imposter syndrome How procrastination is one of the most common things Elliot’s client deal with and how to get around it Bullied as a kid? How to reframe those feelings Dealing with those darn repressed memories that are holding you back Feeling scared? Why you are not alone Dealing with the feelings of guilt when you are not spending time on your business Resources From Elliot Roe: Primed Mind app Primed Mind Podcast ElliotRoe.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. The 5 Mindsets Entrepreneurs Must Embrace - Rinesh Ganatra How To Change Your Beliefs To Change Your Life - Erin Pheil

On today’s show, we are mixing things up a bit. We usually chat amongst just the two of us on Tuesdays, on this episode we decided to use an interview of someone interviewing us. This was an interview done by Stephan Spencer, host of Get Yourself Optimized and Marketing Speak, two great podcasts. We really enjoyed his line of questioning and he even stumped us on a few things. He’s a deep thinker and is well studied, and we know you will enjoy this episode.  You’ll hear us work out some stuff and come to some realizations, such as how we got to the root of what makes us curators. Stephan is great at extracting details and asked about numbers and KPI’s, but it’s interesting because over time our business has shifted from looking at the numbers and more about prioritizing the lifestyle and inner joy. We also talk about various things we have learned from books that we love as well as how we handle our business relationship, some lessons learned from our early days in business and our ideas for the future. After you have listened, check out our previous chat with Stephan that we mentioned, since he is an SEO wizard as well as our conversation with Gary Henderson who gave us his takeaways on connecting with amazing and influential folks as well. “Our goal, focus, and mind space is always on how to create better content, and we live in that world.” - Matt Wolfe “We have established ‘No Working Wednesdays’...and it’s allowed us to go 80/20, go deeper on the key actions that we should be taking and it has us really focused in.” - Joe Fier   Some Topics We Discussed Include: Why you should focus more on creating systems and less on creating goals One of our big a-ha moments that really took the pressure off Our partnership and the good parts and bad (which basically never happen) No Working Wednesdays! Building assets, not liabilities, and how to really determine the difference between the two (it may be different than what you think) How we celebrate, even if it’s the little things Did we really meet at a party on the beach? Tune in to find out! How to multiply your child’s intelligence Challenges, screw-ups, and missed opportunities Dan gets another shout-out - Hi Dan! Our ‘trick’ to affiliate marketing and why we are so good at it How to get just the information you need without having to read a ton of content or go through an entire course Our Resources: PodHacker  References and Links Mentioned: Get Yourself Optimized Podcast  Marketing Speak Podcast Rich Dad, Poor Dad by Robert Kiyosaki The Life-Changing Magic of Tidying Up by Marie Kondo The Tipping Point by Malcolm Gladwell Breath by James Nestor Optimize Your Child’s Brain - with Janet Doman The Wim Hof Breathing Method SOMA Breathing exercise Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Vidyard - be sure to check out these special deals for our listeners. The SEO Mistakes That Everyone Is Making - Stephan Spencer How To Connect And Network With The Most Influential People - Gary Henderson

We’re back with another show, chatting with our friend and fellow podcaster Angelo Sisco from Alpha Hippie. One of the things we talk about is having stories around specific things, and how when you listen to others tell stories about the same thing, you can have a reframe and change your perception around this subject. Everything is a frequency, and Angelo has such a deep level of awareness which he trained himself into, and he walks a different plane than most people. You will have so many a-ha moments as you listen to Angelo explain how to reframe your mind and use both feminine and masculine energy to be successful in your business. Being a storyteller also has many benefits, and creating your own energetic energy in your life will put you in the right frame of mind. Angelo gives an overview of how he works with clients to create an identity alchemism shift, as well as the secret weapon he uses to change his frequency to match the situation he puts himself in. When you have finished, be sure to check out our previous chat with Angelo and our show with Marx Acosta-Rubio as we talk about how to get over those thoughts which are holding you back to create the mindset you need to move ahead. “So much of what holds our lives back is having those past thoughts and experiences and that’s why being able to give good stories and recreate stories in our minds creates new thought patterns, new neural pathways, and expands us, and then we can allow for shifts.” - Angelo Sisco   Some Topics We Discussed Include: How reading the Goosebumps stories as a kid, helped to build a career When telling a great story leads to analogies and insight You’ll never think about tobacco in the same way again after hearing what Angelo has to say The meaning behind the identity alchemist and how you can become your best version of yourself How to change your identity to become a wealthy person Where the best McDonald’s in the world is located!  Insights into feminine vs. masculine qualities Leading a life of bliss and serenity Angelo’s secret, favorite thing that helps him change his frequency How to train your mind to succeed in business We are reading more of your reviews, so tune in - maybe it’s yours   Resources From Angelo Sisco: Alphie Hippie Podcast Alpha Hippie   References and Links Mentioned: Angelo’s Soundcloud List Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. The 4 Pillars Of A Bulletproof Business Mindset - Angelo Sisco Why Some People Are Successful And Others Aren’t - Marx Acosta-Rubio

There’s a cool tool that we have been playing with called Conversion.ai which writes copy for you and it’s essentially grabbing information from the web and molding it to your requests with approximately 30 different modes. It helps you come up with ideas, blog posts, emails, subject lines, and some folks are even creating books with it.  There’s also a copy idea generator, so we are answering these questions Jarvis came up with along with real questions sent in by our audience. If you want your questions answered, be sure to visit HustleAndFlowchart.com/ask, where you can write your questions and we will answer them live on an upcoming show.  We also tell you how we deal with affiliate promotions and how we test the waters, to decide whether a product or service makes sense to go all-in and promote. After you’ve listened, check out our chats with Rich Schefren where we dive into how big tech is changing and what you can do about it, as well as with Nikhil Aitharaju & Ryo Chiba and their views on the future of artificial intelligence and what is next for content creation. “We should all be thinking about how we build our own platform or this thing that is a lot more valuable than some stand-alone piece of content that someone is probably cranking through using Jarvis.” - Joe Fier “You take a concept from this book and one from this person and then you mold them all together and now you have your own view through your own personal filter.” - Matt Wolfe   Some Topics We Discussed Include: Shoutout to one of our awesome PodHacker members who sent us something special - Thanks, Ryan!! Listen to our cool new, real-life sound effects! Be sure to check out some clips of where it all began (in the intro)! How to use a 21 step sales letter with Jarvis to get your content dialed in Thoughts about AI in the future, using Jarvis and Descript to create new shows  How to get over your fear of public speaking Creating a brand new site, using other people’s content The future of deep fakes How to get smart with content strategy so you stand out How we test the waters with affiliate promotions How to learn from others through idea sex    Our Resources: PodHacker.com  HustleAndFlowchart.com/ask - write your questions here so we can answer them on the show!   References and Links Mentioned: The Psychology of Money by Morgan Housel Our recent live stream on YouTube with Rich Schefren Jarvis Facebook group IMReviewAndBonus.com The YouTube video showing how to create a site using Jarvis  SurferSEO Descript Active Campaign Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Vidyard - be sure to check out these special deals for our listeners. Artificial Intelligence, SEO, and Copywriting - Nikhil Aitharaju & Ryo Chiba Big Tech Will Crush Your Online Business (What To Do About It) - Rich Schefren

On today’s show, we are chatting with Archit Batlaw from Reach Digital. We like how he thinks through things, and how he talks about what it was like to work at Facebook. We also talk about his predictions and the consolidations as to how Facebook is getting into podcasting and how so many big companies are emulating what other big companies are doing. Archit talks about how, if you have followers, that’s way more powerful than figuring out some Facebook ad strategy. There’s the AI that’s available for everyone and it’s optimized already.  A lot of the things that people are specializing in right now such as copywriting and media buying are examples of things where AI is getting better and better at. This brings us to the main point in this episode which is how building a brand is everything. We also chat about the latest Apple update, some predictions about the future of the big media companies, and some thoughts on what Apple has in store next. Archit also gives us his thoughts on how he stays focused, how to put your tasks on an axis to determine how much time you may be wasting, and other ways to stay in alignment. After you listen, be sure to check out our shows with Rich Schefren and Bruce Clay for more insight into future trends in the digital marketing world. “With a subscription business, you don’t necessarily need to have this churn and burn, with 8,000 customers. You can have 1,000-2,000 customers and have a pretty nice business going.” - Archit Batlaw   Some Topics We Discussed Include: What it’s really like working at Facebook Is Facebook really tapping in our phones? Following the theme of trial by fire to get customers fast Is Facebook a social network or is it an eCommerce network? Where the future of in-app purchases are heading The latest Apple updates and how it affects your tracking Please leave us a review, and if you have already - a big thanks! We are reading them on the show, so listen in, as maybe one of them is yours Predictions on how to stand out in the future with your brand   Resources From Archit Batlaw: Reach Digital Reach out to Archit on Twitter or LinkedIn   References and Links Mentioned: Netflix.shop Stratechery  Pilot House  The Hustle 2PM Conversion.ai Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Vidyard - be sure to check out these special deals for our listeners. Big Tech Will Crush Your Online Business (What To Do About It) - Rich Schefren The Father of SEO Shares How To Future-Proof Your Rankings - Bruce Clay

In this episode, we want to talk about the direction of our show and how we’d like to chat with the entrepreneur that was us 15 years ago. We find that there’s a lot missing when we don’t have that perspective in mind, and maybe that’s you or you have a business and you want to go back to basics. We are talking about the handful of things that our younger selves would really appreciate hearing, such as our ideas on delegation, building our list, setting up systems, and how we put content out into the world. The overall theme is we want to identify different strategies that can help our younger selves and get past some hurdles and roadblocks even quicker. Another segment of today’s episode revolved around how we’ve been sending out emails, asking how we can help you and what are you struggling with in your business now. So if you have emailed us, listen up as we answer a few of the questions that we have received. When you’re done, go check out our conversations with Scott Carson and Stephen Esketzis for more ideas on how to set up systems and your content strategy to reach your audience more efficiently. “Speaking to our younger selves is creating a content machine that allows you to not only grow your brand by putting things out to the world and be able to share it but connecting with highly connected and successful people. You can engineer that yourself by creating your own platform. - Joe Fier “I’ve stopped thinking about being happy when and just enjoying what we are doing right now. I’ve shifted my thinking into ‘Let’s just make every day fun, and figure out how to make money off of that fun-ness that we’re having.’” - Matt Wolfe   Some Topics We Discussed Include: Before we knew what we were doing, drinking Corona and hanging out in the driveway The mindset shifts which we both have had in the business, and have led us to have more time on our hands Our platform way of thinking to connect with people and bring your message out to the world How to become a merchant of attention so people can buy attention from you The magic of leveraging a platform to build your own platform The Catch-22 of being concerned about sending too many emails to your list Wise words from the founder of Netflix How our content strategy has allowed us to connect with not only our audience but a slew of amazing entrepreneurs How we structure our free and paid content and why you should give away most of your information for free We are also answering your questions on today’s show. If you are struggling with anything, post your question in the Facebook group, and we will let you know our thoughts on a future episode   Our Resources: PodHacker EGP membership   References and Links Mentioned: Referral Mastery  Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Vidyard - be sure to check out these special deals for our listeners. How A Master Digital Marketer Uses His Skills To Crush It In Real Estate - Scott Carson Affiliate Marketing Using Epic Content - Stephen Esketzis